Siano Launches Family of Android Applications for CMMB DTV Targeting Smartphones and Tablets

CMMB player, Kàn, combined with Siano's IC, enables easy, high quality viewing of China Mobile's live DTV broadcasts on Android devices

Oct 18, 2011, 04:00 ET from Siano Mobile Silicon

SHENZHEN, China, October 18, 2011 /PRNewswire/ --

Siano Mobile Silicon (http://www.siano-ms.com), the world's leading supplier of digital mobile TV receiver chips, today announced the launch of Kàn, an advanced DTV player application for the reception of CMMB live TV broadcasts on Android devices.

Based on Siano's proprietary DTV technology, Kàn is the first member in Siano's Android player family that meets both CMCC (China Mobile Communications Corporation) and CBC (China Broadcast Corporation) requirements, targeting the immensely popular Android-based platform. Comprised of customer-ready CMMB middleware and a unique GUI application, Kàn is deployed using Siano's family of single-die (RF tuner and demodulator) CMMB receiver chips. On top of the basic DTV player features, Kàn includes an ESG (Electronic Service Guide) with programming information up to two days in advance, specific program search, program reminder and emergency broadcast support.

"As a leading Android-based platform manufacturer, Siano's Android application, combined with the Siano chip, helps us increase sales by offering mobile DTV on our tablets and other consumer electronics devices," said Baoli Zhao, CEO of Yeamax. "Additionally, integrating this application has been surprisingly smooth and easy requiring very few engineering resources and completed in a very short time. Instead of shopping around for a player and a chip, Siano provides Yeamax with all of our DTV needs, enabling us to quickly bring a top-of-the-line product to market."

"Avnet is pleased to work alongside Siano and Yeamax and explore this fast-growing infotainment market," said Joe Chung, Business Development Director of AEMC (Avnet Electronics Marketing China), a leading global electronics component distributor. "Time to market is the key to succeeding in today's business environment. We will continue to deliver state-of-the art components, such as Siano's Kàn with full customer support that will result in win-win business for all parties."  

"Kàn marks a significant step in Siano's offering to the CMMB market, providing our customers with a comprehensive solution. Our exceptional CMMB receiver performance is now complemented by an application that streamlines the user experience," comments Wei Wang, Siano China's General Manager & VP Business Development for Asia. "We will continue to expand this product line in the future with more applications to meet the needs of China's MDTV multimedia-savvy consumers."

Additional Kàn features include comprehensive subscription management, allowing users to effectively control their own subscriptions to a variety of TV program packages. The application also boasts a favorite channels list, snapshot capturing, tuning and scanning, statistics collection and localization abilities, with language support available in English as well as traditional and simplified Chinese.

About Siano

Siano Mobile Silicon is one of the world's leading providers of cutting-edge digital TV receiver chips enabling mobile and home entertainment. Pioneers of the multi-standard approach, Siano's highly integrated silicon receiver chips enable high-performance, fast time-to-market digital TV solutions for handheld and consumer electronics device makers. Siano offers a wide range of DTV receiver chips for various markets across the globe and works closely with global tier-1 PC, mobile handset, and home entertainment manufacturers, including Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, Garmin and others. Siano provides world-class products and dedicated customer support with offices in the U.S., China (Beijing, Shanghai and Shenzhen), Taiwan, Korea, Brazil, and Argentina. For more information, visit http://www.siano-ms.com.

About Yeamax

Yeamax is an innovation-orientated technology company specializing in the design and development of automotive infotainment hardware and software. With an experienced and creative R&D team, Yeamax focuses on the integration of auto electronics, communications and storage technology to provide customers with a wide range of products and services, including CDs, VCDs, DVDs, and MP3 players, built-in hard drive players, and HDD players for automobiles. For more information, please visit http://www.yeamax.com.


About Avnet

Avnet Electronics Marketing (EM) Asia is part of Phoenix-based Avnet, Inc.
(NYSE: AVT)
, a Fortune 500 company with fiscal 2011 sales exceeding USD26.5 billion. With more than 50 offices in the region, Avnet EM Asia is the leading distributor of semiconductors, interconnect, passive and electromechanical components. The company serves a wide range of customers including OEMs, EMS providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. For more information, visit the website at http://www.avnet.com.

Media Contacts:

Ruder Finn Israel for Siano Mobile Silicon
Matthew Krieger
+972-544-676-950
matthew@ruderfinn.co.il


SOURCE Siano Mobile Silicon