SJF Offers Customers an 'Unfair Advantage'

Apr 02, 2001, 01:00 ET from SJF Material Handling Inc.

    WINSTED, Minn., April 2 /PRNewswire/ -- SJF Material Handling Inc., a
 leading liquidator of material handling equipment, has introduced "The Unfair
 Advantage" program.  This new service provides individuals with an opportunity
 to benefit from the large volume of high quality, barely used equipment that
 is flooding the market as a result of large dot.coms going bust and the
 general trend of businesses shutting down nonessential facilities.
     SJF has a reputation for buying complete facilities and liquidating them
 quickly, but according to the company was beginning to feel overwhelmed by the
 number of companies either closing down operations or just in need of ready
 cash.  "We have the largest inventory of material handling and warehouse
 equipment in the country," said Stafford Sterner, SJF's Vice President of
 Marketing, "but even we don't have room for the volume being created by
 today's economy.  We could get selective and just take part of what is
 available, but our reputation, and often our margin, depends on being able to
 buy the entire lot.  The Unfair Advantage program is designed to take care of
 this problem."
     Customers can sign up for the program through the Unfair Advantage link on
 the company's web site at http://wwww.sjf.com .  Members receive a monthly
 newsletter called "Industry Insider" that alerts them to equipment
 opportunities.  More importantly, they get the new Red Alert service.  Members
 can select the type of equipment they would be interested in.  When that type
 of equipment becomes available, they receive notification via e-mail.
 (Members' lists can be changed or modified, and the service can be cancelled
 at any time.)
     Essentially, the service allows SJF to assemble a buying consortium of
 program members for each deal, thus providing SJF with additional potential
 outlets.  Members can take advantage of greatly reduced pricing on a wide
 range of items, due to the large quantity discounts SJF is able to negotiate
 when buying in this fashion.
     The company does not charge for the service, nor do they take a fee for
 putting the deal together.  "Our profit comes from the lower prices we can
 arrange for the equipment we are interested in ourselves -- just as for the
 other members in the program."
     In mid-March, SJF tested the interest in the program by offering it to
 newsletter subscribers.  "Within three hours, we had 82 members signed up,"
 said Sterner.
     In business for over 20 years, SJF Material Handling Equipment is a
 Winsted, Minnesota-based full service provider of new, used and "renewed"
 material handling equipment.  They also provide complete design, layout,
 engineering, profiling, set up, installation and testing for entire
 facilities.
 
 

SOURCE SJF Material Handling Inc.
    WINSTED, Minn., April 2 /PRNewswire/ -- SJF Material Handling Inc., a
 leading liquidator of material handling equipment, has introduced "The Unfair
 Advantage" program.  This new service provides individuals with an opportunity
 to benefit from the large volume of high quality, barely used equipment that
 is flooding the market as a result of large dot.coms going bust and the
 general trend of businesses shutting down nonessential facilities.
     SJF has a reputation for buying complete facilities and liquidating them
 quickly, but according to the company was beginning to feel overwhelmed by the
 number of companies either closing down operations or just in need of ready
 cash.  "We have the largest inventory of material handling and warehouse
 equipment in the country," said Stafford Sterner, SJF's Vice President of
 Marketing, "but even we don't have room for the volume being created by
 today's economy.  We could get selective and just take part of what is
 available, but our reputation, and often our margin, depends on being able to
 buy the entire lot.  The Unfair Advantage program is designed to take care of
 this problem."
     Customers can sign up for the program through the Unfair Advantage link on
 the company's web site at http://wwww.sjf.com .  Members receive a monthly
 newsletter called "Industry Insider" that alerts them to equipment
 opportunities.  More importantly, they get the new Red Alert service.  Members
 can select the type of equipment they would be interested in.  When that type
 of equipment becomes available, they receive notification via e-mail.
 (Members' lists can be changed or modified, and the service can be cancelled
 at any time.)
     Essentially, the service allows SJF to assemble a buying consortium of
 program members for each deal, thus providing SJF with additional potential
 outlets.  Members can take advantage of greatly reduced pricing on a wide
 range of items, due to the large quantity discounts SJF is able to negotiate
 when buying in this fashion.
     The company does not charge for the service, nor do they take a fee for
 putting the deal together.  "Our profit comes from the lower prices we can
 arrange for the equipment we are interested in ourselves -- just as for the
 other members in the program."
     In mid-March, SJF tested the interest in the program by offering it to
 newsletter subscribers.  "Within three hours, we had 82 members signed up,"
 said Sterner.
     In business for over 20 years, SJF Material Handling Equipment is a
 Winsted, Minnesota-based full service provider of new, used and "renewed"
 material handling equipment.  They also provide complete design, layout,
 engineering, profiling, set up, installation and testing for entire
 facilities.
 
 SOURCE  SJF Material Handling Inc.