SMZ Advertising Creates Unique Commercials for Michigan Lottery

Apr 02, 2001, 01:00 ET from Simons Michelson Zieve Advertising

    TROY, Mich., April 2 /PRNewswire/ -- Advertising for the Michigan Lottery
 is taking an exciting new direction, thanks to the brand new games the Lottery
 is introducing and the creative talents of Troy-based Simons Michelson Zieve
 Advertising (SMZ) who have developed breakthrough commercials to promote these
 games.  Utilizing the latest technology in computer-animation and claymation,
 talking lottery balls and a penguin love story are just some of the unique
 elements created that viewers are now seeing.
     "Michigan Millions, the new online game for the Michigan Lottery, is so
 exciting," said Jim Michelson, president of SMZ, "that we felt we had to have
 new commercials that captured the lively excitement of the new game."
     One spot, "Pick Me,"  brings a bunch of lottery balls to life.  The balls
 are eagerly anticipating being picked.  One of the balls wants to be "the wild
 ball," a key feature of the new game.  Looking remarkably lifelike, the entire
 spot is computer generated.
     In another spot, the excitement builds to the pounding rhythm of Gary
 Glitter's "History of Rock, Part 2" as a lone ball breaks away from the pack
 and finds its way into a huge sports stadium.  The scene dramatizes the theme
 line, "It's a whole new ball game."
     New Instant Lottery games are the ties that bind a pair of penguins in a
 continuing love story promoting the lineup of Michigan Lottery instant
 tickets.  The commercials use claymation to bring human attitudes and values
 to the penguins.  The first spot called "Date" and the second called "Art
 Museum" also began airing statewide in February.
     "With the ongoing introduction of new lottery games, our goal is to make
 sure that the advertising captures the spirit, fun and excitement of playing
 the Lottery," said Michelson.  "Using stylized techniques such as claymation
 and computer-generated animation helps create awareness of the new games and
 gets people eager to play the Lottery."
     Established in 1929, SMZ Advertising provides full-service advertising and
 integrated marketing communications for a variety of national and regional
 accounts.
 
 

SOURCE Simons Michelson Zieve Advertising
    TROY, Mich., April 2 /PRNewswire/ -- Advertising for the Michigan Lottery
 is taking an exciting new direction, thanks to the brand new games the Lottery
 is introducing and the creative talents of Troy-based Simons Michelson Zieve
 Advertising (SMZ) who have developed breakthrough commercials to promote these
 games.  Utilizing the latest technology in computer-animation and claymation,
 talking lottery balls and a penguin love story are just some of the unique
 elements created that viewers are now seeing.
     "Michigan Millions, the new online game for the Michigan Lottery, is so
 exciting," said Jim Michelson, president of SMZ, "that we felt we had to have
 new commercials that captured the lively excitement of the new game."
     One spot, "Pick Me,"  brings a bunch of lottery balls to life.  The balls
 are eagerly anticipating being picked.  One of the balls wants to be "the wild
 ball," a key feature of the new game.  Looking remarkably lifelike, the entire
 spot is computer generated.
     In another spot, the excitement builds to the pounding rhythm of Gary
 Glitter's "History of Rock, Part 2" as a lone ball breaks away from the pack
 and finds its way into a huge sports stadium.  The scene dramatizes the theme
 line, "It's a whole new ball game."
     New Instant Lottery games are the ties that bind a pair of penguins in a
 continuing love story promoting the lineup of Michigan Lottery instant
 tickets.  The commercials use claymation to bring human attitudes and values
 to the penguins.  The first spot called "Date" and the second called "Art
 Museum" also began airing statewide in February.
     "With the ongoing introduction of new lottery games, our goal is to make
 sure that the advertising captures the spirit, fun and excitement of playing
 the Lottery," said Michelson.  "Using stylized techniques such as claymation
 and computer-generated animation helps create awareness of the new games and
 gets people eager to play the Lottery."
     Established in 1929, SMZ Advertising provides full-service advertising and
 integrated marketing communications for a variety of national and regional
 accounts.
 
 SOURCE  Simons Michelson Zieve Advertising