SANTA MONICA, Calif., Aug. 30, 2017 /PRNewswire/ -- Sabio Mobile, the leader in App Science™ technology, today announced the appointment of industry veteran Dr. Mona Yousry as Chief Data Scientist to lead and expand the company's data science efforts. Yousry will lead a team of data scientists and develop and execute Sabio's data science strategy to optimize data analysis and further grow Sabio's machine learning capabilities.
Dr. Yousry will support Sabio's mission to help brands and agencies better identify their target consumers through Sabio's proprietary App Science™ technology, which combines insights from a consumer's app ecosystem along with other high information value variables.
"We are excited to welcome Dr. Yousry to our executive team and integrate a robust data science program on our platform," said Aziz Rahim, CEO, Sabio Mobile. "Now, more than ever, there is a big need for mobile marketers to leverage internal and external data more effectively. Mona's extensive background across mobile, IOT and advertising along with her ability to synthesize complex information and communicate its business implications makes her the perfect fit to lead Sabio Mobile's data science program."
Dr. Yousry comes to Sabio from Mobile Majority (after the acquisition of Gimbal), where she held executive positions in data science. Previously, she has held senior positions at companies such as Rubicon Project, AT&T, Sempra Energy along with a distinguished group of IoT companies.
Dr. Yousry has strong product management and big data analytics experience from early-stage product development through post-market release. She has several patents and has published several articles, including one about women in the workplace entitled "The Glass Ceiling - Isn't Glass." She holds a Ph.D. in Quantitative Analysis and Mathematics from Ohio State University.
In her role, Dr. Yousry will create an App Science™ panel as part of Sabio's user interface, which will let brands and agencies better understand and make the data used in the process of their campaigns more actionable.
"Ad fraud and non-relevant targeting is a big problem in the industry with 60% of ad spend wasted on non-relevant advertising today," said Dr. Yousry. "Through the right use of data science, machine learning combined with Sabio's validated pubs program and App Science™ technology, Sabio is in a strong position to gain unmatched insights into the right audiences for brands and agencies. I am thrilled to join Sabio and create one of the most robust data offerings in the mobile ad industry."
About Sabio Mobile: Sabio Mobile is a technology-driven mobile ad platform with unique App Science™ technology. Its proprietary App Science™, which includes "You are what you app" profiling, allows brands to identify their target consumers based on the apps they have on their mobile device as well as combinations of other data such as the locations they've frequently visited. Through their cutting-edge machine learning technology, Sabio Mobile provides smarter mobile advertising solutions for major consumer brands and agencies, and is also a non-partisan solution for political and advocacy campaigns. The company offers comprehensive targeting, creative and programmatic advertising solutions. For more, visit www.SABIOmobile.com. Follow us on Twitter @SABIOmobile.