Sony Provides Integration for First Ever Television Program Research Center in Las Vegas

City's Broad Demographics Provide Diverse Research Information to CBS



Apr 22, 2001, 01:00 ET from Sony Electronics Inc.

    LAS VEGAS, April 22 /PRNewswire Interactive News Release/ --
 (NAB Booth #L11600) -- Sony Electronics Inc. is providing systems integration
 for the first television program research center open to the public in the
 U.S.  The new research center will help CBS Television and its partners obtain
 broad based market research information for its programming and research
 departments.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOGO)
 
     Located in the MGM Grand Hotel in Las Vegas, the CBS Television Program
 Test Center is now open to the public.  Visitors are asked to provide basic
 market research information about themselves such as age, geographic location,
 sex, and viewing habits.
     "In today's competitive television marketplace, having access to the most
 comprehensive immediate viewer information is critical in program
 development," said David Poltrack, executive vice president of research and
 planning for CBS Television.  "Having chosen Las Vegas for its large tourist
 base and broad demographics, CBS felt Sony was the ideal partner to execute
 the design for the nation's premier television research facility in the
 nation."
     "The joint project with CBS clearly proves Sony's ability to provide
 unique solutions for diversified customer applications," said Edward Grebow,
 deputy president of Sony Electronics and president of its Broadcast and
 Professional Company.  "Sony Systems Solutions Division with its renowned
 engineers, coupled with our advanced technology, helped make this project a
 reality."
     The test subjects screen current or potential new programming and provide
 feedback.  After screening the program, the subjects answer a series of
 questions on what they viewed through a touch screen, entering data into a
 centralized database.
     Additionally, the facility allows visitors to watch their favorite CBS
 programs and purchase a variety of CBS related merchandise.
     "CBS can now quickly test programs on a year-round basis," Poltrack added.
 "With this new facility, we are establishing a valuable dialogue with our
 audience, one which adds significant enjoyment of the entertainment product
 and services provided to them by CBS."
 
     Sony Electronics' Broadcast and Professional Company (BPC) provides
 advanced products and systems for a variety of professional and broadcast
 markets, including production, corporate, industrial, government, security,
 medical and education.  Sony offers a variety of digital products and systems
 designed to facilitate the transition to digital technologies and the emerging
 broadband network era.  Sony products, systems and services include those for
 broadcast acquisition, production, storage, data management, system
 integration, digital imaging, digital printing, large and small venue display,
 and projection needs.  Sony Electronics recorded annual sales approaching
 $14 billion in the fiscal year that ended March 31, 2001.
 
     Note:  For press releases and digital images, please visit
 www.sony.com/news and www.sony.com/professional for customer product
 information.  More information regarding the nearest Sony authorized dealer or
 service location is available by calling 1-800-686-SONY.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X61187594
 
 

SOURCE Sony Electronics Inc.
    LAS VEGAS, April 22 /PRNewswire Interactive News Release/ --
 (NAB Booth #L11600) -- Sony Electronics Inc. is providing systems integration
 for the first television program research center open to the public in the
 U.S.  The new research center will help CBS Television and its partners obtain
 broad based market research information for its programming and research
 departments.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOGO)
 
     Located in the MGM Grand Hotel in Las Vegas, the CBS Television Program
 Test Center is now open to the public.  Visitors are asked to provide basic
 market research information about themselves such as age, geographic location,
 sex, and viewing habits.
     "In today's competitive television marketplace, having access to the most
 comprehensive immediate viewer information is critical in program
 development," said David Poltrack, executive vice president of research and
 planning for CBS Television.  "Having chosen Las Vegas for its large tourist
 base and broad demographics, CBS felt Sony was the ideal partner to execute
 the design for the nation's premier television research facility in the
 nation."
     "The joint project with CBS clearly proves Sony's ability to provide
 unique solutions for diversified customer applications," said Edward Grebow,
 deputy president of Sony Electronics and president of its Broadcast and
 Professional Company.  "Sony Systems Solutions Division with its renowned
 engineers, coupled with our advanced technology, helped make this project a
 reality."
     The test subjects screen current or potential new programming and provide
 feedback.  After screening the program, the subjects answer a series of
 questions on what they viewed through a touch screen, entering data into a
 centralized database.
     Additionally, the facility allows visitors to watch their favorite CBS
 programs and purchase a variety of CBS related merchandise.
     "CBS can now quickly test programs on a year-round basis," Poltrack added.
 "With this new facility, we are establishing a valuable dialogue with our
 audience, one which adds significant enjoyment of the entertainment product
 and services provided to them by CBS."
 
     Sony Electronics' Broadcast and Professional Company (BPC) provides
 advanced products and systems for a variety of professional and broadcast
 markets, including production, corporate, industrial, government, security,
 medical and education.  Sony offers a variety of digital products and systems
 designed to facilitate the transition to digital technologies and the emerging
 broadband network era.  Sony products, systems and services include those for
 broadcast acquisition, production, storage, data management, system
 integration, digital imaging, digital printing, large and small venue display,
 and projection needs.  Sony Electronics recorded annual sales approaching
 $14 billion in the fiscal year that ended March 31, 2001.
 
     Note:  For press releases and digital images, please visit
 www.sony.com/news and www.sony.com/professional for customer product
 information.  More information regarding the nearest Sony authorized dealer or
 service location is available by calling 1-800-686-SONY.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X61187594
 
 SOURCE  Sony Electronics Inc.