Santiago & Valdes Solutions Grows with Corporate America's Needs

Multicultural Marketing Expert, Arminda Figueroa,

Newest Addition to Growing Company



Apr 25, 2001, 01:00 ET from Santiago Valdes Solutions

    NEWPORT BEACH, Calif., April 25 /PRNewswire/ -- In a response to corporate
 America's demand for "in-culture" consulting, Santiago & Valdes Solutions
 today announced the appointment of Arminda Figueroa as vice president and
 partner.  The addition of Figueroa to the team and the rapid growth of the
 company further underscores the need for strategic counsel as corporate
 America reaches the exploding multicultural market.
     In her position as vice president and partner, Figueroa is responsible for
 account management and operational functions of Santiago & Valdes Solutions,
 including human resources, procurement, IT/technology.
     "We are extremely pleased to welcome Arminda to Santiago & Valdes
 Solutions.  She is a strategic player and brings an impressive history of
 experience and innovative market solutions to the team," says Carlos Santiago,
 co-chair and partner of Santiago & Valdes Solutions.  "As companies continue
 to realize the consumer potential of the multicultural market, they are
 looking to Santiago & Valdes Solutions to help them reach this vastly untapped
 market.  Arminda 's addition to the team is helping to accelerate our pace of
 professional services and deliver more bottom-line results for our clients."
     Figueroa brings over 12 years of solid hands-on experience and advanced
 academic knowledge of traditional, direct and digital marketing to Santiago &
 Valdes Solutions.  She is the former Director of Internet Service Provider
 Marketing for Univision OnLine where she introduced new customer marketing
 concepts and delivered impressive returns. Prior to her work at Univision
 OnLine, Figueroa managed a national Hispanic marketing campaign that delivered
 the best ROI and features per sale of any campaign for Verizon.  Earlier in
 her career, at Anheuser-Bush, she served as a crisis manager and on a special
 task committee to help evaluate a $1 billion investment in Corona Beer.
     "I'm very excited to be part of the Santiago & Valdes Solutions team,"
 says Figueroa. "Santiago & Valdes Solutions is a pioneer in the in-culture
 management consulting arena.  There is great corporate demand for the services
 we provide and I look forward to using my extensive market and research
 experience to help companies strategically reach the multicultural landscape."
     Currently, Figueroa is an active board member for the Urban Business
 Assistance Corporation at Stern School of Business-New York University and is
 a 1998 fellow of the National Hispana Leadership Institute. She has received
 numerous recognitions from various community and professional organizations
 including the 1999 Woman of the Year Award by the National Puerto Rican Parade
 and the National Hispanic Scholarship Fund for Outstanding and Generous
 Support.
 
     About Santiago & Valdes Solutions:
     Santiago & Valdes Solutions provides "in-culture" market strategies,
 planning and execution to help clients build their bottom line and be more
 adaptive and responsive to the unique needs of multicultural consumers.
 Santiago & Valdes Solutions has more than 50 years of combined experience in
 working with complex issues for corporations in virtually every industry. The
 firm helps companies diagnose their challenges in tapping ethnic markets,
 setting goals and inventing new solutions that become the center of holistic
 corporate-wide strategic thrusts. Santiago & Valdes Solutions goes beyond the
 planning, working alongside clients to set new business processes, select the
 right tactical partners and implement strategies that deliver on the end goal.
 Santiago & Valdes is headquartered in Newport Beach, Calif. with consultants
 in Palo Alto, New York, New Jersey, Chicago, Miami and Washington, DC.
 
      For more information about the company, visit
 http://www.santiagovaldessolutions.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X16013814
 
 

SOURCE Santiago Valdes Solutions
    NEWPORT BEACH, Calif., April 25 /PRNewswire/ -- In a response to corporate
 America's demand for "in-culture" consulting, Santiago & Valdes Solutions
 today announced the appointment of Arminda Figueroa as vice president and
 partner.  The addition of Figueroa to the team and the rapid growth of the
 company further underscores the need for strategic counsel as corporate
 America reaches the exploding multicultural market.
     In her position as vice president and partner, Figueroa is responsible for
 account management and operational functions of Santiago & Valdes Solutions,
 including human resources, procurement, IT/technology.
     "We are extremely pleased to welcome Arminda to Santiago & Valdes
 Solutions.  She is a strategic player and brings an impressive history of
 experience and innovative market solutions to the team," says Carlos Santiago,
 co-chair and partner of Santiago & Valdes Solutions.  "As companies continue
 to realize the consumer potential of the multicultural market, they are
 looking to Santiago & Valdes Solutions to help them reach this vastly untapped
 market.  Arminda 's addition to the team is helping to accelerate our pace of
 professional services and deliver more bottom-line results for our clients."
     Figueroa brings over 12 years of solid hands-on experience and advanced
 academic knowledge of traditional, direct and digital marketing to Santiago &
 Valdes Solutions.  She is the former Director of Internet Service Provider
 Marketing for Univision OnLine where she introduced new customer marketing
 concepts and delivered impressive returns. Prior to her work at Univision
 OnLine, Figueroa managed a national Hispanic marketing campaign that delivered
 the best ROI and features per sale of any campaign for Verizon.  Earlier in
 her career, at Anheuser-Bush, she served as a crisis manager and on a special
 task committee to help evaluate a $1 billion investment in Corona Beer.
     "I'm very excited to be part of the Santiago & Valdes Solutions team,"
 says Figueroa. "Santiago & Valdes Solutions is a pioneer in the in-culture
 management consulting arena.  There is great corporate demand for the services
 we provide and I look forward to using my extensive market and research
 experience to help companies strategically reach the multicultural landscape."
     Currently, Figueroa is an active board member for the Urban Business
 Assistance Corporation at Stern School of Business-New York University and is
 a 1998 fellow of the National Hispana Leadership Institute. She has received
 numerous recognitions from various community and professional organizations
 including the 1999 Woman of the Year Award by the National Puerto Rican Parade
 and the National Hispanic Scholarship Fund for Outstanding and Generous
 Support.
 
     About Santiago & Valdes Solutions:
     Santiago & Valdes Solutions provides "in-culture" market strategies,
 planning and execution to help clients build their bottom line and be more
 adaptive and responsive to the unique needs of multicultural consumers.
 Santiago & Valdes Solutions has more than 50 years of combined experience in
 working with complex issues for corporations in virtually every industry. The
 firm helps companies diagnose their challenges in tapping ethnic markets,
 setting goals and inventing new solutions that become the center of holistic
 corporate-wide strategic thrusts. Santiago & Valdes Solutions goes beyond the
 planning, working alongside clients to set new business processes, select the
 right tactical partners and implement strategies that deliver on the end goal.
 Santiago & Valdes is headquartered in Newport Beach, Calif. with consultants
 in Palo Alto, New York, New Jersey, Chicago, Miami and Washington, DC.
 
      For more information about the company, visit
 http://www.santiagovaldessolutions.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X16013814
 
 SOURCE  Santiago Valdes Solutions