Shaun Murray Joins Activision's Roster of Top Action-Sports Athletes

World Class Wakeboarding Pro Added to Activision's

Growing Action Sports Product Line



Apr 30, 2001, 01:00 ET from Activision, Inc.

    SANTA MONICA, Calif., April 30 /PRNewswire/ -- Strengthening its
 leadership position in the rapidly growing action-sports genre, Activision,
 Inc. (Nasdaq:   ATVI) announced today that it has entered into an exclusive
 partnership with professional wakeboarder Shaun "House of Style" Murray to
 develop next-generation console games based on his signature style of
 wakeboarding.
     Activision also confirmed that Murray would work closely with the
 development team to add his own flair and insight to the game as the team's
 technical advisor.
     "Shaun's ideas will help shape Activision's newest action-sports product
 by bringing a high level of authenticity to the game," states Kathy Vrabeck,
 executive vice president, Activision Global Publishing and Brand Management.
 "Activision has taken the lead in developing games based on today's hottest
 action sports, and with our Shaun Murray franchise, we will continue to push
 the boundaries of the genre."
     Shaun Murray is a leader in the sport of wakeboarding, having taken a gold
 at the Gravity Games International Championship and first place at the Vans
 Triple Crown.   Additionally, Murray has placed first at eight national
 wakeboarding events, and captured the silver medal at last year's Summer
 X-Games with a near-perfect score.  Murray recently regained his championship
 title at the Vans WWA Wakeboarding World Championships at Lake Ellsinore,
 California in October of 2000.  Known as the most respected wakeboarding
 event, the win has Murray poised to be the favored competitor at the upcoming
 Summer X-Games.
 
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted net revenues of
 $572 million for the fiscal year ended March 31, 2000.
 
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia and the Netherlands.  More information about
 Activision and its products can be found on the company's World Wide Web site,
 which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such forward-
 looking statements.  These important factors, and other factors that could
 affect Activision, are described in the Company's Annual Report on Form 10-K
 for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X36867615
 
 

SOURCE Activision, Inc.
    SANTA MONICA, Calif., April 30 /PRNewswire/ -- Strengthening its
 leadership position in the rapidly growing action-sports genre, Activision,
 Inc. (Nasdaq:   ATVI) announced today that it has entered into an exclusive
 partnership with professional wakeboarder Shaun "House of Style" Murray to
 develop next-generation console games based on his signature style of
 wakeboarding.
     Activision also confirmed that Murray would work closely with the
 development team to add his own flair and insight to the game as the team's
 technical advisor.
     "Shaun's ideas will help shape Activision's newest action-sports product
 by bringing a high level of authenticity to the game," states Kathy Vrabeck,
 executive vice president, Activision Global Publishing and Brand Management.
 "Activision has taken the lead in developing games based on today's hottest
 action sports, and with our Shaun Murray franchise, we will continue to push
 the boundaries of the genre."
     Shaun Murray is a leader in the sport of wakeboarding, having taken a gold
 at the Gravity Games International Championship and first place at the Vans
 Triple Crown.   Additionally, Murray has placed first at eight national
 wakeboarding events, and captured the silver medal at last year's Summer
 X-Games with a near-perfect score.  Murray recently regained his championship
 title at the Vans WWA Wakeboarding World Championships at Lake Ellsinore,
 California in October of 2000.  Known as the most respected wakeboarding
 event, the win has Murray poised to be the favored competitor at the upcoming
 Summer X-Games.
 
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted net revenues of
 $572 million for the fiscal year ended March 31, 2000.
 
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia and the Netherlands.  More information about
 Activision and its products can be found on the company's World Wide Web site,
 which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such forward-
 looking statements.  These important factors, and other factors that could
 affect Activision, are described in the Company's Annual Report on Form 10-K
 for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X36867615
 
 SOURCE  Activision, Inc.

RELATED LINKS

http://www.activision.com