Social Media Measurement Is Topic of IABC Detroit Aug. 19 Brown Bag Web Seminar

Jul 24, 2009, 12:08 ET from IABC Detroit

DETROIT, July 24 /PRNewswire/ -- "You CAN Measure Social Media: True Tales from the Social Media Measurement Trenches" is the topic of a Web Seminar from noon to 1:30 p.m. on Wednesday, Aug. 19, in Royal Oak. Host is the Detroit chapter of the International Association of Business Communications (IABC Detroit).

Attendees will learn to:

  • Apply old rules to the new world of social media metrics.
  • Employ lessons learned in the challenge of data collection and the importance of consistency in coding and definitions.
  • Establish standards across channels from Flickr and You Tube to Facebook and Fark.
  • Adopt newly created benchmarks that anyone can use.
  • Put data to work and continuously improve programs.
  • Integrate social media with traditional media measurement programs

Presenter is Katie Delahaye Paine, founder and CEO of KDPaine & Partners LLC. Named a PR Week 2008 Power Player for her advocacy of public relations measurement, Paine is the publisher of KDPaine's Measurement Blog and The Measurement Standard newsletter. For more detail about Paine, visit "Web Seminars" on the Education page at

IABC's online education format is an interactive telephone seminar with visuals on the Internet. IABC Detroit is hosting the Web Seminar as a "brown bag" event in the auditorium of Beaumont Hospital's Royal Oak Administration Building. Admission is $5 for IABC members and $8 for nonmembers. Check-in begins at 11:30 a.m. Attendees may bring their lunch or purchase it from a variety of dining options in Beaumont's South Tower. Register via Pay Pal at -- a PayPal account is not needed to use PayPal. Any questions, contact Nancy Skidmore at or 248-546-5490.

Free public parking is available in Beaumont's South Parking Deck, southeast of the Administration Building.

IABC Detroit is one of the largest chapters within the International Association of Business Communicators (IABC). IABC is a global network of more than 15,000 communications professionals and the only multidisciplinary professional association dedicated to both internal and external communications. For more information about IABC Detroit, visit