Setanta Sports Launches on DIRECTV as a Premium Subscription Service April 26, 2005

Apr 20, 2005, 01:00 ET from Setanta Sports

    SAN FRANCISCO, April 20 /PRNewswire/ -- The newest arrival on America's
 sports broadcasting scene is a premium channel that will offer the most
 extensive line-up of popular European football (soccer) programming ever in
 the U.S.  The channel, Setanta Sports, launches in the U.S. on DIRECTV, the
 country's leading digital television service, on April 26, 2005, it was
 announced today by Setanta Sports North America Ltd., the channel's sole
 owner.
     Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.m. E.T.
 and will be available to residential subscribers for $11.99 a month and
 commercial subscribers for $100 a month.  It will air seven days a week,
 18 hours a day through August and then expand to a full, 24-hour channel.  The
 DIRECTV carriage agreement is part of a long-term strategy by both parties to
 serve the increasing demand for European and international football (soccer)
 in the American market.
     The channel will be offered as a premium subscription service and is
 expected to attract an audience from various ethnic communities and
 predominantly male 25-54 European, expatriate football fans living in the U.S.
 DIRECTV reaches over 13.9 million homes across the U.S. and Setanta Sports has
 extensive experience and expertise in serving these ethnic and expatriate
 audiences.  Setanta Sports is also negotiating digital distribution deals with
 other cable, satellite, broadband and wireless providers.
     The channel is dedicated to distinctly European football (soccer) from
 enormously popular football countries such as England, Ireland, and Scotland
 and also carries an increasing number of European and world-class rugby
 events.  Setanta Sports programming will feature top-quality LIVE sports
 productions from renowned European broadcasters.
     The network's parent company, Setanta Sports, has already delivered
 successful, pay-per-view sports event programming on DIRECTV and has attracted
 a loyal following with its closed-circuit television business that broadcasts
 unique, LIVE sporting events around the country.  The company's success has
 been in providing European football programming that is not shown by any other
 sports networks to Europeans living in the U.S. and Canada. Setanta Sports
 will continue to operate and expand on its commercial businesses as it
 launches this new channel of program offerings for residential and commercial
 customers. The channel will also provide integrated sponsorship packages for
 sponsors and advertisers to reach this passionate football audience.
     The launch of Setanta Sports in the U.S. led to a major brand identity
 initiative unveiled across a number of mechanisms including Setanta's
 international network of television channels, a new consumer
 website http://www.setanta.com/usa , an on-line newsletter and a public
 relations campaign.  July and August, 2005, will mark the beginning of a major
 marketing campaign to kick off the European football season with plans to
 include targeted print and on-line advertising, television campaigns, and
 event promotions.  The network is designed primarily, but not exclusively, for
 European expatriates living in the U.S. and those of European ancestry whose
 passion for popular national sports keep them connected to their country of
 origin.  With the growing phenomenon and interest in soccer in the U.S.,
 Setanta Sports expects its European-style on-air presentation and programming
 line-up will also attract sports fans from all walks of life.
     Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
 events, including the UEFA Champions League, the premiere club competition for
 European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
 secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
 Championship (previously the National League); Manchester United and Chelsea
 matches, the British and Irish Lions rugby tour and Tri-Nations rugby.
     Setanta Sports worldwide is a leading, international pay television
 broadcaster and the number two sports broadcaster in the United Kingdom.  It
 provides top sports leagues and events to more than 60 million digital
 television homes globally and to commercial venues in six countries including
 the U.S.  Setanta Sports operates more sports channels than any other
 broadcaster in the United Kingdom and Ireland.  Privately owned, Setanta
 Sports has offices in Dublin, London, Glasgow, San Francisco and Sydney.  The
 company was founded in 1992 and began operating its close-circuit television
 business in the U.S. in 1996.
 
      Contacts:  Denise Arrigali, 678-580-1245, darrigali@comcast.net
                 Setanta Sports
 
                 Bob Marsocci, 310-726-4656, ramarsocci@directv.com
                 DIRECTV, Inc.
 
