Seasonal Allergy Relief on Your Desktop

Benadryl(R) Gives Consumers an 'Icon' for Pollen Forecast and

Challenges Allergy Sufferers to Actively Manage Allergies This Season



Apr 18, 2001, 01:00 ET from Pfizer Inc

    MORRIS PLAINS, N.J., April 18 /PRNewswire/ -- Allergy sufferers usually
 wait for their itchy, watery eyes or runny noses to tell them that the
 pollen-count is high, and by then the irritation has already begun.  Now they
 can proactively manage their own allergies with a localized pollen count tool
 that is literally at their fingertips. Benadryl's new "Allergy Alert Tool"
 icon will bring a four-day local pollen forecast to consumers' desktops,
 allowing them to avoid allergens and medicate when symptoms appear.  Benadryl
 launched the initiative as part of their challenge to consumers to actively
 manage their allergies this season.  The site,
 http://www.benadrylchallenge.com, gives consumers the information they need to
 begin taking steps to minimize suffering, including avoiding allergens and
 taking their allergy medicine to minimize suffering.
     "Allergy sufferers are invited to take control of their symptoms this year
 by maintaining a desktop pollen count tool which alerts them to how high they
 can expect pollen counts to be over the upcoming few days," said Mr. Gerald
 Kress of SDI, the parent company of Pollen.com.  "Benadryl has such a strong
 heritage in allergy relief, it was natural for them to partner with Pollen.com
 on this initiative."
     The Benadryl Allergy Alert Tool is a downloaded desktop icon that provides
 consumers a full four-day pollen count forecast for their region.  By simply
 typing in their area code and downloading the icon onto their desktop,
 consumers will get the four-day forecast, updated daily, as well as detailed
 information about specific pollens prevalent in the region.
     "Allergy sufferers are often caught off guard when allergies attack. This
 tool will empower them to be better prepared," said Mr. Kress.
     In addition to downloading the Benadryl Allergy Alert Tool icon, consumers
 accepting the Benadryl Challenge can print out a coupon for a dollar off their
 purchase of Benadryl -- honored at any location Benadryl is sold.  If
 unsatisfied with the product, Benadryl will offer consumers a full refund.
     In addition to the full refund promise, allergy sufferers may also find
 relief in knowing that Benadryl is 54 percent more effective in treating total
 nasal symptoms than the leading prescription medication loratadine (marketed
 as Claritin(R))(1)  Two placebo-controlled studies, known as "Mountain Cedar"
 and "Ragweed," demonstrated that Benadryl was at least 54 percent more
 effective in treating total nasal symptoms over Claritin.  This data was
 recently published in the Annals of Allergy, Asthma and Immunology and was
 presented last month at the 57th Annual American Academy of Allergy, Asthma
 and Immunology meeting.
     Antihistamines help block histamine -- the chemical substance located in
 the mast cells that when released causes itchy watery eyes, runny nose and
 sneezing -- symptoms associated with an allergy attack.  When an allergen such
 as ragweed, grass, pollen or mold enters the airways it triggers a cascade of
 events within allergic individuals that eventually leads to the release of
 histamine.  Taking an antihistamine can help block the histamine and thereby
 relieve allergy symptoms.
     The Benadryl Challenge program is powered by Pollen.com with data provided
 by SDI. SDI is a global research company and leading provider of current
 localized illness tracking and modeling data.
 
     Benadryl is a Pfizer Inc product and has effectively and safely been
 treating allergy sufferers for over 50 years. This year, the Benadryl line
 extended to include Allergy/Cold Fastmelt(R) tablets that dissolve in the
 mouth and Severe Allergy & Sinus Headache formula for really tough allergies.
 Consumers with questions or comments should call 1-800-223-0182 for English
 and 1-877-218-5237 for Spanish.  Pfizer Inc discovers, develops, manufactures
 and markets leading prescription medicines, for humans and animals, and many
 of the world's best-known over-the-counter brands.
     Warner-Lambert Consumer Group of Pfizer Inc/ 201 Tabor Road/ Morris
 Plains, NJ 07950/ 973-385-2000
 
     (1) Annals of Allergy, Asthma and Immunology -- In two placebo-controlled
 studies, known as "Cedar Fever" and "Ragweed", Benadryl Allergy 50 mg three
 times daily was at least 54 percent more effective in treating total nasal
 symptoms over loratadine (marketed as Claritin(R)).
 
