Scientific-Atlanta Delivers More Interactivity, Content and Bandwidth at NAB 2001

Scientific-Atlanta Will Showcase Interactive TV, Multichannel Contribution

Systems, and IP Data Broadcasting Technologies at Booth # S4142 in Las Vegas

April 23-26



Apr 20, 2001, 01:00 ET from Scientific-Atlanta, Inc.

    ATLANTA, April 20 /PRNewswire Interactive News Release/ --
 Scientific-Atlanta (NYSE:   SFA) is headed to the NAB conference and exhibition
 in Las Vegas next week to set the record straight about interactive TV.
 Interactive TV is real today aboard Scientific-Atlanta enabled cable systems,
 and it takes a whole system, not just one element, to deliver interactive TV
 services.  From assisting programmers in the development and delivery of
 interactive content, to enabling cable operators with fiber-optic system
 architectures and advanced digital set-tops that bring the interactive
 experience into the home, Scientific-Atlanta will demonstrate its distinctive
 end-to-end solutions that are enabling consumers to access interactive TV
 services today.
     As the lines between traditional broadcast and interactive TV merge more
 than ever, Scientific-Atlanta's NAB booth will provide participants a clear
 look at the present and future of interactivity and programming content
 distribution.
 
     Delivering More Content
     At NAB, Scientific-Atlanta will introduce a new system architecture to
 allow multi-channel special event broadcasts to be deployed with less
 equipment, reducing set-up time without sacrificing transmission quality or
 redundancy.  The new QuickStage(TM) Multi Channel Per Carrier system is part
 of the PowerVu Plus(TM) product family.  Built around the popular Scientific-
 Atlanta PowerVu Plus Originator(TM) encoder, and taking advantage of the
 multi-channel multiplexing option introduced last year, this new system is
 designed for direct connection to a satellite or cable modulator, or telecom
 network adapter unit for multi channel transmissions.  This flexible system is
 an ideal solution in many applications and is scheduled for commercial
 availability this summer.  In the booth, the QuickStage system will be shown
 as a multi-channel special event uplink, but is equally suited to local
 encoding in the cable headend.  Also suitable in the headend, the PowerVu(R)
 BitMizer(TM) Multiplexer and its C100 control system allow cable operators to
 increase content variety by grooming content from many sources, including
 satellite received, locally encoded, and DTV broadcast -- even HD
 transmissions.
     Scheduled for availability in Fall 2001, Scientific-Atlanta will also
 demonstrate new solutions for higher order modulation over satellite,
 including 8PSK and 16QAM, as both a stand-alone modulator product, and a plug-
 in option for the PowerVu Originator encoder.
 
     Delivering More Interactivity
     Scientific-Atlanta enables cable operators to deliver multiple,
 simultaneous interactive TV applications over a single Explorer(R) advanced
 digital set-top.  Already 12 interactive applications are deployed across 55
 Scientific-Atlanta enabled cable systems that serve 38 million homes. The
 interactive TV applications in consumer homes today include video-on-demand,
 t-commerce, enhanced TV, email, and Web browsing.
     Scientific-Atlanta will showcase these interactive applications and
 demonstrate the advanced capability of enhanced traditional video programming
 with more content and information on the platform for its Explorer set-tops
 that are available to consumers today.  In the booth, participants will be
 able to watch their favorite channel and surf the corresponding website
 simultaneously from the TV, providing them with a total interactive
 entertainment experience. The entire family of Explorer set-tops operates on a
 single IP-based digital network that allows cable operators the ability to
 roll out various models and not worry about compatibility issues.   Having
 shipped six million Explorer set-tops, Scientific-Atlanta is truly bringing
 the interactive experience home.
 
     Delivering More Bandwidth
     Scientific-Atlanta's transmission network architecture is delivering more
 bandwidth to the home to provide greater subscriber satisfaction and the
 revenue streams that true interactive services like video-on-demand (VOD) can
 bring.  At the Scientific-Atlanta booth, NAB participants will see what makes
 up these successful architectures including Prisma(R) DT SDH/SONET video
 transport enabling more content to move around the network.
     Exhibits in the Scientific-Atlanta booth include the following:
     *  QuickStage MCPC Contribution Systems with SureCast(TM) IP data
        broadcast
     *  Multimedia Content Reception and PowerVu Master Commercial Receiver
     *  MCPC Distribution Systems with DVB subtitling
     *  Digital Headend Systems with MQAM/BitMizer high density grooming and
        Prisma DT digital transport
     *  Explorer 4000DVB advanced interactive digital set-top; and
     *  Video-on-demand, e-mail, web-browsing, Internet over TV, from the
        Scientific-Atlanta Explorer platform
 