 

SOURCE Setanta Sports
    SAN FRANCISCO, April 20 /PRNewswire/ -- The newest arrival on America's
 sports broadcasting scene is a premium channel that will offer the most
 extensive line-up of popular European football (soccer) programming ever in
 the U.S.  The channel, Setanta Sports, launches in the U.S. on DIRECTV, the
 country's leading digital television service, on April 26, 2005, it was
 announced today by Setanta Sports North America Ltd., the channel's sole
 owner.
     Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.m. E.T.
 and will be available to residential subscribers for $11.99 a month and
 commercial subscribers for $100 a month.  It will air seven days a week,
 18 hours a day through August and then expand to a full, 24-hour channel.  The
 DIRECTV carriage agreement is part of a long-term strategy by both parties to
 serve the increasing demand for European and international football (soccer)
 in the American market.
     The channel will be offered as a premium subscription service and is
 expected to attract an audience from various ethnic communities and
 predominantly male 25-54 European, expatriate football fans living in the U.S.
 DIRECTV reaches over 13.9 million homes across the U.S. and Setanta Sports has
 extensive experience and expertise in serving these ethnic and expatriate
 audiences.  Setanta Sports is also negotiating digital distribution deals with
 other cable, satellite, broadband and wireless providers.
     The channel is dedicated to distinctly European football (soccer) from
 enormously popular football countries such as England, Ireland, and Scotland
 and also carries an increasing number of European and world-class rugby
 events.  Setanta Sports programming will feature top-quality LIVE sports
 productions from renowned European broadcasters.
     The network's parent company, Setanta Sports, has already delivered
 successful, pay-per-view sports event programming on DIRECTV and has attracted
 a loyal following with its closed-circuit television business that broadcasts
 unique, LIVE sporting events around the country.  The company's success has
 been in providing European football programming that is not shown by any other
 sports networks to Europeans living in the U.S. and Canada. Setanta Sports
 will continue to operate and expand on its commercial businesses as it
 launches this new channel of program offerings for residential and commercial
 customers. The channel will also provide integrated sponsorship packages for
 sponsors and advertisers to reach this passionate football audience.
     The launch of Setanta Sports in the U.S. led to a major brand identity
 initiative unveiled across a number of mechanisms including Setanta's
 international network of television channels, a new consumer
 website http://www.setanta.com/usa , an on-line newsletter and a public
 relations campaign.  July and August, 2005, will mark the beginning of a major
 marketing campaign to kick off the European football season with plans to
 include targeted print and on-line advertising, television campaigns, and
 event promotions.  The network is designed primarily, but not exclusively, for
 European expatriates living in the U.S. and those of European ancestry whose
 passion for popular national sports keep them connected to their country of
 origin.  With the growing phenomenon and interest in soccer in the U.S.,
 Setanta Sports expects its European-style on-air presentation and programming
 line-up will also attract sports fans from all walks of life.
     Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
 events, including the UEFA Champions League, the premiere club competition for
 European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
 secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
 Championship (previously the National League); Manchester United and Chelsea
 matches, the British and Irish Lions rugby tour and Tri-Nations rugby.
     Setanta Sports worldwide is a leading, international pay television
 broadcaster and the number two sports broadcaster in the United Kingdom.  It
 provides top sports leagues and events to more than 60 million digital
 television homes globally and to commercial venues in six countries including
 the U.S.  Setanta Sports operates more sports channels than any other
 broadcaster in the United Kingdom and Ireland.  Privately owned, Setanta
 Sports has offices in Dublin, London, Glasgow, San Francisco and Sydney.  The
 company was founded in 1992 and began operating its close-circuit television
 business in the U.S. in 1996.
 
      Contacts:  Denise Arrigali, 678-580-1245, darrigali@comcast.net
                 Setanta Sports
 
                 Bob Marsocci, 310-726-4656, ramarsocci@directv.com
                 DIRECTV, Inc.
 
 SOURCE  Setanta Sports