Safeway and the Amber Foundation for Missing Children Team Up to Help Keep Kids Safe

Special Event April 20th Launches Program to Provide FREE Fingerprinting

Service at Safeway Stores



Apr 17, 2001, 01:00 ET from Safeway, Inc.

    PLEASANTON, Calif., April 17 /PRNewswire/ -- Approximately every
 41 seconds in the United States, a child is reported missing to the FBI's
 National Crime Information Center.  According to the California Department of
 Justice, in California alone, over 88,000 children were reported missing last
 year.  Because of these staggering statistics and its commitment to local
 communities, Safeway Inc. has teamed up with The Amber Foundation for Missing
 Children to offer parents and others free fingerprint and photograph documents
 for children at Safeway stores throughout Northern California.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001004/SFW112LOGO )
     To launch this joint program, Safeway and The Amber Foundation for Missing
 Children are holding a special event on Friday, April 20, at the Safeway store
 in Pinole, California, at 12:00 p.m.  The store is located at 1421 Tara Hill
 Drive.
     At the event, Safeway will talk briefly about its partnership with the
 Amber Foundation.  Kim Swartz, founder and executive director of the
 Foundation, will speak about the issue of missing children and why maintaining
 records of a child's vital statistics is a valuable tool for law enforcement
 agencies in their search for a missing child.
     A number of federal, state and local officials have been invited to this
 event, including Senators Dianne Feinstein and Barbara Boxer, Representative
 George Miller, State Senators Jackie Speier and Tom Torlakson and the Mayor of
 Pinole, Mary Horton.
     "It is extremely important for us to help The Amber Foundation provide
 this valuable service to parents and others with children," commented
 David Bowlby, director, Public Affairs, Northern California Safeway.  "Our
 partnership with The Amber Foundation continues our long standing commitment
 to improving the lives of families and children in the communities we serve."
     Marking their first of several visits to Northern California Safeway
 stores, Kim Swartz and her volunteers will be available to photograph and
 fingerprint children at the Pinole Safeway store between 11:00 a.m. and
 2:00 p.m.
     The program, entitled "Protect Our Children," provides families and
 communities with violence prevention and safety education and an opportunity
 for parents/guardians to have photographs and fingerprints of their children
 recorded on special computer generated documents.  Two of these documents are
 provided for each child with the intention of one being retained by
 parents/guardians and the other stored in the child's permanent school record.
 By having these documents, parents/guardians and schools can quickly provide
 law enforcement agencies with pertinent information in the event that a child
 becomes missing.
     "It's extremely gratifying to have the support of a large company like
 Safeway," said Kim Swartz.  "Thanks to Safeway, last year, The Amber
 Foundation was able to provide over 21,000 of these special fingerprint and
 photograph documents to parents at similar events.  Because of Safeway's
 commitment to children and partnering with the 'Protect Our Children' program,
 we hope to reach even more parents and children."
     "We also plan to conduct our Violence Prevention and Safety Education
 workshops for parents and other interested individuals.  At these workshops,
 we will provide information about Megan's Law, community preparedness and
 response, how to collect and preserve DNA at home, and the Internet and your
 child's safety."
 
     General Mills Provides Child Safety Kits in 1,000,000 Specially Marked
      Cereal Packages
     To further expand  the safety education message, General Mills is putting
 child safety kits in 1,000,000 specially marked boxes of Lucky Charms and
 Cinnamon Toast Crunch.  These specially marked boxes are only available at
 Safeway stores.
     "The statistics are alarming," said Roman Blahoski of General Mills.  "We
 hope that by teaming up with Safeway and The Amber Foundation, we can help to
 keep our children safe."
 
     The Amber Foundation for Missing Children
     The Amber Foundation for Missing Children was founded in June 1988 and is
 the oldest all-volunteer 501(C)3 non-profit corporation like it in the
 United States.  It depends solely on donations for keeping programs like this
 in place.  100 percent of monies donated are used for programs related to the
 prevention, education and community response for the missing and exploited.
 Visit www.missingchild.org to find out more about The Amber Foundation for
 Missing Children.
 
     Safeway Inc.
     Safeway operates over 250 stores in its Northern California division
 including Hawaii and Western Nevada.  Safeway Inc. is a Fortune 50 company and
 one of the largest food and drug retailers in North America based upon
 annualized sales of approximately $32 billion.  The company operates over
 1,700 stores in the United States and Canada.
 
