Sehgal Announces Resignation of Tourism Deputy Commissioner

Apr 13, 2001, 01:00 ET from Georgia Department of Industry, Trade & Tourism

    ATLANTA, April 13 /PRNewswire/ -- R.K. Sehgal, Commissioner of the Georgia
 Department of Industry, Trade & Tourism, announced today the resignation of
 Deputy Commissioner of Tourism, Connie Neeley.
     "Connie has introduced many new ideas and breakthrough strategies.  These
 initiatives have built a base that will benefit the Department and Georgia for
 a long time," said Commissioner Sehgal.
     The Department has made great progress over the past year establishing
 modern and persuasive campaigns to bring even more tourists to Georgia.  In
 November of 2000, a global marketing strategy based on extensive research of
 changing market and the consumer of the 21st century was launched, called
 "Experience Georgia."  The execution of this strategy and its component
 measurement system will allow the Department to accurately track the "return
 on investment" of the State's Tourism budget.
     The state's website www.georgia.org has been redesigned to showcase the
 Georgia experience and to allow the consumer to make arrangements for their
 trips online.  Online arrangements have increased 233% over the last 4 years.
 "Experience Georgia" and other marketing campaigns, such as a new program with
 the Department of Natural Resources marketing golf, have successfully
 positioned Georgia in her rightful place of prominence in the highly
 competitive global tourism marketplace.
     "We have made important changes and improvements over the past year,"
 stated Sehgal.  "Now is the time to build on our successes."
 
 

SOURCE Georgia Department of Industry, Trade & Tourism
    ATLANTA, April 13 /PRNewswire/ -- R.K. Sehgal, Commissioner of the Georgia
 Department of Industry, Trade & Tourism, announced today the resignation of
 Deputy Commissioner of Tourism, Connie Neeley.
     "Connie has introduced many new ideas and breakthrough strategies.  These
 initiatives have built a base that will benefit the Department and Georgia for
 a long time," said Commissioner Sehgal.
     The Department has made great progress over the past year establishing
 modern and persuasive campaigns to bring even more tourists to Georgia.  In
 November of 2000, a global marketing strategy based on extensive research of
 changing market and the consumer of the 21st century was launched, called
 "Experience Georgia."  The execution of this strategy and its component
 measurement system will allow the Department to accurately track the "return
 on investment" of the State's Tourism budget.
     The state's website www.georgia.org has been redesigned to showcase the
 Georgia experience and to allow the consumer to make arrangements for their
 trips online.  Online arrangements have increased 233% over the last 4 years.
 "Experience Georgia" and other marketing campaigns, such as a new program with
 the Department of Natural Resources marketing golf, have successfully
 positioned Georgia in her rightful place of prominence in the highly
 competitive global tourism marketplace.
     "We have made important changes and improvements over the past year,"
 stated Sehgal.  "Now is the time to build on our successes."
 
 SOURCE  Georgia Department of Industry, Trade & Tourism