SBI Strengthens Business and Expands Service Capabilities With Acquisition of World-Class Customers and Employees from marchFIRST(TM)

Gives SBI the Ability to Provide a Focused Set of Solutions That Enhance

The Customer Experience - From Reducing Costs in the Supply Chain to Acquiring

Customers Through Integrated Marketing Programs



Apr 23, 2001, 01:00 ET from SBI, Inc.

    SALT LAKE CITY, April 23 /PRNewswire Interactive News Release/ -- SBI, a
 leading e-Business services company, today announced it is acquiring close to
 300 world-class employees and over 200 client relationships, with marquee
 brands including AT&T Broadband, American Airlines, Bank of America, Mattel
 and Visa, from marchFIRST (Nasdaq:   MRCHQ).  This acquisition will allow SBI to
 expand its service capabilities to enhance the customer experience-from
 reducing costs in the supply chain to gaining customers through integrated
 marketing programs.
     "We are thrilled to have such a high-caliber group of talented
 professionals become part of SBI's exceptional team," said Ned Stringham,
 president and CEO of SBI, Inc.  "They bring to SBI proven capabilities to help
 clients deepen and extend their customer relationships and create more
 compelling brand experiences.  With this acquisition, SBI is rapidly
 distinguishing itself as a leader of the post dot-com technology
 consultancies."
     "We chose to work with SBI as our e-business consultant because they
 understand our business and industry, and have the ability to integrate
 Internet technologies with our existing business processes," said James M.
 Herrmann, general manager of Icon Health and Fitness, Inc., the world's
 largest manufacturer of fitness equipment with brands that include
 NordicTrack(R), ProForm(R), HealthRider(R) and Reebok(R).  "This acquisition
 makes us even more comfortable that SBI is the right choice to meet our
 e-business services needs and we look forward to learning more about SBI's new
 integrated marketing services."
     With this acquisition, SBI is deepening its supply chain management and
 internal business process expertise, as well as adding key customer-facing
 eCRM and integrated marketing capabilities such as package design and print
 advertising.  This will allow SBI to provide clients with a focused set of
 services to enhance the customer experience -- whether it's receiving a
 product on time because of improved efficiencies in the supply chain or
 acquiring new customers through integrated and creative marketing programs.
 By improving the overall customer experience, these services will allow
 clients to increase customer acquisition, improve customer retention, and
 create up-selling and cross-selling opportunities.
     The marchFIRST customer base and their experienced professionals will
 allow SBI to strengthen its manufacturing, distribution, retail and financial
 services vertical market expertise.  In addition, the acquisition lets SBI
 expand into new vertical markets including telecommunications, media and
 entertainment.
     Bob Tipton of marchFIRST will become the managing director of the new
 business unit being formed by the acquisition.  Bob was previously general
 manager of marchFIRST's Denver office.
     According to Tipton, "SBI's strength is their vertical market expertise
 and understanding of their customer's business processes.  These facts enable
 SBI to effectively integrate new Internet technologies with back-end systems
 creating efficiencies both internally and in the supply chain.  We add to this
 expertise by bringing an in-depth understanding of integrated marketing
 services that enhance the brand experience.  Together we can provide a focused
 set of solutions that improve the overall customer experience for our
 clients."
     SBI is acquiring offices in Portland, San Francisco and Denver.  The
 employees in these offices bring a wealth of experience in key vertical
 markets, established and leading-edge technologies, and expertise maximizing
 the customer experience.  In addition, they have successfully implemented
 hundreds of customer solutions using products from Art Technology Group, BEA
 Systems, Broadvision, IBM, Interwoven, and Macromedia.
     The agreement between SBI and marchFIRST has been signed and is subject to
 court approval.
 
