Sony's DVCAM Format Surpasses 200,000 Worldwide Mark in Unit Sales

Fastest Adoption Rate of Any Tape Format in Sony History



Apr 22, 2001, 01:00 ET from Sony Electronics Inc.

    LAS VEGAS, April 22 /PRNewswire Interactive News Release/ --
 (NAB Booth #L11600) -- Sony Corporation announced today that global sales of
 its 1/4-inch digital VTR format, DVCAM(R), launched in September 1996, have
 exceeded 200,000 units worldwide -- the fastest adoption of any professional
 videotape format in the history of the broadcast company.
     (Photo:  NewsCom: http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOG)
 
     "The rapid adoption of the DVCAM format for multi-role use -- from ENG to
 event videography to streaming video over the Internet -- has been a complete
 thrill to us," said John Scarcella, senior vice president of Sony Electronics'
 Broadcast and Professional Company.  "The DVCAM format offers superb cost
 performance and special features including high picture quality, i.LINK(R)
 interface and replay compatibility -- all contributing functions to the
 format's growing popularity."
     In 2000, Sony introduced the small, light-weight, low-cost DSR-PD150 DVCAM
 camcorder and the low-cost, shoulder-portable DSR-250 camcorder accommodated
 by the portable DSR-50 VTR and the compact DSR-11 VTR, which is well suited
 for non-linear applications.  These new products will further enrich the DVCAM
 product line-up.
     In August 2000, Sony introduced the Master Series, including three DVCAM
 VTR editing machines -- the DSR-1800, the DSR-1600 and the DSR-1500 -- which
 all inherited the excellent performance features of the DSR-2000 VTR.  These
 machines incorporated the necessary standard news editing functions and play
 back compatibility with all DV (25Mbps) recording tapes, along with the
 DSR-500WS DVCAM camcorder with its high sensitivity and endurance.
     As a result of these introductions, it has been possible to further expand
 sales from broadcast quality news production and documentary image capture.
 The BBC in the United Kingdom, Canal Plus in France and Portugal's National
 Broadcast Company (RTP) have all adopted the DVCAM format for news gathering.
     Some of today's leading U.S. cable networks and television stations are
 also using DVCAM format equipment for ENG, including Time Warner Cable, Oxygen
 Media and Fisher Broadcasting.  Recently a wide variety of new low-end users,
 such as event photographers and film production companies seeking low cost,
 easy to use equipment, have also started to use the DVCAM format.
 
     Sony Electronics' Broadcast and Professional Company (BPC) provides
 advanced products and systems for a variety of professional and broadcast
 markets, including production, corporate, industrial, government, security,
 medical and education.  Sony offers a variety of digital products and systems
 designed to facilitate the transition to digital technologies and the emerging
 broadband network era.  Sony products, systems and services include those for
 broadcast acquisition, production, storage, data management, system
 integration, digital imaging, digital printing, large and small venue display,
 and projection needs.  Sony Electronics recorded annual sales approaching
 $14 billion in the fiscal year that ended March 31, 2001.
 
     Note:  For press releases and digital images, please visit
 www.sony.com/news and www.sony.com/professional for customer product
 information.  More information regarding the nearest Sony authorized dealer or
 service location is available by calling 1-800-686-SONY.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X56855695
 
 

SOURCE Sony Electronics Inc.
    LAS VEGAS, April 22 /PRNewswire Interactive News Release/ --
 (NAB Booth #L11600) -- Sony Corporation announced today that global sales of
 its 1/4-inch digital VTR format, DVCAM(R), launched in September 1996, have
 exceeded 200,000 units worldwide -- the fastest adoption of any professional
 videotape format in the history of the broadcast company.
     (Photo:  NewsCom: http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOG)
 
     "The rapid adoption of the DVCAM format for multi-role use -- from ENG to
 event videography to streaming video over the Internet -- has been a complete
 thrill to us," said John Scarcella, senior vice president of Sony Electronics'
 Broadcast and Professional Company.  "The DVCAM format offers superb cost
 performance and special features including high picture quality, i.LINK(R)
 interface and replay compatibility -- all contributing functions to the
 format's growing popularity."
     In 2000, Sony introduced the small, light-weight, low-cost DSR-PD150 DVCAM
 camcorder and the low-cost, shoulder-portable DSR-250 camcorder accommodated
 by the portable DSR-50 VTR and the compact DSR-11 VTR, which is well suited
 for non-linear applications.  These new products will further enrich the DVCAM
 product line-up.
     In August 2000, Sony introduced the Master Series, including three DVCAM
 VTR editing machines -- the DSR-1800, the DSR-1600 and the DSR-1500 -- which
 all inherited the excellent performance features of the DSR-2000 VTR.  These
 machines incorporated the necessary standard news editing functions and play
 back compatibility with all DV (25Mbps) recording tapes, along with the
 DSR-500WS DVCAM camcorder with its high sensitivity and endurance.
     As a result of these introductions, it has been possible to further expand
 sales from broadcast quality news production and documentary image capture.
 The BBC in the United Kingdom, Canal Plus in France and Portugal's National
 Broadcast Company (RTP) have all adopted the DVCAM format for news gathering.
     Some of today's leading U.S. cable networks and television stations are
 also using DVCAM format equipment for ENG, including Time Warner Cable, Oxygen
 Media and Fisher Broadcasting.  Recently a wide variety of new low-end users,
 such as event photographers and film production companies seeking low cost,
 easy to use equipment, have also started to use the DVCAM format.
 
     Sony Electronics' Broadcast and Professional Company (BPC) provides
 advanced products and systems for a variety of professional and broadcast
 markets, including production, corporate, industrial, government, security,
 medical and education.  Sony offers a variety of digital products and systems
 designed to facilitate the transition to digital technologies and the emerging
 broadband network era.  Sony products, systems and services include those for
 broadcast acquisition, production, storage, data management, system
 integration, digital imaging, digital printing, large and small venue display,
 and projection needs.  Sony Electronics recorded annual sales approaching
 $14 billion in the fiscal year that ended March 31, 2001.
 
     Note:  For press releases and digital images, please visit
 www.sony.com/news and www.sony.com/professional for customer product
 information.  More information regarding the nearest Sony authorized dealer or
 service location is available by calling 1-800-686-SONY.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X56855695
 
 SOURCE  Sony Electronics Inc.