Sony Supports NBC Olympics With Sale of Professional Media For Coverage of 2002 Winter Games in Salt Lake City

Major Supplier of Digital Betacam and MPEG IMX Video Tape



Apr 22, 2001, 01:00 ET from Sony Electronics Inc.

    LAS VEGAS, April 22 /PRNewswire Interactive News Release/ --
 (NAB Booth #L11600) -- Sony Electronics' Core Technology Solutions Company has
 entered into an agreement in principal to provide NBC Olympics with videotape
 for use in NBC's broadcasts of the 2002 Winter Games in Salt Lake City, Utah.
 The sale approaches $1 million in value.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOGO)
 
     "This sale reinforces Sony's already strong relationship with NBC by
 meeting the evolving needs of NBC's increasingly digital programming
 requirements," said Tom Crozier, national strategic business manager at Sony
 Electronics' Core Technology Solutions Company.  "Sony is proud to be NBC's
 supplier of both hardware and media that will constitute thousands of hours of
 digital acquisition and hundreds of hours of programming."
     "Sony is a brand name that we can continually depend on to deliver the
 performance we require," said Ken Fuller, director of transmission and
 broadcast operations for NBC Olympics.  "This is particularly true with
 formats, like Digital Betacam(R) and MPEG IMX(TM), that are used by NBC to
 acquire such critical content as the 2002 Winter Games."  Sony previously
 provided NBC with Digital Betacam videotape for NBC's broadcasts of the
 2000 Summer Games in Sydney, Australia.
 
     Sony Electronics' Core Technology Solutions Company markets component
 products, storage solutions and media products through OEM, commercial and
 industrial distributors, retailers and resellers.  Sony Electronics recorded
 annual sales approaching $14 billion in the fiscal year that ended March 31,
 2001.
 
     Note:  For press releases and digital images, please visit
 www.sony.com/news for customer product information.  More information
 regarding the nearest Sony authorized dealer or service location is available
 by calling 1-800-686-SONY.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X44071105
 
 

SOURCE Sony Electronics Inc.
    LAS VEGAS, April 22 /PRNewswire Interactive News Release/ --
 (NAB Booth #L11600) -- Sony Electronics' Core Technology Solutions Company has
 entered into an agreement in principal to provide NBC Olympics with videotape
 for use in NBC's broadcasts of the 2002 Winter Games in Salt Lake City, Utah.
 The sale approaches $1 million in value.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOGO)
 
     "This sale reinforces Sony's already strong relationship with NBC by
 meeting the evolving needs of NBC's increasingly digital programming
 requirements," said Tom Crozier, national strategic business manager at Sony
 Electronics' Core Technology Solutions Company.  "Sony is proud to be NBC's
 supplier of both hardware and media that will constitute thousands of hours of
 digital acquisition and hundreds of hours of programming."
     "Sony is a brand name that we can continually depend on to deliver the
 performance we require," said Ken Fuller, director of transmission and
 broadcast operations for NBC Olympics.  "This is particularly true with
 formats, like Digital Betacam(R) and MPEG IMX(TM), that are used by NBC to
 acquire such critical content as the 2002 Winter Games."  Sony previously
 provided NBC with Digital Betacam videotape for NBC's broadcasts of the
 2000 Summer Games in Sydney, Australia.
 
     Sony Electronics' Core Technology Solutions Company markets component
 products, storage solutions and media products through OEM, commercial and
 industrial distributors, retailers and resellers.  Sony Electronics recorded
 annual sales approaching $14 billion in the fiscal year that ended March 31,
 2001.
 
     Note:  For press releases and digital images, please visit
 www.sony.com/news for customer product information.  More information
 regarding the nearest Sony authorized dealer or service location is available
 by calling 1-800-686-SONY.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X44071105
 
 SOURCE  Sony Electronics Inc.