LITTLE FALLS, N.J., May 20 /PRNewswire/ -- Environmentally sustainable
products and manufacturing processes are making big gains in the cleaning
products industry, but there are still substantial opportunities for
companies to garner larger shares, according to researchers at Kline &
Company, a worldwide consulting and research firm.
Green Cleaning: A Significant Element of Environmentally Sustainable
Solutions, a new report in Kline's FlashPoint series, examines the role and
makeup of green cleaning products and the opportunities that exist within
the growing market. Outside influences such as advocacy groups, government
agencies, and industry groups have influenced opinions and change
throughout the value chain, from raw materials suppliers and producers to
retailers and end users.
"Green cleaning is the predominant theme in the industry," says Bruce
Boynick, industry manager for Kline's Industrial & Institutional Cleaners
practice. "Customers are actively evaluating ways to decrease their carbon
footprints, whether they are household consumers or away-from-home users
such as schools, factories, or restaurants and hotels."
Currently, truly green cleaners account for only 2% to 5% of the
products sold in the $17.5 billion U.S. cleaning products market for
household, janitorial, food service, and laundry chemicals. However, many
products with green components have been available for some time, including
concentrates sold with dilution and dispensing systems that require less
energy to ship, zinc-free floor finishes, cold-water laundry detergents,
and right-sized packaging.
Kline's report states that greener companies not only develop greener
products and manufacturing processes, they also display leadership in the
value chain and commitment to environmental sustainability in their
mission, values, and management.
"Environmental leadership is occurring at each level of the marketing
channel -- among manufacturers but also among distributors, retailers,
consumers, and away-from-home end users," says Boynick. "Best-in-class
companies not only market green products and programs, but also have more
sustainable operations and exhibit leadership in the marketing channel,
For more information about Green Cleaning: A Significant Element of
Environmentally Sustainable Solutions, go to
www.klinegroup.com/reports/f0704.asp or contact Bruce Boynick at
773-878-3779 or firstname.lastname@example.org.
Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies find a
clear path to success. The firm has served the management consulting and
market research needs of organizations in the chemicals, materials, energy,
life sciences, and consumer products industries for nearly 50 years. For
more information, visit www.KlineGroup.com.
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