     CONTACT: Danielle Dunne of Chandler Chicco Agency, 212-229-8451; or Meghan
 Marschall of Pfizer Inc, 973-385-6120
 
 

SOURCE Pfizer Inc
    MORRIS PLAINS, N.J., April 18 /PRNewswire/ -- Allergy sufferers usually
 wait for their itchy, watery eyes or runny noses to tell them that the
 pollen-count is high, and by then the irritation has already begun.  Now they
 can proactively manage their own allergies with a localized pollen count tool
 that is literally at their fingertips. Benadryl's new "Allergy Alert Tool"
 icon will bring a four-day local pollen forecast to consumers' desktops,
 allowing them to avoid allergens and medicate when symptoms appear.  Benadryl
 launched the initiative as part of their challenge to consumers to actively
 manage their allergies this season.  The site,
 http://www.benadrylchallenge.com, gives consumers the information they need to
 begin taking steps to minimize suffering, including avoiding allergens and
 taking their allergy medicine to minimize suffering.
     "Allergy sufferers are invited to take control of their symptoms this year
 by maintaining a desktop pollen count tool which alerts them to how high they
 can expect pollen counts to be over the upcoming few days," said Mr. Gerald
 Kress of SDI, the parent company of Pollen.com.  "Benadryl has such a strong
 heritage in allergy relief, it was natural for them to partner with Pollen.com
 on this initiative."
     The Benadryl Allergy Alert Tool is a downloaded desktop icon that provides
 consumers a full four-day pollen count forecast for their region.  By simply
 typing in their area code and downloading the icon onto their desktop,
 consumers will get the four-day forecast, updated daily, as well as detailed
 information about specific pollens prevalent in the region.
     "Allergy sufferers are often caught off guard when allergies attack. This
 tool will empower them to be better prepared," said Mr. Kress.
     In addition to downloading the Benadryl Allergy Alert Tool icon, consumers
 accepting the Benadryl Challenge can print out a coupon for a dollar off their
 purchase of Benadryl -- honored at any location Benadryl is sold.  If
 unsatisfied with the product, Benadryl will offer consumers a full refund.
     In addition to the full refund promise, allergy sufferers may also find
 relief in knowing that Benadryl is 54 percent more effective in treating total
 nasal symptoms than the leading prescription medication loratadine (marketed
 as Claritin(R))(1)  Two placebo-controlled studies, known as "Mountain Cedar"
 and "Ragweed," demonstrated that Benadryl was at least 54 percent more
 effective in treating total nasal symptoms over Claritin.  This data was
 recently published in the Annals of Allergy, Asthma and Immunology and was
 presented last month at the 57th Annual American Academy of Allergy, Asthma
 and Immunology meeting.
     Antihistamines help block histamine -- the chemical substance located in
 the mast cells that when released causes itchy watery eyes, runny nose and
 sneezing -- symptoms associated with an allergy attack.  When an allergen such
 as ragweed, grass, pollen or mold enters the airways it triggers a cascade of
 events within allergic individuals that eventually leads to the release of
 histamine.  Taking an antihistamine can help block the histamine and thereby
 relieve allergy symptoms.
     The Benadryl Challenge program is powered by Pollen.com with data provided
 by SDI. SDI is a global research company and leading provider of current
 localized illness tracking and modeling data.
 
     Benadryl is a Pfizer Inc product and has effectively and safely been
 treating allergy sufferers for over 50 years. This year, the Benadryl line
 extended to include Allergy/Cold Fastmelt(R) tablets that dissolve in the
 mouth and Severe Allergy & Sinus Headache formula for really tough allergies.
 Consumers with questions or comments should call 1-800-223-0182 for English
 and 1-877-218-5237 for Spanish.  Pfizer Inc discovers, develops, manufactures
 and markets leading prescription medicines, for humans and animals, and many
 of the world's best-known over-the-counter brands.
     Warner-Lambert Consumer Group of Pfizer Inc/ 201 Tabor Road/ Morris
 Plains, NJ 07950/ 973-385-2000
 
     (1) Annals of Allergy, Asthma and Immunology -- In two placebo-controlled
 studies, known as "Cedar Fever" and "Ragweed", Benadryl Allergy 50 mg three
 times daily was at least 54 percent more effective in treating total nasal
 symptoms over loratadine (marketed as Claritin(R)).
 
     CONTACT: Danielle Dunne of Chandler Chicco Agency, 212-229-8451; or Meghan
 Marschall of Pfizer Inc, 973-385-6120
 
 SOURCE  Pfizer Inc