Shiseido Announces Gold Medalist Hannah Teter as New U.S. Spokesperson

Burton U.S. Open Snowboarding Championships Sponsorship Expands

Sep 30, 2013, 10:10 ET from Shiseido

NEW YORK, Sept. 30, 2013 /PRNewswire/ -- For the first time in the brand's 140-year history, Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for their suncare, skincare and color lines in the U.S. 

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"We are pleased to welcome Hannah Teter as our newest spokesperson in the U.S.," said Heidi Manheimer, CEO of Shiseido Cosmetics America. "Hannah's lifestyle and commitment to suncare protection will inspire athletes and women everywhere to take a more active role in protecting and caring for their skin."

Through a long-standing partnership with the Burton U.S. Open Snowboarding Championships, where Shiseido has been continuously committed to suncare education and sampling, Shiseido will once again be sponsoring Teter at the Burton U.S. Open Snowboarding Championships.  At the 2013 event in Vail, Colorado, where Teter took 2nd place overall, she greeted fans in the Shiseido tent and protected her skin during competition with products from the Ultimate Sun and Urban Environment lines. The 2014 partnership will expand on this relationship and Teter's dedication to suncare awareness education. Teter will also serve as spokesperson for the brand's newest launch for millennials, the Ibuki line, as well as Shiseido's extensive color collections.

"I am thrilled to be working with Shiseido and to be representing their incredible suncare, skincare and makeup lines," said Teter. "Beauty to me is about being healthy and strong, both physically and mentally, and Shiseido products arm me with the protection and style I need. I cannot wait to continue to share my experiences with the brand with my fans – and theirs – this year."

The 2014 Burton U.S. Open Snowboarding Championships will take place March 5th-8th in Vail, Colorado.

About Shiseido:
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West.  Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world's highest standards of quality. Shiseido's global selection of skincare, makeup and fragrance includes a high-performance category for special skin care, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after 140 years in business, Shiseido is now sold in 89 countries and regions. For more information, please visit and

About Hannah Teter:
Hannah Teter is one of the most decorated female snowboarders in the world.  A six-time Winter X Games medalist, Teter is widely regarded for utilizing her competition success to shed light on her humanitarian efforts that includes efforts with World Vision, Special Olympics International and Children's International.

SOURCE Shiseido