SendAMERICA Puts Meaning Back Into Mother's Day Giving

Apr 17, 2001, 01:00 ET from SendAMERICA

    SHELBURNE, Vt., April 17 /PRNewswire/ -- Sending the right gift to convey
 the right message can be a challenge, an especially weighty one at Mother's
 Day.  When we were children it was easy.  The lumpy ashtray, little handprints
 and macaroni collage never failed to bring a tear to Mom's eye. As adults with
 busy jobs and children of our own, finding a meaningful Mothers' Day gift
 needn't be a daunting task thanks to the convenience and selection of
 handcrafted gifts offered online at SendAMERICA.com.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010417/NYFNSL16 )
     Launched in December 2000, SendAMERICA(R) is a Vermont-based Company that
 capitalizes on the strengths of its parent company The Vermont Teddy Bear
 Company(R), the country's pioneer of the Bear-Gram gift delivery service.
     As CEO of both Companies, Elisabeth Robert wanted to offer customers more
 gift-giving options and promote little-known talent evident in every state.
     "The gifts people buy should say something special about them or the
 relationship they share with the recipient," she said.  A gift that was made
 in their home state or has a unique story of tradition or craftsmanship, puts
 meaning and intimacy back into the art of gift giving. "
     The SendAMERICA team scoured the countryside visiting artisan workshops to
 uncover the finest examples of craftsmanship from every state.
     The result is a collection of more than 300 gift items from 27 states and
 a buying experience that feels like a guided tour of the country without
 stepping foot outside the door.
     The gift selection is broad, distinctive and unusual.    From copper-on-
 cedar bird houses from Mississippi and wind bells from coastal Maine to Kona
 coffee handpicked in Hawaii and hand split slate frames from Vermont, each
 gift is representative of the enormous talent and creativity for which America
 is known.   Prices range from a $15 gift box of homemade cookies to a $480
 etched glass bowl.
     The SendAMERICA site is organized for shopping ease.  Categories are
 defined by state, by receiver, by holiday name or gift giving reason.
 Following a description of an item is a biographical sketch of the artisan who
 created it.  Shoppers are drawn into a pottery studio, a blacksmithy, a
 jeweler's workshop and the kitchen to see the artisan at work and learn his or
 her history.
     Once a gift is selected, it is shipped directly from the artisan along
 with a personalized gift card penned by the gift-giver.  Orders received by
 2PM EST can be delivered by express service within 36 hours.
 
 

SOURCE SendAMERICA
    SHELBURNE, Vt., April 17 /PRNewswire/ -- Sending the right gift to convey
 the right message can be a challenge, an especially weighty one at Mother's
 Day.  When we were children it was easy.  The lumpy ashtray, little handprints
 and macaroni collage never failed to bring a tear to Mom's eye. As adults with
 busy jobs and children of our own, finding a meaningful Mothers' Day gift
 needn't be a daunting task thanks to the convenience and selection of
 handcrafted gifts offered online at SendAMERICA.com.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010417/NYFNSL16 )
     Launched in December 2000, SendAMERICA(R) is a Vermont-based Company that
 capitalizes on the strengths of its parent company The Vermont Teddy Bear
 Company(R), the country's pioneer of the Bear-Gram gift delivery service.
     As CEO of both Companies, Elisabeth Robert wanted to offer customers more
 gift-giving options and promote little-known talent evident in every state.
     "The gifts people buy should say something special about them or the
 relationship they share with the recipient," she said.  A gift that was made
 in their home state or has a unique story of tradition or craftsmanship, puts
 meaning and intimacy back into the art of gift giving. "
     The SendAMERICA team scoured the countryside visiting artisan workshops to
 uncover the finest examples of craftsmanship from every state.
     The result is a collection of more than 300 gift items from 27 states and
 a buying experience that feels like a guided tour of the country without
 stepping foot outside the door.
     The gift selection is broad, distinctive and unusual.    From copper-on-
 cedar bird houses from Mississippi and wind bells from coastal Maine to Kona
 coffee handpicked in Hawaii and hand split slate frames from Vermont, each
 gift is representative of the enormous talent and creativity for which America
 is known.   Prices range from a $15 gift box of homemade cookies to a $480
 etched glass bowl.
     The SendAMERICA site is organized for shopping ease.  Categories are
 defined by state, by receiver, by holiday name or gift giving reason.
 Following a description of an item is a biographical sketch of the artisan who
 created it.  Shoppers are drawn into a pottery studio, a blacksmithy, a
 jeweler's workshop and the kitchen to see the artisan at work and learn his or
 her history.
     Once a gift is selected, it is shipped directly from the artisan along
 with a personalized gift card penned by the gift-giver.  Orders received by
 2PM EST can be delivered by express service within 36 hours.
 
 SOURCE  SendAMERICA