Salesmation Builds Relationship with Advertising Industry Leader L90

Apr 23, 2001, 01:00 ET from eSynergies, Inc.

     Partnership to Further Enable L90's HTML and Flash E-mail Deployment
 
     NEWPORT BEACH, Calif., April 23 /PR Newswire/ -- Salesmation, a wholly
 owned subsidiary of eSynergies, Inc. (OTC Bulletin Board:   ESYG), and
 L90 (Nasdaq:   LNTY), the premier marketing, technology, and media company,
 announced today the signing of a partnership to complement L90's e-mail
 offerings with Salesmation's E-Communications Management (ECM) platform.  L90
 will incorporate the ECM Platform's comprehensive HTML and rich media e-mail
 capabilities into its suite of relationship-building e-mail programs, which
 include ProfiTools such as L90 Link, opt-in e-mail, and eNewsletters.  The
 flexibility of L90's industry-leading ad serving and tracking technology,
 adMonitor, allows for the Salesmation ECM platform to be integrated into L90's
 system seamlessly.
     "L90 clients come to L90 for our full service marketing solution," said
 Lauren Kay, Vice President of Marketing at L90.  "The addition of
 Salesmation's HTML and Flash e-mail deployment capabilities to L90's suite of
 proven ProfiTools, offers clients yet another sophisticated marketing
 technology tool to help connect with consumers."
     "We are proud to announce this relationship with industry leader L90,"
 said Brendon Kensel, CEO of Salesmation.  "The partnership between our
 companies will enable L90 to add Salesmation's innovative e-mail solutions to
 its suite of proven e-mail marketing tools that help businesses connect with
 consumers.  We look forward to working with L90 to help their clients build
 brands and develop relationships with valuable customers through sophisticated
 e-mail campaigns."
     adMonitor, L90's proprietary marketing technology, is the force that
 powers L90's revenue-generating ProfiTools(TM).  ProfiTools is a fully
 outsourced digital marketing platform that helps Web publishers and marketers
 monetize their business, while allowing them to focus on the core competency
 of their business.  adMonitor was developed to serve and track the
 sophisticated, relationship-building marketing programs that convert Internet
 users into loyal, long-term customers for businesses.
 
     About Salesmation
     Salesmation empowers traditional and net-focused businesses to build
 valuable customer relationships through dynamic e-communications.  The
 Company's patent-pending E-Communications Management (ECM) Platform enables
 clients to channel the power of their customer information into high impact
 communications delivered via e-mail or the Web.  Salesmation e-communication
 campaigns earn outstanding response rates through a powerful combination of
 highly individualized messaging, visually engaging HTML or rich media design,
 and enhanced interactivity.  The ECM Platform also provides comprehensive
 tracking and reporting feedback in real-time, enabling clients to
 automatically retarget ongoing communication cycles and objectively assess
 their return on investment.  Salesmation's technology solutions and dedicated
 client services enable marketers and agencies to outsource their
 e-communications initiatives or directly manage their campaigns in a secure,
 Web-based environment without the need for software investment or IT
 resources.
 
     About L90
     L90 is a marketing, technology, and media company that works with
 marketers and Web publishers to build valuable relationships with customers on
 the Internet.  The Company's ProfiTools solution integrates adMonitor, L90's
 proprietary serving, tracking and marketing technology with a global sales and
 service team.  ProfiTools offer L90's customers the ability to build targeted,
 high-value relationships with Internet users, thereby further monetizing their
 customer base.  By converting Internet users into loyal customers, L90 helps
 marketers build brands, acquire customers, increase traffic, drive sales, and
 retain customers.  L90's ProfiTools include sponsorships, microsites, content
 integration, rich media, sweepstakes, viral marketing, opt-in e-mail,
 newsletters, and many more next-generation marketing tools.  L90 currently
 works with over 400 Web publishers and over 1300 marketers worldwide,
 including Visa, Microsoft, General Motors, Warner Brothers and Procter &
 Gamble.  Headquartered in Los Angeles, L90 has additional offices in New York,
 San Francisco, Chicago, Detroit, Miami, Seattle and London.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                    http://tbutton.prnewswire.com/prn/11690X
 
