Scholastic Makes Largest Ever Commitment to Forest Stewardship Council Certified Paper in a Single Book for Harry Potter and the Deathly Hallows

65 percent of the 16,700 tons of paper to be used in U.S. first printing

will be certified by the Forest Stewardship Council, and all paper will

contain at least 30 percent post-consumer waste fiber



Mar 20, 2007, 01:00 ET from Scholastic Inc.

    NEW YORK, March 20 /PRNewswire-FirstCall/ -- Scholastic Inc., the
 global children's publishing and media company, announced today that all 12
 million copies of the U.S. edition of Harry Potter and the Deathly Hallows
 will be printed on paper that contains a minimum of 30% post-consumer waste
 (pcw) fiber. Moreover, 65% of the 16,700 tons of paper used in the U.S.
 first printing will be certified by the Forest Stewardship Council (FSC),
 the global standard-setter for responsible forest management. This historic
 commitment is the largest purchase of FSC certified paper to be used in the
 printing of a single book title.
     In addition, the company announced that the deluxe edition of the book
 (100,000 copies) will be printed on text paper that is FSC certified and
 contains 100% post-consumer waste fiber. All jackets will be FSC certified
 and contain 30% post consumer waste and will be manufactured using energy
 generated from wind power. For future printings of all books in the Harry
 Potter series, Scholastic plans to use paper with a minimum content of 30%
 pcw, and that is FSC certified when available.
     The vast amount of paper needed to print 12 million copies of the
 784-page Harry Potter and the Deathly Hallows makes the decision by
 Scholastic to invest in environmentally preferable paper a significant step
 in the company's ongoing commitment to responsible environmental
 stewardship.
     Scholastic worked with the Rainforest Alliance, an international non-
 profit conservation organization, in making its decision to use FSC
 certified paper and is continuing development of an environmentally and
 socially responsible paper procurement policy. FSC certification means the
 paper comes from forestlands that are managed responsibly and have met a
 host of criteria covering biodiversity conservation, worker and land-use
 rights, and compliance with laws and international treaties, among other
 things.
     "We applaud Scholastic's progressive and bold commitment to support
 responsible forestry practices by buying FSC certified and recycled
 papers," said Liza Murphy, senior marketing manager in the Rainforest
 Alliance's sustainable forestry program. "We hope that all businesses
 follow this lead by using paper that comes from forests that are managed in
 a way that protects soils and waterways and benefits local communities."
     Lisa Holton, President of Scholastic Trade Publishing and Book Fairs,
 added, "Scholastic worked hard with our suppliers and the Rainforest
 Alliance to secure this extraordinary amount of recycled and FSC certified
 paper for Harry Potter and the Deathly Hallows. As a company with an
 ongoing commitment to protecting the environment for this generation and
 generations to come, we believe producing this book and our future reprints
 of Harry Potter books with a minimum of 30% pcw recycled paper is an
 important publishing decision."
     The seventh and final book in J.K. Rowling's phenomenally successful
 series will be released at 12:01 a.m. on July 21, 2007. The fastest-selling
 book in history, Harry Potter and the Half-Blood Prince, J.K. Rowling's
 sixth Harry Potter book, was released on June 16, 2005 with a first
 printing of 10.8 million. It sold 6.9 million copies in the first 24 hours.
 All six Harry Potter books, Harry Potter and the Sorcerer's Stone, Harry
 Potter and the Chamber of Secrets, Harry Potter and the Prisoner of
 Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of
 the Phoenix, as well as Harry Potter and the Half-Blood Prince have been
 number one bestsellers in the United States, Britain, and around the world.
 The American editions of the Harry Potter books are published under
 Scholastic's Arthur A. Levine imprint.
     About Scholastic
     Scholastic Corporation (Nasdaq:   SCHL) is the world's largest publisher
 and distributor of children's books and a leader in educational technology.
 Scholastic creates quality educational and entertaining materials and
 products for use in school and at home, including children's books,
 magazines, technology-based products, teacher materials, television
 programming, film, videos and toys. The Company distributes its products
 and services through a variety of channels, including proprietary
 school-based book clubs, school- based book fairs, and school-based and
 direct-to-home continuity programs; retail stores, schools, libraries and
 television networks; and the Company's Internet site, www.scholastic.com.
     About Rainforest Alliance
     The Rainforest Alliance works to conserve biodiversity and ensure
 sustainable livelihoods by transforming land-use practices, business
 practices and consumer behavior. Headquartered in New York City and with
 offices around the world, the Rainforest Alliance works hand-in-hand with
 land owners and businesses in the forestry, agricultural and tourism
 sectors to make their practices environmentally and socially responsible.
 The Rainforest Alliance is the world's leading certifier of forestlands to
 the standards of the Forest Stewardship Council, which is the global
 standard-setter for responsible forest management. To learn more, visit
 www.rainforest-alliance.org
 