     Delivering More Experience
     Celebrating its golden anniversary in 2001, Scientific-Atlanta is honoring
 its 50 years with an interactive timeline.  NAB participants will be able to
 walk through 50 years of innovation in the Scientific-Atlanta booth including
 its beginnings in antenna testing equipment to the birth of the broadcast
 satellite industry, the first Scientific-Atlanta enabled broadcast, its
 visionary interactive trials of the early 90s and the deployment of
 Scientific-Atlanta's advanced digital set-tops.
     On Tuesday, April 24th, Scientific-Atlanta's Principal Engineer, Wayne
 Sheldrick will be giving a presentation on Digital Program Insertion during
 the DTV Bitstream Management session at the Las Vegas Convention Center #N247.
     Dr. Si Jun Huang, Scientific-Atlanta's Director of Technology, will
 present Content Processing Technologies for Improving Quality of Satellite
 Communications during the Building Quality into Satellite Communications
 session at the Venetian Hotel, conference room #703 from 9:00-10:15 in the
 morning.
     Members of the press and analysts are encouraged to meet one-on-one with
 Scientific-Atlanta through booth appointments.  To set-up booth interviews,
 please contact Nicole Hockin at 770-236-2181, via cell phone at 678-938-2393
 or e-mail at nicole.hockin@sciatl.com.
 
     About Scientific-Atlanta
     Scientific-Atlanta, Inc. (http://www.scientificatlanta.com ) is a leading
 supplier of digital content distribution systems, transmission networks for
 broadband access to the home, digital interactive set-tops and subscriber
 systems designed for video, high speed Internet and voice over IP (VoIP)
 networks, and worldwide customer service and support.
     "Forward-looking statements" as defined in the Private Securities
 Litigation Reform Act of 1995 may be included in this news release. A variety
 of factors could cause the Company's actual results to differ from the
 anticipated results expressed in such forward-looking statements. Investors
 are referred to the Company's Cautionary Statements (Exhibit 99 to the
 Company's most recent Form 10-Q), which statements are incorporated into this
 news release by reference.
     Scientific-Atlanta, Prisma, Explorer, and PowerVu are registered
 trademarks of Scientific-Atlanta, Inc.
     PowerVu Plus, QuickStage, Originator, and SureCast are trademarks of
 Scientific-Atlanta, Inc.
     Please visit the Scientific-Atlanta Web page at
 http://www.scientificatlanta.com (News Room section) if you are interested in
 viewing additional information about Scientific-Atlanta, Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71293763
 
 

SOURCE Scientific-Atlanta, Inc.
    ATLANTA, April 20 /PRNewswire Interactive News Release/ --
 Scientific-Atlanta (NYSE:   SFA) is headed to the NAB conference and exhibition
 in Las Vegas next week to set the record straight about interactive TV.
 Interactive TV is real today aboard Scientific-Atlanta enabled cable systems,
 and it takes a whole system, not just one element, to deliver interactive TV
 services.  From assisting programmers in the development and delivery of
 interactive content, to enabling cable operators with fiber-optic system
 architectures and advanced digital set-tops that bring the interactive
 experience into the home, Scientific-Atlanta will demonstrate its distinctive
 end-to-end solutions that are enabling consumers to access interactive TV
 services today.
     As the lines between traditional broadcast and interactive TV merge more
 than ever, Scientific-Atlanta's NAB booth will provide participants a clear
 look at the present and future of interactivity and programming content
 distribution.
 
     Delivering More Content
     At NAB, Scientific-Atlanta will introduce a new system architecture to
 allow multi-channel special event broadcasts to be deployed with less
 equipment, reducing set-up time without sacrificing transmission quality or
 redundancy.  The new QuickStage(TM) Multi Channel Per Carrier system is part
 of the PowerVu Plus(TM) product family.  Built around the popular Scientific-
 Atlanta PowerVu Plus Originator(TM) encoder, and taking advantage of the
 multi-channel multiplexing option introduced last year, this new system is
 designed for direct connection to a satellite or cable modulator, or telecom
 network adapter unit for multi channel transmissions.  This flexible system is
 an ideal solution in many applications and is scheduled for commercial
 availability this summer.  In the booth, the QuickStage system will be shown
 as a multi-channel special event uplink, but is equally suited to local
 encoding in the cable headend.  Also suitable in the headend, the PowerVu(R)
 BitMizer(TM) Multiplexer and its C100 control system allow cable operators to
 increase content variety by grooming content from many sources, including
 satellite received, locally encoded, and DTV broadcast -- even HD
 transmissions.
     Scheduled for availability in Fall 2001, Scientific-Atlanta will also
 demonstrate new solutions for higher order modulation over satellite,
 including 8PSK and 16QAM, as both a stand-alone modulator product, and a plug-
 in option for the PowerVu Originator encoder.
 
