Slack Barshinger & Partners Joins Newark Electronics to Launch New Economy Marketing Plan

Leading Catalog Electronics Distributor Selects Chicago B2B Firm

As Agency of Record



Apr 30, 2001, 01:00 ET from Slack Barshinger & Partners

    CHICAGO, April 30 /PRNewswire/ -- Newark Electronics, part of global
 Premier Farnell plc (NYSE:   PFP) and one of North America's largest electronic
 components distributors, today announced that it has chosen Slack Barshinger &
 Partners (SB&P), Chicago's leading B2B integrated marketing communications
 agency, as its agency of record.  SB&P has planned an aggressive
 communications program to promote the 66-year-old, Chicago-based firm's
 position in the new economy.
     "When we began researching agencies to help us position Newark in the new
 economy, we were looking for a firm with a track record of successful
 strategic programs and the ability to communicate with our target audience.
 We are confident Slack Barshinger & Partners will enable us to achieve our own
 marketing goals at an accelerated pace," said Ian Heller, Vice President
 Marketing, Newark Electronics.
     "We are excited to be part of Newark Electronics aggressive marketing
 vision.  We are proud of our successful track record, helping industry leaders
 to position themselves in an ever-changing marketplace," said Gary Slack,
 managing director, SB&P.  "We recognize that marketing is a strategic,
 targeted process, and will give Newark the specialized attention and strategic
 guidance necessary for achieving its vision of leading the electronics
 distribution industry into the 21st century."  SB&P expanded marketing
 communications program for Newark includes print advertising, public relations
 activities, and development of corporate marketing materials.
 
     About Newark Electronics
     Newark Electronics is North America's largest small-order, high -service
 distributor of electronic components stocking over 150,000 electronic parts
 from hundreds of manufacturers.  Newark provides quality components through
 its branch offices, catalog, CD-ROM, and Web site.  Newark Electronics is part
 of Premier Farnell plc, (NYSE:   PFP) a global distributor of electronic and
 industrial components servicing more than 100 countries with over 1.2 million
 customers.  For more information call Newark at 1-800-4-NEWARK
 (1-800-463-9275) or visit its web site at: www.newark.com .
 
     About Slack Barshinger & Partners
     Founded in 1988, SB&P is one of the nation's leading business-to-business
 integrated marketing communications agencies.  SB&P represents clients from a
 wide range of industries including: advanced technology, professional
 services, telecommunications, software, healthcare, and consumer packaged
 goods.  SB&P offers the full spectrum of marketing communications solutions
 customized to meet each client's individual needs.  Services include: database
 marketing, PR, online marketing and web development, trade show support, print
 advertising and collateral development.  SB&P's principal clients include:
 ACNielsen, Nabisco, B2B Works, Jones Lang LaSalle, Newark Electronics,
 OpinionWare, SmartSignal, Inforte, Tetra Pak Inc., Prime Advantage and Dean
 Foods.  For more information, call 312-527-0777 or visit
 www.slackbarshinger.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X61118132
 
 

SOURCE Slack Barshinger & Partners
    CHICAGO, April 30 /PRNewswire/ -- Newark Electronics, part of global
 Premier Farnell plc (NYSE:   PFP) and one of North America's largest electronic
 components distributors, today announced that it has chosen Slack Barshinger &
 Partners (SB&P), Chicago's leading B2B integrated marketing communications
 agency, as its agency of record.  SB&P has planned an aggressive
 communications program to promote the 66-year-old, Chicago-based firm's
 position in the new economy.
     "When we began researching agencies to help us position Newark in the new
 economy, we were looking for a firm with a track record of successful
 strategic programs and the ability to communicate with our target audience.
 We are confident Slack Barshinger & Partners will enable us to achieve our own
 marketing goals at an accelerated pace," said Ian Heller, Vice President
 Marketing, Newark Electronics.
     "We are excited to be part of Newark Electronics aggressive marketing
 vision.  We are proud of our successful track record, helping industry leaders
 to position themselves in an ever-changing marketplace," said Gary Slack,
 managing director, SB&P.  "We recognize that marketing is a strategic,
 targeted process, and will give Newark the specialized attention and strategic
 guidance necessary for achieving its vision of leading the electronics
 distribution industry into the 21st century."  SB&P expanded marketing
 communications program for Newark includes print advertising, public relations
 activities, and development of corporate marketing materials.
 
     About Newark Electronics
     Newark Electronics is North America's largest small-order, high -service
 distributor of electronic components stocking over 150,000 electronic parts
 from hundreds of manufacturers.  Newark provides quality components through
 its branch offices, catalog, CD-ROM, and Web site.  Newark Electronics is part
 of Premier Farnell plc, (NYSE:   PFP) a global distributor of electronic and
 industrial components servicing more than 100 countries with over 1.2 million
 customers.  For more information call Newark at 1-800-4-NEWARK
 (1-800-463-9275) or visit its web site at: www.newark.com .
 
     About Slack Barshinger & Partners
     Founded in 1988, SB&P is one of the nation's leading business-to-business
 integrated marketing communications agencies.  SB&P represents clients from a
 wide range of industries including: advanced technology, professional
 services, telecommunications, software, healthcare, and consumer packaged
 goods.  SB&P offers the full spectrum of marketing communications solutions
 customized to meet each client's individual needs.  Services include: database
 marketing, PR, online marketing and web development, trade show support, print
 advertising and collateral development.  SB&P's principal clients include:
 ACNielsen, Nabisco, B2B Works, Jones Lang LaSalle, Newark Electronics,
 OpinionWare, SmartSignal, Inforte, Tetra Pak Inc., Prime Advantage and Dean
 Foods.  For more information, call 312-527-0777 or visit
 www.slackbarshinger.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X61118132
 
 SOURCE  Slack Barshinger & Partners