 

SOURCE Scholastic Inc.
    NEW YORK, March 20 /PRNewswire-FirstCall/ -- Scholastic Inc., the
 global children's publishing and media company, announced today that all 12
 million copies of the U.S. edition of Harry Potter and the Deathly Hallows
 will be printed on paper that contains a minimum of 30% post-consumer waste
 (pcw) fiber. Moreover, 65% of the 16,700 tons of paper used in the U.S.
 first printing will be certified by the Forest Stewardship Council (FSC),
 the global standard-setter for responsible forest management. This historic
 commitment is the largest purchase of FSC certified paper to be used in the
 printing of a single book title.
     In addition, the company announced that the deluxe edition of the book
 (100,000 copies) will be printed on text paper that is FSC certified and
 contains 100% post-consumer waste fiber. All jackets will be FSC certified
 and contain 30% post consumer waste and will be manufactured using energy
 generated from wind power. For future printings of all books in the Harry
 Potter series, Scholastic plans to use paper with a minimum content of 30%
 pcw, and that is FSC certified when available.
     The vast amount of paper needed to print 12 million copies of the
 784-page Harry Potter and the Deathly Hallows makes the decision by
 Scholastic to invest in environmentally preferable paper a significant step
 in the company's ongoing commitment to responsible environmental
 stewardship.
     Scholastic worked with the Rainforest Alliance, an international non-
 profit conservation organization, in making its decision to use FSC
 certified paper and is continuing development of an environmentally and
 socially responsible paper procurement policy. FSC certification means the
 paper comes from forestlands that are managed responsibly and have met a
 host of criteria covering biodiversity conservation, worker and land-use
 rights, and compliance with laws and international treaties, among other
 things.
     "We applaud Scholastic's progressive and bold commitment to support
 responsible forestry practices by buying FSC certified and recycled
 papers," said Liza Murphy, senior marketing manager in the Rainforest
 Alliance's sustainable forestry program. "We hope that all businesses
 follow this lead by using paper that comes from forests that are managed in
 a way that protects soils and waterways and benefits local communities."
     Lisa Holton, President of Scholastic Trade Publishing and Book Fairs,
 added, "Scholastic worked hard with our suppliers and the Rainforest
 Alliance to secure this extraordinary amount of recycled and FSC certified
 paper for Harry Potter and the Deathly Hallows. As a company with an
 ongoing commitment to protecting the environment for this generation and
 generations to come, we believe producing this book and our future reprints
 of Harry Potter books with a minimum of 30% pcw recycled paper is an
 important publishing decision."
     The seventh and final book in J.K. Rowling's phenomenally successful
 series will be released at 12:01 a.m. on July 21, 2007. The fastest-selling
 book in history, Harry Potter and the Half-Blood Prince, J.K. Rowling's
 sixth Harry Potter book, was released on June 16, 2005 with a first
 printing of 10.8 million. It sold 6.9 million copies in the first 24 hours.
 All six Harry Potter books, Harry Potter and the Sorcerer's Stone, Harry
 Potter and the Chamber of Secrets, Harry Potter and the Prisoner of
 Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of
 the Phoenix, as well as Harry Potter and the Half-Blood Prince have been
 number one bestsellers in the United States, Britain, and around the world.
 The American editions of the Harry Potter books are published under
 Scholastic's Arthur A. Levine imprint.
     About Scholastic
     Scholastic Corporation (Nasdaq:   SCHL) is the world's largest publisher
 and distributor of children's books and a leader in educational technology.
 Scholastic creates quality educational and entertaining materials and
 products for use in school and at home, including children's books,
 magazines, technology-based products, teacher materials, television
 programming, film, videos and toys. The Company distributes its products
 and services through a variety of channels, including proprietary
 school-based book clubs, school- based book fairs, and school-based and
 direct-to-home continuity programs; retail stores, schools, libraries and
 television networks; and the Company's Internet site, www.scholastic.com.
     About Rainforest Alliance
     The Rainforest Alliance works to conserve biodiversity and ensure
 sustainable livelihoods by transforming land-use practices, business
 practices and consumer behavior. Headquartered in New York City and with
 offices around the world, the Rainforest Alliance works hand-in-hand with
 land owners and businesses in the forestry, agricultural and tourism
 sectors to make their practices environmentally and socially responsible.
 The Rainforest Alliance is the world's leading certifier of forestlands to
 the standards of the Forest Stewardship Council, which is the global
 standard-setter for responsible forest management. To learn more, visit
 www.rainforest-alliance.org
 
 SOURCE Scholastic Inc.