Spanish Broadcasting System Debuts New Spanish FM KXOL in Los Angeles

Apr 30, 2001, 01:00 ET from Spanish Broadcasting System

    LOS ANGELES, April 30 /PRNewswire/ --
 Spanish Broadcasting System (Nasdaq:   SBSA) ("SBS") today announced the on-air
 debut of its new Spanish-language FM radio station, KXOL ("El Sol 96.3") in
 Los Angeles with a massive 50,000 songs-in-a-row listener promotion.  KXOL's
 unprecedented, commercial-free summer of music will serve the dual purpose of
 clearly positioning the station's music policy as it simultaneously builds a
 loyal listener base from among the more than six million Hispanic residents of
 Southern California.
     The "Verano del Sol" ("Summer of Sun") kick-off promotion will be
 augmented by on-air cash giveaways totaling over a quarter of a million
 dollars to lucky winners who correctly identify certain songs at regular
 intervals during the 50,000 song countdown.  External marketing of the new
 format is expected to be extensive and is slated to include television,
 billboards, Internet, and print advertising.
     On hand for the station launch at the new KXOL studios near Century City
 was the popular Mexican musical group, Los Temerarios, as well as other
 celebrities and artists from the Latin music industry.
     Under the programming supervision of veteran radio format strategist Bill
 Tanner, El Sol 96.3 will target 25 to 54 year old Hispanic adults with a
 combination of Spanish Adult Contemporary music, personalities and contests.
 With its full 50,000 watt Class B FM signal, KXOL will be the strongest
 Hispanic radio station in the market.
     "I am delighted at this rare opportunity to make a mark on L.A. Spanish
 radio," commented Mr. Tanner.  Recently appointed Executive Vice President of
 Programming for SBS, Mr. Tanner has established a stellar track record
 programming the two top ranked radio stations in Los Angeles during the past
 six years.
     Raul Alarcon, President and CEO of SBS stated, "With the addition of KXOL
 to our existing KLAX radio operation, the company will own two premier
 full-power FM facilities with the best programming talent in the business
 operating in the nation's largest radio revenue market.  I am confident of the
 strategic role KXOL will play in the future growth of SBS and I very much look
 forward to delivering Los Angeles listeners and advertisers the very best that
 Spanish radio has to offer," added Mr. Alarcon.
     SBS entered into an agreement to purchase KXOL-FM (formerly KFSG-FM) from
 the International Church of the Foursquare Gospel (ICFG) last November.  SBS
 will operate KXOL-FM pursuant to a time brokerage agreement (TBA) entered into
 with the ICFG in anticipation of closing which is expected to take place later
 this year.
     SBS is the largest Hispanic-owned media company in the United States.
 Upon completion of all pending acquisitions the Company will own and operate
 26 stations in eight of the top-ten U.S. Hispanic markets including Los
 Angeles, New York, Chicago, Miami, San Francisco, Dallas, San Antonio, and
 Puerto Rico.  The Company also operates LaMusica.com, a bilingual
 Spanish-English Internet Web site providing content related to Latin music,
 entertainment, and culture.
 
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SOURCE Spanish Broadcasting System
    LOS ANGELES, April 30 /PRNewswire/ --
 Spanish Broadcasting System (Nasdaq:   SBSA) ("SBS") today announced the on-air
 debut of its new Spanish-language FM radio station, KXOL ("El Sol 96.3") in
 Los Angeles with a massive 50,000 songs-in-a-row listener promotion.  KXOL's
 unprecedented, commercial-free summer of music will serve the dual purpose of
 clearly positioning the station's music policy as it simultaneously builds a
 loyal listener base from among the more than six million Hispanic residents of
 Southern California.
     The "Verano del Sol" ("Summer of Sun") kick-off promotion will be
 augmented by on-air cash giveaways totaling over a quarter of a million
 dollars to lucky winners who correctly identify certain songs at regular
 intervals during the 50,000 song countdown.  External marketing of the new
 format is expected to be extensive and is slated to include television,
 billboards, Internet, and print advertising.
     On hand for the station launch at the new KXOL studios near Century City
 was the popular Mexican musical group, Los Temerarios, as well as other
 celebrities and artists from the Latin music industry.
     Under the programming supervision of veteran radio format strategist Bill
 Tanner, El Sol 96.3 will target 25 to 54 year old Hispanic adults with a
 combination of Spanish Adult Contemporary music, personalities and contests.
 With its full 50,000 watt Class B FM signal, KXOL will be the strongest
 Hispanic radio station in the market.
     "I am delighted at this rare opportunity to make a mark on L.A. Spanish
 radio," commented Mr. Tanner.  Recently appointed Executive Vice President of
 Programming for SBS, Mr. Tanner has established a stellar track record
 programming the two top ranked radio stations in Los Angeles during the past
 six years.
     Raul Alarcon, President and CEO of SBS stated, "With the addition of KXOL
 to our existing KLAX radio operation, the company will own two premier
 full-power FM facilities with the best programming talent in the business
 operating in the nation's largest radio revenue market.  I am confident of the
 strategic role KXOL will play in the future growth of SBS and I very much look
 forward to delivering Los Angeles listeners and advertisers the very best that
 Spanish radio has to offer," added Mr. Alarcon.
     SBS entered into an agreement to purchase KXOL-FM (formerly KFSG-FM) from
 the International Church of the Foursquare Gospel (ICFG) last November.  SBS
 will operate KXOL-FM pursuant to a time brokerage agreement (TBA) entered into
 with the ICFG in anticipation of closing which is expected to take place later
 this year.
     SBS is the largest Hispanic-owned media company in the United States.
 Upon completion of all pending acquisitions the Company will own and operate
 26 stations in eight of the top-ten U.S. Hispanic markets including Los
 Angeles, New York, Chicago, Miami, San Francisco, Dallas, San Antonio, and
 Puerto Rico.  The Company also operates LaMusica.com, a bilingual
 Spanish-English Internet Web site providing content related to Latin music,
 entertainment, and culture.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X87122221
 
 SOURCE  Spanish Broadcasting System