Schering Laboratories and SKOLAR Announce Online Continuing Medical Education for Physicians

Stanford SKOLAR, MD First Online System

For User-Initiated Professional Learning



Apr 05, 2001, 01:00 ET from Schering-Plough Corporation

    KENILWORTH, N.J. and PALO ALTO, Calif., April 5 /PRNewswire/ -- Schering
 Laboratories, the U.S. prescription pharmaceutical marketing arm of
 Schering-Plough Corporation, and SKOLAR today announced that Stanford SKOLAR,
 MD will be available to physicians enrolled in MyHealth.com, an Internet
 initiative from Schering MyHealth Solutions, Inc.
     MyHealth.com is the infrastructure for a physician's individual
 office-based Internet tools and communication services designed to strengthen
 the physician-patient relationship through greater communication and
 understanding.  This allows the physician to focus on patients' customized
 health care needs and interests, thus providing physicians and patients with
 informational, learning and decision-support tools that are designed to
 improve quality of care, health outcomes, patient safety and clinical
 efficiencies.
     MyHealth.com went online in August 1999.  To date, more than 42,000
 physicians and more than 3,000 medical groups are participating.
     SKOLAR, MD, an Internet knowledge service provider, is Stanford
 University's first branded Internet spin-off.  It is an interactive knowledge
 acquisition system that allows physicians to earn American Medical Association
 Physician Recognition Award (AMA PRA) Category 1 credits by answering
 questions that arise in the course of practice.
     "In today's demanding medical practice, physicians can benefit from having
 better tools to stay informed about new therapies, treatments and advances in
 evidence-based guidelines," said Richard W. Zahn, president of Schering
 Laboratories.  "SKOLAR, MD is an excellent tool for physician Continuing
 Medical Education and decision support, and we are delighted that SKOLAR, MD
 will be available exclusively to physicians with MyHealth.com connectivity."
     "SKOLAR allows physicians to learn in-context while solving patient
 problems," said Paul Lippe, CEO of SKOLAR.  "Physicians, like all
 professionals, learn best when they are solving real problems in the course of
 doing their jobs.  SKOLAR makes knowledge available at their fingertips."
     "Making more knowledge available to physicians is what SKOLAR is all
 about.  We applaud Schering-Plough's initiative to make Stanford SKOLAR, MD
 available to physicians," said Dr. Eugene Bauer, vice president for Stanford
 University Medical Center and Dean of Stanford University School of Medicine.
     "Schering-Plough is clearly one of the leaders in the medical and
 pharmaceutical industries in moving key health care applications, such as
 physician-patient communication and physician education, onto the Web," said
 Kenneth Melmon, M.D., Chief Medical Officer of SKOLAR and the Arthur
 Bloomfield Professor of Medicine and Molecular Pharmacology Emeritus, Stanford
 University School of Medicine.  "Using SKOLAR, MD, practicing physicians can
 quickly and easily find practical evidence-based answers to virtually every
 clinical question faced in daily practice and earn Continuing Medical
 Education credits while helping their patients."
 
     MyHealth.com (http://www.MyHealth.com) is a service of Schering MyHealth
 Solutions, Inc., the U.S. Internet services unit of Schering-Plough
 Corporation (NYSE:   SGP) of Kenilworth, N.J., a research-based company engaged
 in the discovery, development, manufacturing and marketing of pharmaceutical
 products worldwide.
 
     Stanford SKOLAR, MD was originally developed for staff physicians and
 students at Stanford Medical School and was spun off in May 2000.  Stanford
 retains a majority stake in SKOLAR, and panels of experts drawn from the
 Stanford School of Medicine help to oversee content.
 
 

SOURCE Schering-Plough Corporation
    KENILWORTH, N.J. and PALO ALTO, Calif., April 5 /PRNewswire/ -- Schering
 Laboratories, the U.S. prescription pharmaceutical marketing arm of
 Schering-Plough Corporation, and SKOLAR today announced that Stanford SKOLAR,
 MD will be available to physicians enrolled in MyHealth.com, an Internet
 initiative from Schering MyHealth Solutions, Inc.
     MyHealth.com is the infrastructure for a physician's individual
 office-based Internet tools and communication services designed to strengthen
 the physician-patient relationship through greater communication and
 understanding.  This allows the physician to focus on patients' customized
 health care needs and interests, thus providing physicians and patients with
 informational, learning and decision-support tools that are designed to
 improve quality of care, health outcomes, patient safety and clinical
 efficiencies.
     MyHealth.com went online in August 1999.  To date, more than 42,000
 physicians and more than 3,000 medical groups are participating.
     SKOLAR, MD, an Internet knowledge service provider, is Stanford
 University's first branded Internet spin-off.  It is an interactive knowledge
 acquisition system that allows physicians to earn American Medical Association
 Physician Recognition Award (AMA PRA) Category 1 credits by answering
 questions that arise in the course of practice.
     "In today's demanding medical practice, physicians can benefit from having
 better tools to stay informed about new therapies, treatments and advances in
 evidence-based guidelines," said Richard W. Zahn, president of Schering
 Laboratories.  "SKOLAR, MD is an excellent tool for physician Continuing
 Medical Education and decision support, and we are delighted that SKOLAR, MD
 will be available exclusively to physicians with MyHealth.com connectivity."
     "SKOLAR allows physicians to learn in-context while solving patient
 problems," said Paul Lippe, CEO of SKOLAR.  "Physicians, like all
 professionals, learn best when they are solving real problems in the course of
 doing their jobs.  SKOLAR makes knowledge available at their fingertips."
     "Making more knowledge available to physicians is what SKOLAR is all
 about.  We applaud Schering-Plough's initiative to make Stanford SKOLAR, MD
 available to physicians," said Dr. Eugene Bauer, vice president for Stanford
 University Medical Center and Dean of Stanford University School of Medicine.
     "Schering-Plough is clearly one of the leaders in the medical and
 pharmaceutical industries in moving key health care applications, such as
 physician-patient communication and physician education, onto the Web," said
 Kenneth Melmon, M.D., Chief Medical Officer of SKOLAR and the Arthur
 Bloomfield Professor of Medicine and Molecular Pharmacology Emeritus, Stanford
 University School of Medicine.  "Using SKOLAR, MD, practicing physicians can
 quickly and easily find practical evidence-based answers to virtually every
 clinical question faced in daily practice and earn Continuing Medical
 Education credits while helping their patients."
 
     MyHealth.com (http://www.MyHealth.com) is a service of Schering MyHealth
 Solutions, Inc., the U.S. Internet services unit of Schering-Plough
 Corporation (NYSE:   SGP) of Kenilworth, N.J., a research-based company engaged
 in the discovery, development, manufacturing and marketing of pharmaceutical
 products worldwide.
 
     Stanford SKOLAR, MD was originally developed for staff physicians and
 students at Stanford Medical School and was spun off in May 2000.  Stanford
 retains a majority stake in SKOLAR, and panels of experts drawn from the
 Stanford School of Medicine help to oversee content.
 
 SOURCE  Schering-Plough Corporation

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