"We recognize that credit unions need seamless integration between marketing, sales, and servicing of their members. Our partnership with SEDONA Corporation will allow EPL, Inc. to deliver that integration," says
EPL's i-KNOW significantly improves cross-selling results and member retention while targeting new members for marketing campaigns and/or promotional activity. Credit unions benefit from the ability of i-KNOW to:
- Calculate the value of each account, member, and household to the institution
- Predict what products or services a member is likely to buy next
- Measure the ROI of all marketing activities
- Track employee cross-selling and referral activity
- Provide contact management function to help track all member interactions
About SEDONA Corporation
SEDONA(R) Corporation (OTC Bulletin Board: SDNA) helps community banks, regional banks, and credit unions to thrive by enabling their entire organization to effectively identify, acquire, foster and retain loyal, profitable customers and members. SEDONA offers SEDONA CRM(TM) for banks and SEDONA MRM(TM) for credit unions, delivering software, services, and knowledge that provide the foundation for initiatives to improve customer acquisition, customer retention, profitability, referral tracking, cross-selling, sales culture support, marketing and organizational efficiencies, and marketing ROI. For additional information, visit the SEDONA website at www.sedonacorp.com or call 1-800-815-3307.
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.
SEDONA(R) and Intarsia(R) are registered trademarks and SEDONA CRM(TM) and SEDONA MRM(TM) are trademarks of SEDONA Corporation.
All other trade names are the property of their respective owners.
This press release and prior releases are available on the
SEDONA Corporation web site at www.sedonacorp.com.
SOURCE SEDONA Corporation