Second-Grader Creates New Verse to Classic M'm! M'm! Good! Jingle

Campbell's Labels For Education Rewards Student's School with Music Equipment



Apr 24, 2001, 01:00 ET from Campbell

    NORTH SALEM, Ind., April 24 /PRNewswire/ -- Teri Lauren Crouch, 8,
 received some M'm! M'm! Good! news today when she was announced as the grand
 prize winner of the Campbell's Labels For Education School Music Contest for
 creating a NEW verse for the famous advertising jingle.
     Crouch's winning words beat out more than 4,000 entries from schools
 nationwide. For this honor she wins $10,000 in musical instruments and other
 merchandise for her school, North Salem Elementary in North Salem, Ind.
     First introduced in a 1931 advertising campaign, the M'm! M'm! Good!
 jingle has remained unchanged for 70 years. Last fall it made a comeback and
 currently is featured in Campbell's radio and television advertisements.
 Campbell selected Crouch's entry for her creative addition to the jingle. The
 original and new verses are:
 
     M'm! M'm! Good!
     M'm! M'm! Good!
     That's what Campbell's Soups are
     M'm! M'm! Good!
 
     Quick to heat!
     Great to eat!
     That's why Campbell's Soups are
     Such a treat!
 
     "We're excited to honor Teri and North Salem Elementary with musical
 instruments," said Anne Pizarro, program director of Campbell's Labels For
 Education. "Music and art needs often are cut from tight school budgets and
 the Campbell's Labels For Education program is an excellent way for schools to
 receive free equipment simply by collecting our products' labels."
 
     To the Tune of ...
     North Salem Elementary is ending the school year on a high note. In
 addition to the honor of having a student who created the winning verse, the
 school receives prizes valued at $10,000, including a full-size piano, one
 trumpet, three flutes, two clarinets and a 100,000 bonus label certificate
 redeemable for next year's Labels For Education program.
     "Our school has been involved with Labels For Education for about 20 years
 and we're thrilled that Teri was chosen as the winner of the jingle contest,"
 said James Coon, principal at North Salem Elementary. "Now, we have brand new
 instruments for the music program thanks to Campbell."
     The school and Crouch were presented with the instruments and bonus labels
 during an all-school assembly today. The Campbell Kids delivered and unveiled
 the musical instruments and joined the school in a sing-along with the band as
 it played the new version of the jingle. Of course, Campbell also treated the
 school to a soup lunch.
     Since 1973, more than 80,000 schools and organizations have received more
 than $90 million of free educational equipment through the Campbell's Labels
 For Education program. In addition to hundreds of items such as computers and
 educational software, sports equipment and even 15-passenger vans, the 2001-
 2002 Labels For Education program will offer musical instruments.
     It's not too late to participate in this year's Labels For Education
 program which runs until June 1, 2001. To register your school, call
 1-800-424-5331, visit www.labelsforeducation.com , or write to Campbell's
 Labels For Education, P.O. Box 3130, Grand Rapids, Minn. 55745-3130.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X95118293
 
 

SOURCE Campbell
    NORTH SALEM, Ind., April 24 /PRNewswire/ -- Teri Lauren Crouch, 8,
 received some M'm! M'm! Good! news today when she was announced as the grand
 prize winner of the Campbell's Labels For Education School Music Contest for
 creating a NEW verse for the famous advertising jingle.
     Crouch's winning words beat out more than 4,000 entries from schools
 nationwide. For this honor she wins $10,000 in musical instruments and other
 merchandise for her school, North Salem Elementary in North Salem, Ind.
     First introduced in a 1931 advertising campaign, the M'm! M'm! Good!
 jingle has remained unchanged for 70 years. Last fall it made a comeback and
 currently is featured in Campbell's radio and television advertisements.
 Campbell selected Crouch's entry for her creative addition to the jingle. The
 original and new verses are:
 
     M'm! M'm! Good!
     M'm! M'm! Good!
     That's what Campbell's Soups are
     M'm! M'm! Good!
 
     Quick to heat!
     Great to eat!
     That's why Campbell's Soups are
     Such a treat!
 
     "We're excited to honor Teri and North Salem Elementary with musical
 instruments," said Anne Pizarro, program director of Campbell's Labels For
 Education. "Music and art needs often are cut from tight school budgets and
 the Campbell's Labels For Education program is an excellent way for schools to
 receive free equipment simply by collecting our products' labels."
 
     To the Tune of ...
     North Salem Elementary is ending the school year on a high note. In
 addition to the honor of having a student who created the winning verse, the
 school receives prizes valued at $10,000, including a full-size piano, one
 trumpet, three flutes, two clarinets and a 100,000 bonus label certificate
 redeemable for next year's Labels For Education program.
     "Our school has been involved with Labels For Education for about 20 years
 and we're thrilled that Teri was chosen as the winner of the jingle contest,"
 said James Coon, principal at North Salem Elementary. "Now, we have brand new
 instruments for the music program thanks to Campbell."
     The school and Crouch were presented with the instruments and bonus labels
 during an all-school assembly today. The Campbell Kids delivered and unveiled
 the musical instruments and joined the school in a sing-along with the band as
 it played the new version of the jingle. Of course, Campbell also treated the
 school to a soup lunch.
     Since 1973, more than 80,000 schools and organizations have received more
 than $90 million of free educational equipment through the Campbell's Labels
 For Education program. In addition to hundreds of items such as computers and
 educational software, sports equipment and even 15-passenger vans, the 2001-
 2002 Labels For Education program will offer musical instruments.
     It's not too late to participate in this year's Labels For Education
 program which runs until June 1, 2001. To register your school, call
 1-800-424-5331, visit www.labelsforeducation.com , or write to Campbell's
 Labels For Education, P.O. Box 3130, Grand Rapids, Minn. 55745-3130.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X95118293
 
 SOURCE  Campbell