Saab Cars USA Supports Global Vehicle Order to Delivery Initiative

Saab Cars USA Launches Two New Initiatives to Support the Company's Global

Strategy to Be More Market-Driven and Better Serve Customers and Dealers



Apr 04, 2001, 01:00 ET from Saab Cars USA, Inc.

    NORCROSS, Ga., April 4 /PRNewswire/ -- Saab Cars USA announces two new
 initiatives as part of Saab Automobile AB's ongoing global strategy to be more
 market-driven.  The combination of an interactive, full-visibility car
 administration system (CAS-E) and the opening of a new port on the West Coast
 are part of an integrated plan to expedite the delivery of product to
 customers.
         (Photo:  http://www.newscom.com/cgi-bin/prnh/20010404/ATW017 )
     Across the automotive industry, manufacturers are moving towards a pull
 market dynamic and away from the traditional push mentality.  Industry
 analysts predict that the market infrastructure will be migrated to a
 predominantly pull strategy by 2004.  This paradigm shift will allow customers
 to design their vehicles, but will require a fundamental change in both buyer
 and dealer behavior.  In 2000, 900,000, about five percent, of the 16 million
 vehicles sold in the U.S. were built-to-order based on customer
 specifications.
 
     US market adopts Saab's worldwide Car Administration System (CAS-E)
     The recent introduction of CAS-E into the U.S. market has allowed domestic
 Saab dealers to take advantage of an improved vehicle order-to-delivery (VOTD)
 process, previously granted only to dealers in Europe.  This system is now
 used globally.
     CAS-E is linked directly to the factory production and logistic systems
 and provides complete visibility of every vehicle and order status in the
 pipeline.  Dealers can search for a car with a specific configuration and make
 trades at any stage in the process -- from production line to dealer lot.
 Another benefit is that dealers can change the product configuration up to as
 little as two days before the start assembly date, as well as add options at
 the U.S. port.
     Since the system is linked to the production line, a dealer can receive an
 estimated arrival date within 20 minutes of placing an order for a new car.
     "The improved product ordering system will serve as a base for even
 stronger sales and marketing efforts," said Peter Framelius, Director of
 Vehicle Order to Delivery for Saab Cars.  "Without the ability to build a
 vehicle that the customer wants and deliver it to the dealership in a timely
 and reliable manner, even the most viable marketing campaigns can not
 succeed."
     One goal of the new system is to link at least 60 percent of worldwide
 production directly to customer specifications.  Key success factors for
 reaching this goal include widespread adoption and usage of the system
 throughout the Saab organization, as well as the responsiveness and accuracy
 of the CAS-E system itself.
 
     Opening of Port Hueneme
     Another initiative to complement the CAS-E system is the opening of a
 third port for importing Saabs to the U.S.  In addition to two East Coast
 ports, Brunswick, Georgia and Newark, New Jersey, Saab Cars USA will also now
 import through a facility at Port Hueneme, California beginning in the second
 quarter of 2001.  This port, just outside Santa Barbara, will not only improve
 delivery times to West Coast dealers, but also generate a cost savings by
 allowing product to be shipped directly from Sweden, rather than arriving via
 rail from an East Coast import site.
     Several other improvements have been made to the US VOTD process, such as
 changing the U.S. domestic distribution system and streamlining port
 operations.  The improved VOTD process has delivered customer specified cars
 in less than 40 calendar days from order to production in Sweden to dealer
 delivery in the U.S.
     Saab Cars USA, Inc. is the importer of Saab 9-5 and 9-3 automobiles for
 Sweden-based Saab Automobile AB and is headquartered in Norcross, Georgia,
 near Atlanta.
 
 

SOURCE Saab Cars USA, Inc.
    NORCROSS, Ga., April 4 /PRNewswire/ -- Saab Cars USA announces two new
 initiatives as part of Saab Automobile AB's ongoing global strategy to be more
 market-driven.  The combination of an interactive, full-visibility car
 administration system (CAS-E) and the opening of a new port on the West Coast
 are part of an integrated plan to expedite the delivery of product to
 customers.
         (Photo:  http://www.newscom.com/cgi-bin/prnh/20010404/ATW017 )
     Across the automotive industry, manufacturers are moving towards a pull
 market dynamic and away from the traditional push mentality.  Industry
 analysts predict that the market infrastructure will be migrated to a
 predominantly pull strategy by 2004.  This paradigm shift will allow customers
 to design their vehicles, but will require a fundamental change in both buyer
 and dealer behavior.  In 2000, 900,000, about five percent, of the 16 million
 vehicles sold in the U.S. were built-to-order based on customer
 specifications.
 
     US market adopts Saab's worldwide Car Administration System (CAS-E)
     The recent introduction of CAS-E into the U.S. market has allowed domestic
 Saab dealers to take advantage of an improved vehicle order-to-delivery (VOTD)
 process, previously granted only to dealers in Europe.  This system is now
 used globally.
     CAS-E is linked directly to the factory production and logistic systems
 and provides complete visibility of every vehicle and order status in the
 pipeline.  Dealers can search for a car with a specific configuration and make
 trades at any stage in the process -- from production line to dealer lot.
 Another benefit is that dealers can change the product configuration up to as
 little as two days before the start assembly date, as well as add options at
 the U.S. port.
     Since the system is linked to the production line, a dealer can receive an
 estimated arrival date within 20 minutes of placing an order for a new car.
     "The improved product ordering system will serve as a base for even
 stronger sales and marketing efforts," said Peter Framelius, Director of
 Vehicle Order to Delivery for Saab Cars.  "Without the ability to build a
 vehicle that the customer wants and deliver it to the dealership in a timely
 and reliable manner, even the most viable marketing campaigns can not
 succeed."
     One goal of the new system is to link at least 60 percent of worldwide
 production directly to customer specifications.  Key success factors for
 reaching this goal include widespread adoption and usage of the system
 throughout the Saab organization, as well as the responsiveness and accuracy
 of the CAS-E system itself.
 
     Opening of Port Hueneme
     Another initiative to complement the CAS-E system is the opening of a
 third port for importing Saabs to the U.S.  In addition to two East Coast
 ports, Brunswick, Georgia and Newark, New Jersey, Saab Cars USA will also now
 import through a facility at Port Hueneme, California beginning in the second
 quarter of 2001.  This port, just outside Santa Barbara, will not only improve
 delivery times to West Coast dealers, but also generate a cost savings by
 allowing product to be shipped directly from Sweden, rather than arriving via
 rail from an East Coast import site.
     Several other improvements have been made to the US VOTD process, such as
 changing the U.S. domestic distribution system and streamlining port
 operations.  The improved VOTD process has delivered customer specified cars
 in less than 40 calendar days from order to production in Sweden to dealer
 delivery in the U.S.
     Saab Cars USA, Inc. is the importer of Saab 9-5 and 9-3 automobiles for
 Sweden-based Saab Automobile AB and is headquartered in Norcross, Georgia,
 near Atlanta.
 
 SOURCE  Saab Cars USA, Inc.