SAO PAULO, Dec. 3, 2010 /PRNewswire/ -- Scitum has been presented with the prestigious Frost & Sullivan Best Practices Award for its performance in the Managed Security Services Market in Mexico. Based on the findings of this best practices research, the company received the 2010 Competitive Strategy Leadership Award, which recognizes Scitum's accomplishments in the industry.
Competing in a market with global IT service providers that hold robust infrastructure outsourcing contracts, smaller and local competitors must leverage their skills and promote their names through an intelligent market strategy to increase market participation. This is the case of Scitum that stood out as best in class, showing excellence in how to deliver its endeavors and manage business, growth and leadership.
For the Competitive Strategy Leadership Award, Frost & Sullivan used several criteria to benchmark Scitum's performance inside the Managed Security Services industry: leverage of competitive intelligence, execution of competitive strategy, impact on market share, competitive brand positioning, and impact on customer satisfaction.
Scitum is one of the top players within the Managed Security Services Markets in Mexico, competing directly with top global IT service providers. The company is capable to offer complete integral security services portfolio and it is always aware of regional and local market trends within the security landscape. A recent strategic market and competitive strategy was the acquisition of the company by the telecom giant Telmex. This movement is expected to bring a high impact to the growth of Scitum, allowing the company to expand its operations to other countries within Latin America.
One of the most important aspects to Scitum is its brand positioning in the market. Acting in an environment with strong cultural barriers, the company is aware of the importance of educating the public as a way to leverage its services. One of the strategies to reach this goal was a strong investment in producing white papers, as well as creating an electronic and printed (hard copy) magazine that is sent at no cost for subscribers in Mexico (country) to debate and inform readers on the information security topic.
Scitum is a company that has already demonstrated to be able to successfully manage client satisfactions by maintaining the client base. Also it has been growing year after year, reaching already more than 18% of market share in 2009. Despite presenting a low churn, Scitum is expected to gain more power with Telmex and therefore expand its product portfolio and client base.
"The Competitive Strategy Leadership Award is a prestigious recognition of Scitum's performance in the managed security services market in Mexico. By conducting a rigorous research with a unique methodology, Scitum was identified as best in class performer, delivering excellence and best practices in this industry," says Marcelo Kawanami, ICT Industry Manager for the Latin America ICT practice.
Scitum received the award during the 2010 Frost & Sullivan Latin America Best Practices Excellence Banquet, to be held December 2nd, at the Renaissance Hotel in Sao Paulo, Brazil.
About Frost & Sullivan
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Scitum offers technological solutions in Mexico. It operates through two sites: Mexico City (headquarters) and Monterrey, N.L. offering services in the design, implementation, and management of infrastructures of security of information; offers oriented consulting services and integration in the areas of security, performance, and availability to the creation of safe surroundings; and offers administered services. Scitum was founded in 1998, has more than 350 employees and it is part of Telmex since July 2010.
SOURCE Frost & Sullivan