Sears.Com Leads Clicks and Bricks Department Stores in March Media Metrix Ranking of Unique Visitors

Apr 26, 2001, 01:00 ET from Sears, Roebuck and Co.

    HOFFMAN ESTATES, Ill., April 26 /PRNewswire/ -- Sears.com leads clicks and
 bricks department stores in March, based on the number of unique visitors to
 the e-commerce site for Sears, Roebuck and Co. (NYSE:   S).  According to the
 Media Metrix Digital Media Audience Report, sears.com also experienced the
 biggest percent increase within the retail department store category, showing
 a 43.7 percent increase among unique visitors from February 2001 to March
 2001.
     Media Metrix, Inc., the leader and pioneer in Internet and Digital Media
 measurement worldwide, reports that in March sears.com led the "department
 store" retail category by attracting 3.842 million unique visitors, followed
 by JCPenney.com with 2.903 million, Bluelight.com with 2.802 million and
 Walmart.com with 2.313 million.
     Media Metrix reports that sears.com also led the "department store" retail
 category in February by attracting 2.673 million unique visitors, followed by
 Bluelight.com with 2.584 million, Walmart.com with 2.343 million, and
 JCPenney.com with 2.279 million.
     The number of unique visitors to sears.com has grown steadily.  "Shoppers
 are embracing the Sears clicks and bricks business, researching and buying
 online, as well as researching online and buying in Sears stores," said Joe
 Charno, vice president of Sears Online management and marketing.  "Our studies
 show that sears.com influences approximately one in 10 major appliance
 purchases made in Sears stores.  Considering that Sears sells more appliances
 than any other U.S. retailer, that's a lot of influence.  So far, for home
 electronics and lawn and garden equipment, two categories we've offered online
 for a year or less, sears.com appears to influence about one in 20 purchases
 made in Sears stores."
     "Unique visitors" are people who click onto a site at least once during
 the month.  Multiple site visits by the same person count only once.
 Sears.com focuses on solutions for the home, carrying lawn and garden
 equipment, tools, major and small appliances, cookware, home electronics and
 home office equipment.  Sears.com also carries fitness equipment, an
 assortment of baby products and school uniforms.   This spring, sears.com
 added patio furniture to its lawn and garden offering, and enhanced its online
 store locator.
     Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home
 and automotive products and services, with annual revenue of more than
 $40 billion.  The company serves families throughout the country through more
 than 860 department stores, approximately 2,100 specialized retail locations,
 and a variety of online offerings accessible through the company's Web site,
 sears.com .
 
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SOURCE Sears, Roebuck and Co.
    HOFFMAN ESTATES, Ill., April 26 /PRNewswire/ -- Sears.com leads clicks and
 bricks department stores in March, based on the number of unique visitors to
 the e-commerce site for Sears, Roebuck and Co. (NYSE:   S).  According to the
 Media Metrix Digital Media Audience Report, sears.com also experienced the
 biggest percent increase within the retail department store category, showing
 a 43.7 percent increase among unique visitors from February 2001 to March
 2001.
     Media Metrix, Inc., the leader and pioneer in Internet and Digital Media
 measurement worldwide, reports that in March sears.com led the "department
 store" retail category by attracting 3.842 million unique visitors, followed
 by JCPenney.com with 2.903 million, Bluelight.com with 2.802 million and
 Walmart.com with 2.313 million.
     Media Metrix reports that sears.com also led the "department store" retail
 category in February by attracting 2.673 million unique visitors, followed by
 Bluelight.com with 2.584 million, Walmart.com with 2.343 million, and
 JCPenney.com with 2.279 million.
     The number of unique visitors to sears.com has grown steadily.  "Shoppers
 are embracing the Sears clicks and bricks business, researching and buying
 online, as well as researching online and buying in Sears stores," said Joe
 Charno, vice president of Sears Online management and marketing.  "Our studies
 show that sears.com influences approximately one in 10 major appliance
 purchases made in Sears stores.  Considering that Sears sells more appliances
 than any other U.S. retailer, that's a lot of influence.  So far, for home
 electronics and lawn and garden equipment, two categories we've offered online
 for a year or less, sears.com appears to influence about one in 20 purchases
 made in Sears stores."
     "Unique visitors" are people who click onto a site at least once during
 the month.  Multiple site visits by the same person count only once.
 Sears.com focuses on solutions for the home, carrying lawn and garden
 equipment, tools, major and small appliances, cookware, home electronics and
 home office equipment.  Sears.com also carries fitness equipment, an
 assortment of baby products and school uniforms.   This spring, sears.com
 added patio furniture to its lawn and garden offering, and enhanced its online
 store locator.
     Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home
 and automotive products and services, with annual revenue of more than
 $40 billion.  The company serves families throughout the country through more
 than 860 department stores, approximately 2,100 specialized retail locations,
 and a variety of online offerings accessible through the company's Web site,
 sears.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X45831373
 
 SOURCE  Sears, Roebuck and Co.