 

SOURCE eSynergies, Inc.
     Partnership to Further Enable L90's HTML and Flash E-mail Deployment
 
     NEWPORT BEACH, Calif., April 23 /PR Newswire/ -- Salesmation, a wholly
 owned subsidiary of eSynergies, Inc. (OTC Bulletin Board:   ESYG), and
 L90 (Nasdaq:   LNTY), the premier marketing, technology, and media company,
 announced today the signing of a partnership to complement L90's e-mail
 offerings with Salesmation's E-Communications Management (ECM) platform.  L90
 will incorporate the ECM Platform's comprehensive HTML and rich media e-mail
 capabilities into its suite of relationship-building e-mail programs, which
 include ProfiTools such as L90 Link, opt-in e-mail, and eNewsletters.  The
 flexibility of L90's industry-leading ad serving and tracking technology,
 adMonitor, allows for the Salesmation ECM platform to be integrated into L90's
 system seamlessly.
     "L90 clients come to L90 for our full service marketing solution," said
 Lauren Kay, Vice President of Marketing at L90.  "The addition of
 Salesmation's HTML and Flash e-mail deployment capabilities to L90's suite of
 proven ProfiTools, offers clients yet another sophisticated marketing
 technology tool to help connect with consumers."
     "We are proud to announce this relationship with industry leader L90,"
 said Brendon Kensel, CEO of Salesmation.  "The partnership between our
 companies will enable L90 to add Salesmation's innovative e-mail solutions to
 its suite of proven e-mail marketing tools that help businesses connect with
 consumers.  We look forward to working with L90 to help their clients build
 brands and develop relationships with valuable customers through sophisticated
 e-mail campaigns."
     adMonitor, L90's proprietary marketing technology, is the force that
 powers L90's revenue-generating ProfiTools(TM).  ProfiTools is a fully
 outsourced digital marketing platform that helps Web publishers and marketers
 monetize their business, while allowing them to focus on the core competency
 of their business.  adMonitor was developed to serve and track the
 sophisticated, relationship-building marketing programs that convert Internet
 users into loyal, long-term customers for businesses.
 
     About Salesmation
     Salesmation empowers traditional and net-focused businesses to build
 valuable customer relationships through dynamic e-communications.  The
 Company's patent-pending E-Communications Management (ECM) Platform enables
 clients to channel the power of their customer information into high impact
 communications delivered via e-mail or the Web.  Salesmation e-communication
 campaigns earn outstanding response rates through a powerful combination of
 highly individualized messaging, visually engaging HTML or rich media design,
 and enhanced interactivity.  The ECM Platform also provides comprehensive
 tracking and reporting feedback in real-time, enabling clients to
 automatically retarget ongoing communication cycles and objectively assess
 their return on investment.  Salesmation's technology solutions and dedicated
 client services enable marketers and agencies to outsource their
 e-communications initiatives or directly manage their campaigns in a secure,
 Web-based environment without the need for software investment or IT
 resources.
 
     About L90
     L90 is a marketing, technology, and media company that works with
 marketers and Web publishers to build valuable relationships with customers on
 the Internet.  The Company's ProfiTools solution integrates adMonitor, L90's
 proprietary serving, tracking and marketing technology with a global sales and
 service team.  ProfiTools offer L90's customers the ability to build targeted,
 high-value relationships with Internet users, thereby further monetizing their
 customer base.  By converting Internet users into loyal customers, L90 helps
 marketers build brands, acquire customers, increase traffic, drive sales, and
 retain customers.  L90's ProfiTools include sponsorships, microsites, content
 integration, rich media, sweepstakes, viral marketing, opt-in e-mail,
 newsletters, and many more next-generation marketing tools.  L90 currently
 works with over 400 Web publishers and over 1300 marketers worldwide,
 including Visa, Microsoft, General Motors, Warner Brothers and Procter &
 Gamble.  Headquartered in Los Angeles, L90 has additional offices in New York,
 San Francisco, Chicago, Detroit, Miami, Seattle and London.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                    http://tbutton.prnewswire.com/prn/11690X
 
 SOURCE  eSynergies, Inc.