Southern Company's Franklin Draws on Deep Bench for Executive Team

Apr 27, 2001, 01:00 ET from Southern Company

    ATLANTA, April 27 /PRNewswire/ -- Southern Company (NYSE:   SO) Chairman,
 President and Chief Executive Officer Allen Franklin announced several
 management changes to expedite implementation of the company's new business
 strategy.
     "These appointments are important initial steps that will help ensure we
 have both a strong management team and a more effective structure in place as
 we move forward," Franklin said.  The appointments, approved by the board of
 directors, are effective May 1.
 
     -- Dwight Evans, 52, president and CEO of Mississippi Power, has been
        named executive vice president of Southern Company and president,
        Southern Company External Affairs Group.
 
     -- Leonard Haynes, 50, senior vice president of marketing at Georgia
        Power, has been named executive vice president and chief marketing
        officer of Southern Company.
 
     -- Ed Holland, 48, president and CEO of Savannah Electric, has been named
        executive vice president and general counsel of Southern Company.
        Steve Wakefield will be named senior vice president and senior counsel,
        focusing on critical legal issues like environmental strategy and
        energy policy.
 
     -- Gale Klappa, 50, has been named executive vice president of Southern
        Company and will also retain his position as chief financial officer
        and treasurer.  He will continue to be responsible for corporate
        strategy.
 
     At Southern Company's subsidiaries and business units:
 
     -- Paul Bowers, 44, Southern Company's senior vice president and chief
        marketing officer, has been named president of Southern Company
        Generation and Energy Marketing, which manages and generates
        electricity for Southern Company's operating companies and markets
        electricity in the competitive wholesale supply business across the
        Southeast.  He is also president and CEO of Southern Power.  Southern
        Power owns, builds and operates new power generating stations in the
        Southeast.
 
     -- Mike Garrett, 51, executive vice president of Alabama Power, has been
        named president and CEO of Mississippi Power.
 
     -- Anthony James, 50, senior production officer for Savannah Electric, has
        been named president and CEO of Savannah Electric.
 
     -- Charles McCrary, 49, president of Southern Company Generation and
        Southern Power, has been named president and chief operating officer of
        Alabama Power.  Elmer Harris will continue in his position as chairman
        and chief executive officer at Alabama Power.
 
     "These individuals have the leadership qualities that I believe will
 produce positive results for our company," Franklin said.  "My expectations
 for our business leaders are well-defined and management accountabilities are
 clear.  With these people in place, I feel confident our business results will
 be excellent."
     Since the spinoff of Mirant, Southern Company has turned its focus to the
 "super Southeast" where it plans to create new value for stockholders,
 customers and employees by developing and growing the regulated side of the
 business, the competitive generation side of the business and new retail
 products and services.
 
     Over the next five years, the company plans to:
 
     -- Maintain its industry leadership in customer service and satisfaction.
 
     -- Achieve top-quartile returns with earnings-per-share growth of at least
        5 percent a year.
 
     -- Double the wholesale generation business over the next five years.
 
     -- Earn at least $50 million from energy-related products and services.
 
     Southern Company (NYSE:   SO) is a super-regional energy company with more
 than 32,000 megawatts of electric generating capacity in the Southeast.  It is
 one of the largest producers of electricity in the United States.  Southern
 Company is the parent firm of Alabama Power, Georgia Power, Gulf Power,
 Mississippi Power, Savannah Electric, Southern Nuclear, Southern Company
 Energy Solutions, Southern LINC and Southern Telecom.  Southern Company also
 owns a growing competitive generation business in the Southeast.  Southern
 Company brands are synonymous with excellent customer service, high
 reliability and retail electric prices that are 15 percent below the national
 average. With more than 500,000 shareholders, Southern Company common stock is
 one of the most widely held stocks in the United States.
 
     Forward-looking Statements Note:  Certain information contained in this
 release is forward-looking information based on current expectations and plans
 that involve risks and uncertainties.  Forward-looking information includes,
 among other things, statements concerning industry leadership in customer
 service and satisfaction, top-quartile returns and earnings per share growth,
 the growth of the wholesale generation business and the earnings goals for new
 products and services.  Southern Company cautions that there are certain
 factors that can cause actual results to differ materially from the
 forward-looking information that has been provided.  The reader is cautioned
 not to put undue reliance on this forward-looking information, which is not a
 guarantee of future performance and is subject to a number of uncertainties
 and other factors, many of which are outside the control of Southern Company;
 accordingly, there can be no assurance that such indicated results will be
 realized.  The following factors, in addition to those discussed in Southern
 Company's Annual Report on Form 10-K for the year ended December 31, 2000, and
 subsequent securities filings, could cause results to differ materially from
 management expectations as suggested by such forward-looking information:  the
 impact of recent and future federal and state regulatory change, including
 legislative and regulatory initiatives regarding deregulation and
 restructuring of the electric utility industry and also changes in
 environmental and other laws and regulations to which Southern Company and its
 subsidiaries are subject, as well as changes in application of existing laws
 and regulations; current and future litigation, including the EPA civil action
 against certain subsidiaries of Southern Company and the diversity litigation
 against certain subsidiaries of Southern Company; the effects, extent and
 timing of additional competition in the markets in which Southern Company's
 subsidiaries operate; the impact of fluctuations in commodity prices, interest
 rates and customer demand; state and federal rate regulation in the United
 States; the performance of projects undertaken by the non-traditional business
 and the success of efforts to invest in and develop new opportunities;
 internal restructuring or other restructuring options that may be pursued;
 potential business strategies, including acquisitions or dispositions of
 assets or businesses, which cannot be assured to be completed or beneficial to
 Southern Company or its subsidiaries; the effects of, and changes in, economic
 conditions in the areas in which Southern Company's subsidiaries operate;
 financial market conditions and the results of financing efforts; the timing
 and acceptance of Southern Company's new product and service offerings; the
 ability of Southern Company to obtain additional generating capacity at
 competitive prices; and weather and other natural phenomena.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X43262136
 
 

SOURCE Southern Company
    ATLANTA, April 27 /PRNewswire/ -- Southern Company (NYSE:   SO) Chairman,
 President and Chief Executive Officer Allen Franklin announced several
 management changes to expedite implementation of the company's new business
 strategy.
     "These appointments are important initial steps that will help ensure we
 have both a strong management team and a more effective structure in place as
 we move forward," Franklin said.  The appointments, approved by the board of
 directors, are effective May 1.
 
     -- Dwight Evans, 52, president and CEO of Mississippi Power, has been
        named executive vice president of Southern Company and president,
        Southern Company External Affairs Group.
 
     -- Leonard Haynes, 50, senior vice president of marketing at Georgia
        Power, has been named executive vice president and chief marketing
        officer of Southern Company.
 
     -- Ed Holland, 48, president and CEO of Savannah Electric, has been named
        executive vice president and general counsel of Southern Company.
        Steve Wakefield will be named senior vice president and senior counsel,
        focusing on critical legal issues like environmental strategy and
        energy policy.
 
     -- Gale Klappa, 50, has been named executive vice president of Southern
        Company and will also retain his position as chief financial officer
        and treasurer.  He will continue to be responsible for corporate
        strategy.
 
     At Southern Company's subsidiaries and business units:
 
     -- Paul Bowers, 44, Southern Company's senior vice president and chief
        marketing officer, has been named president of Southern Company
        Generation and Energy Marketing, which manages and generates
        electricity for Southern Company's operating companies and markets
        electricity in the competitive wholesale supply business across the
        Southeast.  He is also president and CEO of Southern Power.  Southern
        Power owns, builds and operates new power generating stations in the
        Southeast.
 
     -- Mike Garrett, 51, executive vice president of Alabama Power, has been
        named president and CEO of Mississippi Power.
 
     -- Anthony James, 50, senior production officer for Savannah Electric, has
        been named president and CEO of Savannah Electric.
 
     -- Charles McCrary, 49, president of Southern Company Generation and
        Southern Power, has been named president and chief operating officer of
        Alabama Power.  Elmer Harris will continue in his position as chairman
        and chief executive officer at Alabama Power.
 
     "These individuals have the leadership qualities that I believe will
 produce positive results for our company," Franklin said.  "My expectations
 for our business leaders are well-defined and management accountabilities are
 clear.  With these people in place, I feel confident our business results will
 be excellent."
     Since the spinoff of Mirant, Southern Company has turned its focus to the
 "super Southeast" where it plans to create new value for stockholders,
 customers and employees by developing and growing the regulated side of the
 business, the competitive generation side of the business and new retail
 products and services.
 
     Over the next five years, the company plans to:
 
     -- Maintain its industry leadership in customer service and satisfaction.
 
     -- Achieve top-quartile returns with earnings-per-share growth of at least
        5 percent a year.
 
     -- Double the wholesale generation business over the next five years.
 
     -- Earn at least $50 million from energy-related products and services.
 
     Southern Company (NYSE:   SO) is a super-regional energy company with more
 than 32,000 megawatts of electric generating capacity in the Southeast.  It is
 one of the largest producers of electricity in the United States.  Southern
 Company is the parent firm of Alabama Power, Georgia Power, Gulf Power,
 Mississippi Power, Savannah Electric, Southern Nuclear, Southern Company
 Energy Solutions, Southern LINC and Southern Telecom.  Southern Company also
 owns a growing competitive generation business in the Southeast.  Southern
 Company brands are synonymous with excellent customer service, high
 reliability and retail electric prices that are 15 percent below the national
 average. With more than 500,000 shareholders, Southern Company common stock is
 one of the most widely held stocks in the United States.
 
     Forward-looking Statements Note:  Certain information contained in this
 release is forward-looking information based on current expectations and plans
 that involve risks and uncertainties.  Forward-looking information includes,
 among other things, statements concerning industry leadership in customer
 service and satisfaction, top-quartile returns and earnings per share growth,
 the growth of the wholesale generation business and the earnings goals for new
 products and services.  Southern Company cautions that there are certain
 factors that can cause actual results to differ materially from the
 forward-looking information that has been provided.  The reader is cautioned
 not to put undue reliance on this forward-looking information, which is not a
 guarantee of future performance and is subject to a number of uncertainties
 and other factors, many of which are outside the control of Southern Company;
 accordingly, there can be no assurance that such indicated results will be
 realized.  The following factors, in addition to those discussed in Southern
 Company's Annual Report on Form 10-K for the year ended December 31, 2000, and
 subsequent securities filings, could cause results to differ materially from
 management expectations as suggested by such forward-looking information:  the
 impact of recent and future federal and state regulatory change, including
 legislative and regulatory initiatives regarding deregulation and
 restructuring of the electric utility industry and also changes in
 environmental and other laws and regulations to which Southern Company and its
 subsidiaries are subject, as well as changes in application of existing laws
 and regulations; current and future litigation, including the EPA civil action
 against certain subsidiaries of Southern Company and the diversity litigation
 against certain subsidiaries of Southern Company; the effects, extent and
 timing of additional competition in the markets in which Southern Company's
 subsidiaries operate; the impact of fluctuations in commodity prices, interest
 rates and customer demand; state and federal rate regulation in the United
 States; the performance of projects undertaken by the non-traditional business
 and the success of efforts to invest in and develop new opportunities;
 internal restructuring or other restructuring options that may be pursued;
 potential business strategies, including acquisitions or dispositions of
 assets or businesses, which cannot be assured to be completed or beneficial to
 Southern Company or its subsidiaries; the effects of, and changes in, economic
 conditions in the areas in which Southern Company's subsidiaries operate;
 financial market conditions and the results of financing efforts; the timing
 and acceptance of Southern Company's new product and service offerings; the
 ability of Southern Company to obtain additional generating capacity at
 competitive prices; and weather and other natural phenomena.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X43262136
 
 SOURCE  Southern Company