Scripps Networks and 5min Form Strategic Content and Advertising Partnership

Oct 05, 2009, 09:00 ET from 5min

NEW YORK, Oct. 5( )/PRNewswire/ -- Scripps Networks, the leader in lifestyle media, and 5min, the leading syndication platform for lifestyle, knowledge and instructional how-to videos, today announced a strategic advertising and content partnership. The agreement will extend online viewership for the Scripps Networks cable channels by syndicating video content through the 5min network. Scripps will also offer its advertisers new opportunities to reach highly targeted audiences by selling into the 5min Home and Food categories. Additionally, 5min will provide contextually relevant videos from its library to the Scripps online properties.

Extending Viewership for Scripps' Online Content

The 5min library is comprised of more than 100,000 premium, filtered, short-form instructional how-to, lifestyle and knowledge videos, including content from some of the world's largest media companies. By working with 5min, Scripps will extend the audience for its online content through contextual distribution across the 5min network of home and food sites. Not only does this provide increased exposure for Scripps, but it also provides an important new source of views and revenue.

"Scripps Networks has always been at the forefront of providing relevant and timely lifestyle content to groups of passionate consumers," said Lisa Choi Owens, Scripps' senior vice president of online distribution and partnerships. "The partnership with 5min gives us an innovative opportunity to vastly expand engagement with Scripps Networks brands by reaching additional targeted consumers across the Web."

Targeted Opportunities for Scripps Networks Advertisers

By selling into the 5min Home and Food advertising inventory, Scripps will offer its advertisers the ability to pinpoint engaged and targeted audiences throughout the 5min network. Overall, the 5min advertising inventory enjoys a high sell-through rate and allows advertisers to deliver contextually relevant campaigns across the network to pinpoint audiences.

"It is increasingly difficult for advertisers to reach large and relevant online audiences in a meaningful way because they are spread across the Web," said Ran Harnevo, CEO of 5min. "For major media companies like Scripps, 5min's value is real and immediate because we can extend their reach instantly while providing their advertisers with new avenues for delivering contextually relevant ads to large audiences of engaged online prospects, wherever they are."

About 5min

5min is the leading syndication platform for lifestyle, knowledge and instructional videos, distributing content to hundreds of sites reaching over 250 million monthly unique visitors. As a destination site, is the top "how-to" video site with more than 3.5 million unique visitors each month. 5min's library features short-form videos from some of the world's largest media companies as well as the most innovative independent producers. Video recipes, yoga and fitness routines, tech tutorials, DIY projects for home and garden, health videos on specific conditions, beauty and fashion tips, video game walk-throughs and much more. Go to for more information.

About Scripps Networks

Scripps Networks, the lifestyle media division of Scripps Networks Interactive (NYSE: SNI), is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network (FLN) and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract nearly 18 million unique visitors each month.

In addition, Scripps Networks has launched HGTV and Food Network in high definition and is aggressively developing its emerging media platforms for broadband and video on demand. Scripps Networks also acquired popular recipe Web site and Incando Corp. in order to deepen its user-generated content capabilities. Scripps Networks' brands collectively are available in more than 170 countries and territories on all seven continents. They also are distributed to more than 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Forces Radio and Television Service.

Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by Scripps Networks Interactive (NYSE: SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch.