South Florida Cake Boutique Featured on CNBC's 'The Oprah Effect'

May 26, 2009, 08:41 ET from We Take The Cake

FORT LAUDERDALE, Fla., May 25 /PRNewswire/ -- On Thursday, May 28th at 9PM ET & 10PM PT, We Take The Cake will be one of the businesses featured on the CNBC special titled "The Oprah Effect." Carl Quintanilla explores the secrets of getting on Oprah, the impact on businesses of being featured by Oprah and how this so-called Oprah Effect transforms brands into big business.

We Take The Cake, a boutique bakery located in Ft. Lauderdale Florida, was fortunate enough to have had its Gourmet Key Lime bundt cake selected as one of "Oprah's Favorite Things" in 2004. The impact of having had a product or business featured on Oprah has since become known as "The Oprah Effect." "People are fascinated by 'The Oprah Effect,'" said Lori Karmel, We Take The Cake's owner. "Nobody can put a company on the map the way Oprah Winfrey can."

Lori Karmel purchased We Take The Cake, a sleepy cake business, in 2002. Karmel knew the business because she had bought her son's birthday cake there. The business struggled after 9/11 and made its first modest profit of $19 in June of 2004. Then came "the call" from The Oprah Winfrey Show. The bakery's gourmet Key Lime Bundt Cake with key lime cream cheese frosting was being considered by Oprah as one of her Favorite Things. When the cake made the final cut for the show, "It was like winning the lottery," said Karmel. Karmel had no idea what would happen when the "Oprah's Favorite Things Show" aired. The impact was immediate and within hours We Take The Cake's website was overwhelmed.

Almost 5 years later, We Take The Cake is still thriving. Its gourmet cakes have been featured on The Food Network's "Challenge," "Unwrapped" and "Road Tasted." This past December, In Style Magazine selected We Take The Cake's Prize-Winning Chocolate Layer Cake as one of "the best mail order cakes." Now their beautifully decorated cupcakes are available for national shipping too.

We Take The Cakes' gourmet items can be found on-line at, at all Florida Whole Foods Markets, at, and Field of Flowers stores. We Take The Cake will also soon begin testing a new "cupcake and ice cream" creation at ten Kilwin's confectionery shoppes.

    We Take The Cake
    1021 N. Federal Highway
    Fort Lauderdale, Florida

SOURCE We Take The Cake