ScanScout's Super Pre-Roll Outperforms Traditional Pre-Roll Ads by 350 Percent

Dec 17, 2009, 10:00 ET from ScanScout

BOSTON, Dec. 17 /PRNewswire/ -- ScanScout ( ) today announced strong consumer engagement results from its recently launched Super Pre-Roll video ad unit. Findings showed that click through rates (CTR) from all Super Pre-Roll ad campaigns were 350 percent or 4.5 times higher than all other regular pre-roll CTR in the in-stream video advertising provider's network during the same period.

Launched in October 2009, Super Pre-Roll is a video advertising format that transforms traditional pre-roll into an engaging experience for viewers. It offers various interactive elements within the video ad, creating a more compelling environment for viewers with higher brand engagement. Regardless of whether a viewer decides to interact with the Super Pre-Roll ad, ScanScout's video ad targeting engine ensures that brands are connecting with the desired audience in a meaningful way. An example of the Super Pre-Roll ad unit can be found here:

"Traditional pre-roll offers a one-sided experience that does not take full advantage of the Internet's interactive capabilities. Viewers' interactions with regular pre-roll are limited to just a click-to-site action, regardless of the advertiser's campaign goals," said Bill Day, CEO of ScanScout. "Super Pre-Roll offers various interactive elements within the video ad so that we can create an environment that is more compelling for viewers and valuable for brands."

Focused on delivering guaranteed results, ScanScout provides the best video advertising experience for consumers, advertisers and publishers. Through highly-targeted and engaging non-intrusive ads ScanScout better monetizes content for its expansive network of premium publishers. Also announced this week, ScanScout has made a number of in-stream video advertising agreements with premium publishers across several industries and markets increasing the total number of sites in the network past 1,000. The new publisher sites, which include a number of the major portals, represent a wide range of demographics, allowing advertisers to leverage the company's targeting and optimization technology to reach any audience.

About ScanScout

ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites including Warner Brothers, NBC Owned and Operated, RealNetworks and Fox News. For more information, please visit:

SOURCE ScanScout