     Delivering More Interactivity
     Scientific-Atlanta enables cable operators to deliver multiple,
 simultaneous interactive TV applications over a single Explorer(R) advanced
 digital set-top.  Already 12 interactive applications are deployed across 55
 Scientific-Atlanta enabled cable systems that serve 38 million homes. The
 interactive TV applications in consumer homes today include video-on-demand,
 t-commerce, enhanced TV, email, and Web browsing.
     Scientific-Atlanta will showcase these interactive applications and
 demonstrate the advanced capability of enhanced traditional video programming
 with more content and information on the platform for its Explorer set-tops
 that are available to consumers today.  In the booth, participants will be
 able to watch their favorite channel and surf the corresponding website
 simultaneously from the TV, providing them with a total interactive
 entertainment experience. The entire family of Explorer set-tops operates on a
 single IP-based digital network that allows cable operators the ability to
 roll out various models and not worry about compatibility issues.   Having
 shipped six million Explorer set-tops, Scientific-Atlanta is truly bringing
 the interactive experience home.
 
     Delivering More Bandwidth
     Scientific-Atlanta's transmission network architecture is delivering more
 bandwidth to the home to provide greater subscriber satisfaction and the
 revenue streams that true interactive services like video-on-demand (VOD) can
 bring.  At the Scientific-Atlanta booth, NAB participants will see what makes
 up these successful architectures including Prisma(R) DT SDH/SONET video
 transport enabling more content to move around the network.
     Exhibits in the Scientific-Atlanta booth include the following:
     *  QuickStage MCPC Contribution Systems with SureCast(TM) IP data
        broadcast
     *  Multimedia Content Reception and PowerVu Master Commercial Receiver
     *  MCPC Distribution Systems with DVB subtitling
     *  Digital Headend Systems with MQAM/BitMizer high density grooming and
        Prisma DT digital transport
     *  Explorer 4000DVB advanced interactive digital set-top; and
     *  Video-on-demand, e-mail, web-browsing, Internet over TV, from the
        Scientific-Atlanta Explorer platform
 
     Delivering More Experience
     Celebrating its golden anniversary in 2001, Scientific-Atlanta is honoring
 its 50 years with an interactive timeline.  NAB participants will be able to
 walk through 50 years of innovation in the Scientific-Atlanta booth including
 its beginnings in antenna testing equipment to the birth of the broadcast
 satellite industry, the first Scientific-Atlanta enabled broadcast, its
 visionary interactive trials of the early 90s and the deployment of
 Scientific-Atlanta's advanced digital set-tops.
     On Tuesday, April 24th, Scientific-Atlanta's Principal Engineer, Wayne
 Sheldrick will be giving a presentation on Digital Program Insertion during
 the DTV Bitstream Management session at the Las Vegas Convention Center #N247.
     Dr. Si Jun Huang, Scientific-Atlanta's Director of Technology, will
 present Content Processing Technologies for Improving Quality of Satellite
 Communications during the Building Quality into Satellite Communications
 session at the Venetian Hotel, conference room #703 from 9:00-10:15 in the
 morning.
     Members of the press and analysts are encouraged to meet one-on-one with
 Scientific-Atlanta through booth appointments.  To set-up booth interviews,
 please contact Nicole Hockin at 770-236-2181, via cell phone at 678-938-2393
 or e-mail at nicole.hockin@sciatl.com.
 
     About Scientific-Atlanta
     Scientific-Atlanta, Inc. (http://www.scientificatlanta.com ) is a leading
 supplier of digital content distribution systems, transmission networks for
 broadband access to the home, digital interactive set-tops and subscriber
 systems designed for video, high speed Internet and voice over IP (VoIP)
 networks, and worldwide customer service and support.
     "Forward-looking statements" as defined in the Private Securities
 Litigation Reform Act of 1995 may be included in this news release. A variety
 of factors could cause the Company's actual results to differ from the
 anticipated results expressed in such forward-looking statements. Investors
 are referred to the Company's Cautionary Statements (Exhibit 99 to the
 Company's most recent Form 10-Q), which statements are incorporated into this
 news release by reference.
     Scientific-Atlanta, Prisma, Explorer, and PowerVu are registered
 trademarks of Scientific-Atlanta, Inc.
     PowerVu Plus, QuickStage, Originator, and SureCast are trademarks of
 Scientific-Atlanta, Inc.
     Please visit the Scientific-Atlanta Web page at
 http://www.scientificatlanta.com (News Room section) if you are interested in
 viewing additional information about Scientific-Atlanta, Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71293763
 
 SOURCE  Scientific-Atlanta, Inc.