Sports Retailer The Finish Line Chooses Responsys for Personalized One-to-One Marketing

Apr 16, 2001, 01:00 ET from Responsys, Inc.

    PALO ALTO, Calif., April 16 /PRNewswire/ -- Responsys, Inc., a pioneer in
 optimized interactive marketing solutions, today announced that
 The Finish Line, Inc. (Nasdaq: FINL), a specialty retailer of men's, women's
 and children's brand-name athletic and lifestyle footwear, apparel and
 accessories, has selected the Responsys(R) platform to manage and implement
 personalized, permission-based one-to-one marketing programs.  The Finish Line
 will use Responsys Interact(TM), the industry's most comprehensive interactive
 marketing solution, to plan, execute, measure and optimize highly personalized
 permission-based marketing activities.
     "After evaluating several vendors, we chose Responsys because we found it
 to be the most flexible high-end solution," said Scott A'Hearn, marketing
 manager for The Finish Line.  "Responsys Interact's tracking software and
 analytics were especially appealing to us, as was the potential for advanced
 personalization.  We're very pleased with the results to date."
     "The Finish Line's marketing goals are in line with the company's
 dedication to high-quality personalized customer service," said Jim Lodestro,
 vice president of sales of Responsys.  "With Responsys Interact, The Finish
 Line is reaping the high ROI benefits of implementing a solid one-to-one
 marketing program."
 
     About The Finish Line, Inc.
     The Finish Line is a specialty retailer of men's, women's and children's
 brand name athletic and lifestyle footwear, apparel and accessories currently
 operating 437 stores in 42 states.  Visit The Finish Line on the Web at
 www.finishline.com.
 
     About Responsys, Inc.
     Responsys, Inc. is a pioneer in the optimized interactive marketing
 movement, providing enterprises with the ability to have personalized web
 interactions with customers.  Responsys is the first -- and only -- company to
 integrate comprehensive customer data analysis and management systems with
 powerful, targeted customer interaction systems.  This unique combination
 delivers superior marketing return on investment by allowing enterprises to
 adapt and optimize their online customer interactions in real-time, based on
 the most current customer data.  Over 260 customers, including Avery Dennison,
 Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and VeriSign
 integrate the Responsys(R) solution into their overall e-commerce strategy.
 Privately held, Responsys is based in Palo Alto, Calif., with additional
 offices in Portland, Oregon and London, England.  The company is backed by
 investors including Accel Partners, Foundation Capital, Redpoint Ventures, and
 Sigma Partners.  The company is TRUSTe certified. For more information, visit
 www.responsys.com, email info@responsys.com, or call 888-219-7150.
 
     NOTE:  Responsys, Responsys.com, Responsys Interact, Responsys Acquire and
 Responsys Jumpstart are trademarks of Responsys.com.  All other trademarks and
 registered trademarks are the properties of their respective owners.
 
 

SOURCE Responsys, Inc.
    PALO ALTO, Calif., April 16 /PRNewswire/ -- Responsys, Inc., a pioneer in
 optimized interactive marketing solutions, today announced that
 The Finish Line, Inc. (Nasdaq: FINL), a specialty retailer of men's, women's
 and children's brand-name athletic and lifestyle footwear, apparel and
 accessories, has selected the Responsys(R) platform to manage and implement
 personalized, permission-based one-to-one marketing programs.  The Finish Line
 will use Responsys Interact(TM), the industry's most comprehensive interactive
 marketing solution, to plan, execute, measure and optimize highly personalized
 permission-based marketing activities.
     "After evaluating several vendors, we chose Responsys because we found it
 to be the most flexible high-end solution," said Scott A'Hearn, marketing
 manager for The Finish Line.  "Responsys Interact's tracking software and
 analytics were especially appealing to us, as was the potential for advanced
 personalization.  We're very pleased with the results to date."
     "The Finish Line's marketing goals are in line with the company's
 dedication to high-quality personalized customer service," said Jim Lodestro,
 vice president of sales of Responsys.  "With Responsys Interact, The Finish
 Line is reaping the high ROI benefits of implementing a solid one-to-one
 marketing program."
 
     About The Finish Line, Inc.
     The Finish Line is a specialty retailer of men's, women's and children's
 brand name athletic and lifestyle footwear, apparel and accessories currently
 operating 437 stores in 42 states.  Visit The Finish Line on the Web at
 www.finishline.com.
 
     About Responsys, Inc.
     Responsys, Inc. is a pioneer in the optimized interactive marketing
 movement, providing enterprises with the ability to have personalized web
 interactions with customers.  Responsys is the first -- and only -- company to
 integrate comprehensive customer data analysis and management systems with
 powerful, targeted customer interaction systems.  This unique combination
 delivers superior marketing return on investment by allowing enterprises to
 adapt and optimize their online customer interactions in real-time, based on
 the most current customer data.  Over 260 customers, including Avery Dennison,
 Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and VeriSign
 integrate the Responsys(R) solution into their overall e-commerce strategy.
 Privately held, Responsys is based in Palo Alto, Calif., with additional
 offices in Portland, Oregon and London, England.  The company is backed by
 investors including Accel Partners, Foundation Capital, Redpoint Ventures, and
 Sigma Partners.  The company is TRUSTe certified. For more information, visit
 www.responsys.com, email info@responsys.com, or call 888-219-7150.
 
     NOTE:  Responsys, Responsys.com, Responsys Interact, Responsys Acquire and
 Responsys Jumpstart are trademarks of Responsys.com.  All other trademarks and
 registered trademarks are the properties of their respective owners.
 
 SOURCE  Responsys, Inc.