SEDONA Expands Sales and Support Teams to Meet Growing Demand for CRM/MRM

Mar 05, 2009, 10:52 ET from SEDONA Corporation

KING OF PRUSSIA, Pa., March 5 /PRNewswire-FirstCall/ -- SEDONA(R) Corporation (OTC Bulletin Board: SDNA) (, a leading provider of turnkey Customer and Member Relationship Management (CRM/MRM) solutions for banks and credit unions, today announced that the Company has recently expanded its sales and support teams to meet growing demand for CRM/MRM within the financial services industry.

As the economic climate has deteriorated, banks and credit unions are increasingly looking to customer and member relationship management to help them retain and acquire customers and members. SEDONA has positioned itself to meet the growing demand for CRM/MRM among community banks, regional banks, and credit unions. As part of this expansion, SEDONA is pleased to announce the recent hiring of additional personnel in the areas of marketing, sales, product management and customer support. The Company anticipates that the growing demand for its CRM/MRM solutions and services will necessitate additional hiring in the coming months.

Additionally, the Company announced their Nine in '09 series of bank and credit union webinars. Focusing on timely strategies to help banks and credit unions acquire and retain customers, these monthly webinars are free to bank and credit union employees. Financial institutions seeking timely tips to retain customers and members, improve profitability, maximize marketing ROI, and enhance work flow efficiencies are invited to sign up for these events by visiting

SEDONA CRM/MRM lets financial institutions use a single, highly-effective system to achieve multiple objectives. Combining Contact Management, Sales Force Automation, and Campaign Management tools, SEDONA CRM(TM) alleviates the need for multiple software solutions. Best of all, each solution within the application shares a central database which serves two purposes: to consolidate data from the core application and third party data feeds for analysis and reporting; and to collect live customer interactions from the field. Models are run from the database, profitability is calculated, and all information is combined to form a truly complete picture for the entire institution of the client relationship, the interactions involved, and its value to the financial institution. In addition, every employee necessary to service the client has access to this information.

"The SEDONA CRM system gives us incredible value; it has so many facets, any one of which justifies the cost of the system," commented Karyn Roche, VP Market Research and Analysis, Sandy Spring Bank. "At Sandy Spring we use it as a referral system, for contact management, for sales management, for dashboard report distribution, and for client and product profitability. Its scalability makes it so easy to expand -- we've gone from two users in Marketing to hundreds throughout the bank, without having to worry about licenses, individual PC installations, added expense, or any slowdown in response times. I have used and looked at other systems, and I can't figure out why every bank doesn't switch to SEDONA! "

About SEDONA Corporation

SEDONA(R) Corporation (OTC Bulletin Board: SDNA) provides multi-vertical Customer/Member Relationship Management (CRM/MRM) solutions and services specifically tailored to the small to mid-size financial services market. The SEDONA CRM(TM) solution is designed and priced to support and meet the needs of the multiple lines of business of small-to-midsize banks and credit unions. SEDONA CRM provides the entire financial services institution with a complete and accurate view of their customers' and prospects' relationships and interactions. By utilizing SEDONA CRM software and services, SEDONA's clients effectively identify, acquire, foster, and retain loyal, profitable customers. For additional information, visit the SEDONA web site at or call 1-800-815-3307.

Forward-Looking Statements

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONA(R) and Intarsia(R) are registered trademarks and SEDONA CRM(TM) is a trademark of SEDONA Corporation.

All other trade names are the property of their respective owners.

This press release and prior releases are available on the SEDONA Corporation web site at