SoftCoin and SunCom Announce Success of Web Program to Promote SunCom's Service on Nokia Phones Promotion

Apr 30, 2001, 01:00 ET from SoftCoin, Inc.

    SAN FRANCISCO, April 30 /PRNewswire/ -- SoftCoin, Inc., the only web-based
 Promotion Service Provider (PSP) equipping Fortune 500 brands with technology
 to power branded, web enabled promotions, announced today the successful
 completion of the SunCom "Slam Dunk Deal" SoftCoin-powered promotion.
     The Slam Dunk Deal was designed to drive activations for SunCom, a member
 of the AT&T Wireless Services Inc. network of affiliates during the March
 college basketball playoffs.  Specifically, consumers who activated any SunCom
 rate plan and purchased a Nokia 5165 received a $50 Internet cash card,
 powered by SoftCoin, good at web retailer Online Sports, and a free college
 faceplate.
     SunCom uses SoftCoin's PSP to provide a platform for is customers to
 activate and redeem their reward, facilitate fulfillment, interact with the
 brand, and provide valuable information to create the base for a long term
 communication channel with their consumers.  In addition, the brand used
 SoftCoin's PSP reporting tools to monitor the program and evaluate its
 effectiveness.  The Integer Group, an Omnicom agency, coordinated the
 promotion and managed the creative, communication and media efforts for the
 program.
     SoftCoin developed its PSP system to allow brands to achieve tactical,
 volume-driven and consumer relationship marketing objectives, simply and
 cost-effectively, utilizing the Internet.  The PSP system contains a suite of
 web-based promotion technologies that SoftCoin designed to uniquely address
 these marketing objectives, all with the consistent goal of increasing volume
 and expanding the online presence of brands like SunCom and Nokia.  SoftCoin's
 modular plug-and-play platform allows companies the flexibility and
 expandability to execute their promotional programs using any of the powerful
 interactive web elements in the PSP suite.
     Brett Van Fossen, senior account executive for The Integer Group in
 Dallas, said, "The Integer Group is committed to deliver fully integrated
 promotional programs in order to meet our clients' needs.  SoftCoin's PSP
 technology allowed us to do just that for Nokia and AT&T SunCom.  Integer's
 creative direction and communication support, coupled with SoftCoin's
 technology and Internet retailer relationships helped to make this promotion a
 tremendous success."
     Internet retailer Online Sports served as the online fulfillment partner
 for the program.  "We used SoftCoin's PSP platform to partner with Nokia and
 AT&T affiliate SunCom to expand our offline marketing reach and attract a
 customer group that is in line with our target demographic," said Mike Farkas,
 director of business development at Online Sports.  He added, "We plan to
 continue using SoftCoin technology to expand our brand presence in the offline
 world."
     According to Allison Landis, vice president of business development for
 SoftCoin, "SoftCoin's platform allows AT&T SunCom to strengthen its
 relationship with Nokia by incorporating them as an active part of all aspects
 of the program."
     SoftCoin has established relationships with major brands at a variety of
 Fortune 500 companies, including Compaq Computer, Nokia, Dole Food Company,
 Frito-Lay Corporation, Nestle SA, McDonald's Corporation and Eastman Kodak
 Company among others, as well as more than 75 online retailers.
 
     About SoftCoin, Inc.
     SoftCoin is the first Promotion Service Provider (PSP), delivering
 technology to enable brands to drive revenue by integrating the Internet into
 their marketing mixes and producing self-branded online programs.  SoftCoin's
 unsurpassed modular technology platform is highly flexible and scalable,
 allowing SoftCoin to support unique web-based promotions appropriate for each
 brand.  With an elite client base that includes Fortune 500 companies
 and leading online retailers, SoftCoin powers a full spectrum of
 business-to-business e-commerce marketing programs-from tactical and loyalty
 promotions to database technology.  Headquartered in San Francisco, SoftCoin
 is a venture-backed, privately held company.  Additional information about the
 company is available on SoftCoin's website, located at www.softcoin.com.
 
     About The Integer Group
     Founded in 1993, The Integer Group is a leading U.S. agency network
 comprising seven full-service agencies and 16 field offices.  The network
 supports 875 advertising and marketing professionals and has collective annual
 billings at approximately $590 million.  Leading clients include Nokia,
 Cingular, 7-Eleven, Maytag, Pella Windows & Doors, NAPA Auto Parts, Coors,
 McDonald's, Procter & Gamble, Pearle Vision, Kay Jewelers and Cinnabon.
 Advertising Age magazine ranks The Integer Group among the top 10 sales
 promotion agencies, among the top 20 marketing services agencies and among the
 top 100 branded shops in the United States.  The Integer Group is part of
 Omnicom Group, (NYSE:   OMC).  Omnicom is a leading global marketing and
 corporate communications company.   Omnicom's branded networks and numerous
 specialty firms provide advertising, strategic media planning and buying,
 direct and promotional marketing, public relations and other specialty
 communications services to over 5,000 clients in more than 100 countries.
 Additional information about the company is available on Integer's website,
 located at www.integer.com.
 