     About SBI, Inc.
     SBI is a leading e-business services company that helps customers evaluate
 and implement a focused set of solutions across their entire value chain --
 from supply chain management to integrated marketing programs-enabling them to
 generate demand for their products and services, and operate more efficiently
 and profitably.  SBI's solutions improve operational efficiencies, reduce
 costs in the supply chain, and increase sales through improved customer
 relationships.  The company's vertical market expertise, knowledge of customer
 business processes, technology experience and integrated marketing knowledge,
 coupled with proven methodologies and processes, enable it to provide
 solutions on time and on budget.
     With the recently announced acquisition of strategic marchFIRST assets,
 SBI, headquartered in Salt Lake City, has close to 700 employees and offices
 in 9 U.S. cities.  For more information, visit www.sbionline.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75530981
 
 

SOURCE SBI, Inc.
    SALT LAKE CITY, April 23 /PRNewswire Interactive News Release/ -- SBI, a
 leading e-Business services company, today announced it is acquiring close to
 300 world-class employees and over 200 client relationships, with marquee
 brands including AT&T Broadband, American Airlines, Bank of America, Mattel
 and Visa, from marchFIRST (Nasdaq:   MRCHQ).  This acquisition will allow SBI to
 expand its service capabilities to enhance the customer experience-from
 reducing costs in the supply chain to gaining customers through integrated
 marketing programs.
     "We are thrilled to have such a high-caliber group of talented
 professionals become part of SBI's exceptional team," said Ned Stringham,
 president and CEO of SBI, Inc.  "They bring to SBI proven capabilities to help
 clients deepen and extend their customer relationships and create more
 compelling brand experiences.  With this acquisition, SBI is rapidly
 distinguishing itself as a leader of the post dot-com technology
 consultancies."
     "We chose to work with SBI as our e-business consultant because they
 understand our business and industry, and have the ability to integrate
 Internet technologies with our existing business processes," said James M.
 Herrmann, general manager of Icon Health and Fitness, Inc., the world's
 largest manufacturer of fitness equipment with brands that include
 NordicTrack(R), ProForm(R), HealthRider(R) and Reebok(R).  "This acquisition
 makes us even more comfortable that SBI is the right choice to meet our
 e-business services needs and we look forward to learning more about SBI's new
 integrated marketing services."
     With this acquisition, SBI is deepening its supply chain management and
 internal business process expertise, as well as adding key customer-facing
 eCRM and integrated marketing capabilities such as package design and print
 advertising.  This will allow SBI to provide clients with a focused set of
 services to enhance the customer experience -- whether it's receiving a
 product on time because of improved efficiencies in the supply chain or
 acquiring new customers through integrated and creative marketing programs.
 By improving the overall customer experience, these services will allow
 clients to increase customer acquisition, improve customer retention, and
 create up-selling and cross-selling opportunities.
     The marchFIRST customer base and their experienced professionals will
 allow SBI to strengthen its manufacturing, distribution, retail and financial
 services vertical market expertise.  In addition, the acquisition lets SBI
 expand into new vertical markets including telecommunications, media and
 entertainment.
     Bob Tipton of marchFIRST will become the managing director of the new
 business unit being formed by the acquisition.  Bob was previously general
 manager of marchFIRST's Denver office.
     According to Tipton, "SBI's strength is their vertical market expertise
 and understanding of their customer's business processes.  These facts enable
 SBI to effectively integrate new Internet technologies with back-end systems
 creating efficiencies both internally and in the supply chain.  We add to this
 expertise by bringing an in-depth understanding of integrated marketing
 services that enhance the brand experience.  Together we can provide a focused
 set of solutions that improve the overall customer experience for our
 clients."
     SBI is acquiring offices in Portland, San Francisco and Denver.  The
 employees in these offices bring a wealth of experience in key vertical
 markets, established and leading-edge technologies, and expertise maximizing
 the customer experience.  In addition, they have successfully implemented
 hundreds of customer solutions using products from Art Technology Group, BEA
 Systems, Broadvision, IBM, Interwoven, and Macromedia.
     The agreement between SBI and marchFIRST has been signed and is subject to
 court approval.
 
     About SBI, Inc.
     SBI is a leading e-business services company that helps customers evaluate
 and implement a focused set of solutions across their entire value chain --
 from supply chain management to integrated marketing programs-enabling them to
 generate demand for their products and services, and operate more efficiently
 and profitably.  SBI's solutions improve operational efficiencies, reduce
 costs in the supply chain, and increase sales through improved customer
 relationships.  The company's vertical market expertise, knowledge of customer
 business processes, technology experience and integrated marketing knowledge,
 coupled with proven methodologies and processes, enable it to provide
 solutions on time and on budget.
     With the recently announced acquisition of strategic marchFIRST assets,
 SBI, headquartered in Salt Lake City, has close to 700 employees and offices
 in 9 U.S. cities.  For more information, visit www.sbionline.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75530981
 
 SOURCE SBI, Inc.