Shopko announces partnership with Wishabi to launch Next-Generation Digital Circular

Patent-pending technology provides the fastest shopping experience to help consumers find Shopko offers across the web, tablet and mobile.

May 01, 2012, 11:05 ET from Shopko

GREEN BAY, Wis., May 1, 2012 /PRNewswire/ -- Shopko Stores Operating Co., LLC in partnership with Wishabi, announced today the launch of its new digital circular. Accessible at, the digital circular leverages the latest technology to provide the ultimate user experience for consumers.

Shopko partnered with Wishabi, a leading digital circular platform and service provider for retailers, to advance Shopko's online advertising initiatives. The new online circular will immediately highlight Shopko's weekly deals with the world's most intuitive, interactive and personalized user experience. Wishabi's patent-pending technology allows consumers to quickly discover the best deals, get reviews and ratings and shop directly though the digital circular across all of their favorite devices. Using discount filters, consumers can browse deals by percentage off and utilizing circular categories, consumers can easily find the products they're looking to buy.

"The launch of the new Shopko digital circular will provide our customers with an exciting, interactive online shopping experience," said Paul Jones, Shopko Chairman, President and CEO.  "More intuitive navigation, improved graphics and the additional functionality combine to create a digital circular that's fun, quick and easy to browse and shop."

"American consumers are amongst the world's highest users of circulars for deal-hunting and retailers continue to rely heavily on circulars to drive in-store traffic. However, a growing issue among merchants is that the high-growth, digital consumers – the 18 to 35-year-olds – increasingly tune out their print circulars," said Wehuns Tan, CEO of Wishabi. "The time has come to provide an eco-friendly, highly efficient and eye-catching way for consumers to view circulars online and from their mobile and tablet devices. Similar to the way that Google revolutionized the digital map, Wishabi's intuitive and engaging experience is reinventing the way that consumers interact with circulars."

About Shopko:

Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates almost 350 stores in 22 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 134 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; and 10 Shopko Hometown locations, a smaller concept store developed to meet the needs of smaller communities.  Shopko is in the process of converting over 170 recently-acquired stores and pharmacies to the Shopko brand.  For more information, visit

About Wishabi

Wishabi is a leading technology company reinventing the digital circular with a next-generation user experience. Inspired by the beauty and ease of print media and the real-time interactivity of personalized digital content, Wishabiʼs mission is to fundamentally improve how people discover, view and share circular content across all devices and through their social networks. The company is based in Toronto, Canada and backed by leading venture capitalists and retail executives. Currently serving over 700 merchant and media partners, Wishabi has reach to over 90 million North Americans. Visit to learn more.