 

SOURCE Safeway, Inc.
    PLEASANTON, Calif., April 17 /PRNewswire/ -- Approximately every
 41 seconds in the United States, a child is reported missing to the FBI's
 National Crime Information Center.  According to the California Department of
 Justice, in California alone, over 88,000 children were reported missing last
 year.  Because of these staggering statistics and its commitment to local
 communities, Safeway Inc. has teamed up with The Amber Foundation for Missing
 Children to offer parents and others free fingerprint and photograph documents
 for children at Safeway stores throughout Northern California.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001004/SFW112LOGO )
     To launch this joint program, Safeway and The Amber Foundation for Missing
 Children are holding a special event on Friday, April 20, at the Safeway store
 in Pinole, California, at 12:00 p.m.  The store is located at 1421 Tara Hill
 Drive.
     At the event, Safeway will talk briefly about its partnership with the
 Amber Foundation.  Kim Swartz, founder and executive director of the
 Foundation, will speak about the issue of missing children and why maintaining
 records of a child's vital statistics is a valuable tool for law enforcement
 agencies in their search for a missing child.
     A number of federal, state and local officials have been invited to this
 event, including Senators Dianne Feinstein and Barbara Boxer, Representative
 George Miller, State Senators Jackie Speier and Tom Torlakson and the Mayor of
 Pinole, Mary Horton.
     "It is extremely important for us to help The Amber Foundation provide
 this valuable service to parents and others with children," commented
 David Bowlby, director, Public Affairs, Northern California Safeway.  "Our
 partnership with The Amber Foundation continues our long standing commitment
 to improving the lives of families and children in the communities we serve."
     Marking their first of several visits to Northern California Safeway
 stores, Kim Swartz and her volunteers will be available to photograph and
 fingerprint children at the Pinole Safeway store between 11:00 a.m. and
 2:00 p.m.
     The program, entitled "Protect Our Children," provides families and
 communities with violence prevention and safety education and an opportunity
 for parents/guardians to have photographs and fingerprints of their children
 recorded on special computer generated documents.  Two of these documents are
 provided for each child with the intention of one being retained by
 parents/guardians and the other stored in the child's permanent school record.
 By having these documents, parents/guardians and schools can quickly provide
 law enforcement agencies with pertinent information in the event that a child
 becomes missing.
     "It's extremely gratifying to have the support of a large company like
 Safeway," said Kim Swartz.  "Thanks to Safeway, last year, The Amber
 Foundation was able to provide over 21,000 of these special fingerprint and
 photograph documents to parents at similar events.  Because of Safeway's
 commitment to children and partnering with the 'Protect Our Children' program,
 we hope to reach even more parents and children."
     "We also plan to conduct our Violence Prevention and Safety Education
 workshops for parents and other interested individuals.  At these workshops,
 we will provide information about Megan's Law, community preparedness and
 response, how to collect and preserve DNA at home, and the Internet and your
 child's safety."
 
     General Mills Provides Child Safety Kits in 1,000,000 Specially Marked
      Cereal Packages
     To further expand  the safety education message, General Mills is putting
 child safety kits in 1,000,000 specially marked boxes of Lucky Charms and
 Cinnamon Toast Crunch.  These specially marked boxes are only available at
 Safeway stores.
     "The statistics are alarming," said Roman Blahoski of General Mills.  "We
 hope that by teaming up with Safeway and The Amber Foundation, we can help to
 keep our children safe."
 
     The Amber Foundation for Missing Children
     The Amber Foundation for Missing Children was founded in June 1988 and is
 the oldest all-volunteer 501(C)3 non-profit corporation like it in the
 United States.  It depends solely on donations for keeping programs like this
 in place.  100 percent of monies donated are used for programs related to the
 prevention, education and community response for the missing and exploited.
 Visit www.missingchild.org to find out more about The Amber Foundation for
 Missing Children.
 
     Safeway Inc.
     Safeway operates over 250 stores in its Northern California division
 including Hawaii and Western Nevada.  Safeway Inc. is a Fortune 50 company and
 one of the largest food and drug retailers in North America based upon
 annualized sales of approximately $32 billion.  The company operates over
 1,700 stores in the United States and Canada.
 
 SOURCE  Safeway, Inc.