     About Online Sports
     Online Sports is one of the oldest and largest retailers of Sports
 Products on the Internet.  Since 1995 Online Sports has been a category
 leader, offering over 50,000 different sports and recreational products.
 Online Sports offers shoppers an extensive selection of hard to find products
 in a convenient, secure shopping environment.  Online shoppers can shop by
 sport, item name, team, player, or keyword search.  Headquartered in
 Escondido, California, Online Sports is a privately held company.  Additional
 information about the company is available at Online Sports' website, located
 at www.onlinesports.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X68982928
 
 

SOURCE SoftCoin, Inc.
    SAN FRANCISCO, April 30 /PRNewswire/ -- SoftCoin, Inc., the only web-based
 Promotion Service Provider (PSP) equipping Fortune 500 brands with technology
 to power branded, web enabled promotions, announced today the successful
 completion of the SunCom "Slam Dunk Deal" SoftCoin-powered promotion.
     The Slam Dunk Deal was designed to drive activations for SunCom, a member
 of the AT&T Wireless Services Inc. network of affiliates during the March
 college basketball playoffs.  Specifically, consumers who activated any SunCom
 rate plan and purchased a Nokia 5165 received a $50 Internet cash card,
 powered by SoftCoin, good at web retailer Online Sports, and a free college
 faceplate.
     SunCom uses SoftCoin's PSP to provide a platform for is customers to
 activate and redeem their reward, facilitate fulfillment, interact with the
 brand, and provide valuable information to create the base for a long term
 communication channel with their consumers.  In addition, the brand used
 SoftCoin's PSP reporting tools to monitor the program and evaluate its
 effectiveness.  The Integer Group, an Omnicom agency, coordinated the
 promotion and managed the creative, communication and media efforts for the
 program.
     SoftCoin developed its PSP system to allow brands to achieve tactical,
 volume-driven and consumer relationship marketing objectives, simply and
 cost-effectively, utilizing the Internet.  The PSP system contains a suite of
 web-based promotion technologies that SoftCoin designed to uniquely address
 these marketing objectives, all with the consistent goal of increasing volume
 and expanding the online presence of brands like SunCom and Nokia.  SoftCoin's
 modular plug-and-play platform allows companies the flexibility and
 expandability to execute their promotional programs using any of the powerful
 interactive web elements in the PSP suite.
     Brett Van Fossen, senior account executive for The Integer Group in
 Dallas, said, "The Integer Group is committed to deliver fully integrated
 promotional programs in order to meet our clients' needs.  SoftCoin's PSP
 technology allowed us to do just that for Nokia and AT&T SunCom.  Integer's
 creative direction and communication support, coupled with SoftCoin's
 technology and Internet retailer relationships helped to make this promotion a
 tremendous success."
     Internet retailer Online Sports served as the online fulfillment partner
 for the program.  "We used SoftCoin's PSP platform to partner with Nokia and
 AT&T affiliate SunCom to expand our offline marketing reach and attract a
 customer group that is in line with our target demographic," said Mike Farkas,
 director of business development at Online Sports.  He added, "We plan to
 continue using SoftCoin technology to expand our brand presence in the offline
 world."
     According to Allison Landis, vice president of business development for
 SoftCoin, "SoftCoin's platform allows AT&T SunCom to strengthen its
 relationship with Nokia by incorporating them as an active part of all aspects
 of the program."
     SoftCoin has established relationships with major brands at a variety of
 Fortune 500 companies, including Compaq Computer, Nokia, Dole Food Company,
 Frito-Lay Corporation, Nestle SA, McDonald's Corporation and Eastman Kodak
 Company among others, as well as more than 75 online retailers.
 
     About SoftCoin, Inc.
     SoftCoin is the first Promotion Service Provider (PSP), delivering
 technology to enable brands to drive revenue by integrating the Internet into
 their marketing mixes and producing self-branded online programs.  SoftCoin's
 unsurpassed modular technology platform is highly flexible and scalable,
 allowing SoftCoin to support unique web-based promotions appropriate for each
 brand.  With an elite client base that includes Fortune 500 companies
 and leading online retailers, SoftCoin powers a full spectrum of
 business-to-business e-commerce marketing programs-from tactical and loyalty
 promotions to database technology.  Headquartered in San Francisco, SoftCoin
 is a venture-backed, privately held company.  Additional information about the
 company is available on SoftCoin's website, located at www.softcoin.com.
 
     About The Integer Group
     Founded in 1993, The Integer Group is a leading U.S. agency network
 comprising seven full-service agencies and 16 field offices.  The network
 supports 875 advertising and marketing professionals and has collective annual
 billings at approximately $590 million.  Leading clients include Nokia,
 Cingular, 7-Eleven, Maytag, Pella Windows & Doors, NAPA Auto Parts, Coors,
 McDonald's, Procter & Gamble, Pearle Vision, Kay Jewelers and Cinnabon.
 Advertising Age magazine ranks The Integer Group among the top 10 sales
 promotion agencies, among the top 20 marketing services agencies and among the
 top 100 branded shops in the United States.  The Integer Group is part of
 Omnicom Group, (NYSE:   OMC).  Omnicom is a leading global marketing and
 corporate communications company.   Omnicom's branded networks and numerous
 specialty firms provide advertising, strategic media planning and buying,
 direct and promotional marketing, public relations and other specialty
 communications services to over 5,000 clients in more than 100 countries.
 Additional information about the company is available on Integer's website,
 located at www.integer.com.
 
     About Online Sports
     Online Sports is one of the oldest and largest retailers of Sports
 Products on the Internet.  Since 1995 Online Sports has been a category
 leader, offering over 50,000 different sports and recreational products.
 Online Sports offers shoppers an extensive selection of hard to find products
 in a convenient, secure shopping environment.  Online shoppers can shop by
 sport, item name, team, player, or keyword search.  Headquartered in
 Escondido, California, Online Sports is a privately held company.  Additional
 information about the company is available at Online Sports' website, located
 at www.onlinesports.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X68982928
 
 SOURCE  SoftCoin, Inc.