San Diego Telecom Council Selects The Townsend Agency to Create National Branding Campaign for San Diego's Telecom Community

- Integrated Marketing Agency Creates and Launches Telecom1 -



Apr 18, 2001, 01:00 ET from The Townsend Agency

    SAN DIEGO, April 18 /PRNewswire/ -- The Townsend Agency, Southern
 California's leading public relations and advertising firm dedicated to
 rapid-growth companies, today announced the addition of the San Diego Telecom
 Council (SDTC) to its client roster.  The San Diego Telecom Council, the
 premier force driving the region's telecommunications industry, recently
 unveiled Telecom1, a new national recruiting and branding campaign created by
 The Townsend Agency.
     "We were seeking an agency that could design and implement an integrated
 marketing campaign utilizing both advertising and public relations to create
 nationwide awareness for San Diego's telecom prominence," said Marco Thompson,
 president of The San Diego Telecom Council.  "The Townsend Agency's extensive
 track record in the telecommunications industry made it an ideal choice for
 positioning San Diego as the hottest place to start or grow a telecom-related
 company."
     The San Diego Telecom Council is a broad based coalition of 208 member
 companies, service providers and professional trade groups.  The SDTC serves
 to develop and cultivate awareness of the region's telecom and information
 industry, as well as to assist entrepreneurial start-ups by providing value to
 members through recruiting efforts, mentoring programs and building awareness
 of San Diego's unique environment.
     The primary focus of the Telecom1 campaign is designed to support local
 telecom companies in attracting skilled talent and entrepreneurs to the
 region.  Additionally, there is a strong focus on attracting and promoting
 start-ups, divisions of larger corporations and venture capitalists.
 
     A 24 x 38 inch unfolded map of San Diego will serve as a comprehensive
 guide to the region in telecom.  The map will include:
     -- Every local telecom company
     -- Industry listings
     -- Job finders with industry job codes
     -- San Diego's points of interest.
 
     "We are literally putting San Diego's telecom industry on the map," said
 John Pagliaro, executive vice president, advertising for The Townsend Agency.
 "This recruiting map has two specific goals: to show the critical density of
 the telecom industry in San Diego and to promote San Diego's world renown
 California lifestyle."
     The SDTC members will display their maps nationally and internationally at
 industry trade shows and events, as well as corporate lobbies by exhibiting
 them in Telecom1 literature racks.  Each literature rack is a replica in size
 and design of the prominent California coast Highway 1 sign, a sure way to
 attract attention.
 
     About The San Diego Telecom Council
     The San Diego Telecom Council is a broad-based coalition of telecom
 companies, service providers, professional trade groups and the public sector.
 Its goals are to position the San Diego region as a world center for
 innovation in telecommunications, to project its presence nationally and
 internationally and to serve as a lobby to beneficially impact policy and
 legislation.  The Council also provides a worldwide forum for the sharing of
 information and opinion on emerging industry standards and markets, assists in
 recruiting telecommunications professionals and offers networking and
 strategic partnering opportunities.  For additional information, please call
 760.930.9191, or visit www.sdtelecom.org.
 
     About The Townsend Agency
     The Townsend Agency is San Diego's leading full-service emerging
 technology public relations and advertising firm.  The company's integrated
 services encompass marketing, public and investor relations, corporate and
 product positioning, strategic marketing, advertising, collateral development
 and media planning.  With an international client roster that includes Fortune
 1000 organizations and emerging companies, The Townsend Agency's expertise
 ranges from advanced technology, telecommunications and biotechnology to
 health care and professional services.  Founded in 1993, the Agency supports a
 wide array of technology and community organizations.  For more information,
 call The Townsend Agency at (858) 457-4888, or visit its Web site at
 www.townsendagency.com.
 
 

SOURCE The Townsend Agency
    SAN DIEGO, April 18 /PRNewswire/ -- The Townsend Agency, Southern
 California's leading public relations and advertising firm dedicated to
 rapid-growth companies, today announced the addition of the San Diego Telecom
 Council (SDTC) to its client roster.  The San Diego Telecom Council, the
 premier force driving the region's telecommunications industry, recently
 unveiled Telecom1, a new national recruiting and branding campaign created by
 The Townsend Agency.
     "We were seeking an agency that could design and implement an integrated
 marketing campaign utilizing both advertising and public relations to create
 nationwide awareness for San Diego's telecom prominence," said Marco Thompson,
 president of The San Diego Telecom Council.  "The Townsend Agency's extensive
 track record in the telecommunications industry made it an ideal choice for
 positioning San Diego as the hottest place to start or grow a telecom-related
 company."
     The San Diego Telecom Council is a broad based coalition of 208 member
 companies, service providers and professional trade groups.  The SDTC serves
 to develop and cultivate awareness of the region's telecom and information
 industry, as well as to assist entrepreneurial start-ups by providing value to
 members through recruiting efforts, mentoring programs and building awareness
 of San Diego's unique environment.
     The primary focus of the Telecom1 campaign is designed to support local
 telecom companies in attracting skilled talent and entrepreneurs to the
 region.  Additionally, there is a strong focus on attracting and promoting
 start-ups, divisions of larger corporations and venture capitalists.
 
     A 24 x 38 inch unfolded map of San Diego will serve as a comprehensive
 guide to the region in telecom.  The map will include:
     -- Every local telecom company
     -- Industry listings
     -- Job finders with industry job codes
     -- San Diego's points of interest.
 
     "We are literally putting San Diego's telecom industry on the map," said
 John Pagliaro, executive vice president, advertising for The Townsend Agency.
 "This recruiting map has two specific goals: to show the critical density of
 the telecom industry in San Diego and to promote San Diego's world renown
 California lifestyle."
     The SDTC members will display their maps nationally and internationally at
 industry trade shows and events, as well as corporate lobbies by exhibiting
 them in Telecom1 literature racks.  Each literature rack is a replica in size
 and design of the prominent California coast Highway 1 sign, a sure way to
 attract attention.
 
     About The San Diego Telecom Council
     The San Diego Telecom Council is a broad-based coalition of telecom
 companies, service providers, professional trade groups and the public sector.
 Its goals are to position the San Diego region as a world center for
 innovation in telecommunications, to project its presence nationally and
 internationally and to serve as a lobby to beneficially impact policy and
 legislation.  The Council also provides a worldwide forum for the sharing of
 information and opinion on emerging industry standards and markets, assists in
 recruiting telecommunications professionals and offers networking and
 strategic partnering opportunities.  For additional information, please call
 760.930.9191, or visit www.sdtelecom.org.
 
     About The Townsend Agency
     The Townsend Agency is San Diego's leading full-service emerging
 technology public relations and advertising firm.  The company's integrated
 services encompass marketing, public and investor relations, corporate and
 product positioning, strategic marketing, advertising, collateral development
 and media planning.  With an international client roster that includes Fortune
 1000 organizations and emerging companies, The Townsend Agency's expertise
 ranges from advanced technology, telecommunications and biotechnology to
 health care and professional services.  Founded in 1993, the Agency supports a
 wide array of technology and community organizations.  For more information,
 call The Townsend Agency at (858) 457-4888, or visit its Web site at
 www.townsendagency.com.
 
 SOURCE  The Townsend Agency