Spotlight Health Continues Partnership with Vista Medical Technologies; Morbid Obesity Campaign Highlights Minimally Invasive Surgical Option

Apr 02, 2001, 01:00 ET from Spotlight Health

    LOS ANGELES, April 2 /PRNewswire/ -- Spotlight Health, the leading creator
 of celebrity-featured omnimedia health-issue awareness campaigns, announced
 today plans to continue and broaden its business alliance with Vista Medical
 Technologies, Inc. (Nasdaq:   VMTI), developer, manufacturer and marketer of
 advanced visualization systems that provide information to physicians
 performing complex minimally invasive surgical procedures.
     Over the past year, the two companies have successfully carried out an
 awareness campaign featuring Carnie Wilson which has educated consumers and
 medical professionals about laparoscopic gastric bypass surgery for treatment
 of morbid obesity through video marketing tools, live events, collateral
 material and online resources at www.spotlighthealth.com.  Since the start of
 the Spotlight Health/Vista Medical alliance and the campaign featuring Wilson,
 the demand for minimally invasive gastric bypass surgery has grown rapidly to
 an estimated 45,000 surgeries per year, according to the American Society of
 Bariatric Surgeons.
     The sustained relationship allows the two companies to co-market each
 other's services while Spotlight Health develops celebrity-led marketing
 programs to support Vista Medical's future training and support programs and
 other strategic initiatives in the obesity treatment market.
     "We are very pleased to deepen our relationship with Vista Medical based
 on the overwhelming success of our morbid obesity campaign," said Dr. Richard
 Hull, President and Chief Executive Officer of Spotlight Health.  "Ultimately,
 we would like everyone who is dealing with issues such as obesity to continue
 to have the most up-to-date information about all possible treatment options
 so they can make informed decisions."
     John R. Lyon, president and CEO of Vista Medical, added, "Our partnership
 with Spotlight Health has created campaign materials which are very effective
 in educating prospective patients about the benefits of laparoscopic gastric
 bypass surgery.  Spotlight Health's continued national outreach efforts
 through celebrity experiences such as Carnie Wilson's and the information on
 the obesity section of www.spotlighthealth.com provide support and guidance in
 making important health decisions."
 
     About Spotlight Health
     Spotlight Health is the leading creator of celebrity-featured omnimedia
 health-issue awareness campaigns.  Compelling stories of celebrities' personal
 health experiences are merged with accurate, understandable medical
 information -- creating engaging, supportive healthcare information.
 Spotlight Health delivers this unique content to target consumers and
 physicians through multiple, coordinated distribution channels that include
 the Web, television, radio, print, software and live events.  Additional
 information on Spotlight Health can be obtained at www.spotlighthealth.com.
 
     Vista Medical Technologies, Inc.
     Vista Medical Technologies, Inc. develops, manufactures and markets
 products that provide information to doctors performing minimally invasive
 general surgical, cardiac surgical and other selected microsurgical
 procedures.  The Company also develops and manages training and support
 programs which enhance the adoption of procedures incorporating use of its
 visualization technology, including the Laparoscopic Bariatric Surgery
 Preceptorship which is establishing a national network of centers performing
 minimally invasive gastric bypass surgery, to assist weight reduction in the
 morbidly obese.
     The Company's products combine a head mounted display with video cameras
 to provide surgeons with critical visual information during these
 microsurgical procedures, combined with the ability to view additional
 information in a voice-controlled, picture-in-picture format, to facilitate
 real-time decision making during surgery.  The Company also manufactures
 compact, high-resolution endoscopic cameras for original equipment
 manufacturer customers and strategic partners.  Vista Medical Technologies is
 traded on the NASDAQ SmallCap Market under the stock symbol VMTI.  The
 Company's Internet Website is www.vistamt.com.  For more information on Vista
 Medical Technologies, Inc. via facsimile at no cost, call 1-800-PRO-INFO and
 dial code VMTI.
 
 

SOURCE Spotlight Health
    LOS ANGELES, April 2 /PRNewswire/ -- Spotlight Health, the leading creator
 of celebrity-featured omnimedia health-issue awareness campaigns, announced
 today plans to continue and broaden its business alliance with Vista Medical
 Technologies, Inc. (Nasdaq:   VMTI), developer, manufacturer and marketer of
 advanced visualization systems that provide information to physicians
 performing complex minimally invasive surgical procedures.
     Over the past year, the two companies have successfully carried out an
 awareness campaign featuring Carnie Wilson which has educated consumers and
 medical professionals about laparoscopic gastric bypass surgery for treatment
 of morbid obesity through video marketing tools, live events, collateral
 material and online resources at www.spotlighthealth.com.  Since the start of
 the Spotlight Health/Vista Medical alliance and the campaign featuring Wilson,
 the demand for minimally invasive gastric bypass surgery has grown rapidly to
 an estimated 45,000 surgeries per year, according to the American Society of
 Bariatric Surgeons.
     The sustained relationship allows the two companies to co-market each
 other's services while Spotlight Health develops celebrity-led marketing
 programs to support Vista Medical's future training and support programs and
 other strategic initiatives in the obesity treatment market.
     "We are very pleased to deepen our relationship with Vista Medical based
 on the overwhelming success of our morbid obesity campaign," said Dr. Richard
 Hull, President and Chief Executive Officer of Spotlight Health.  "Ultimately,
 we would like everyone who is dealing with issues such as obesity to continue
 to have the most up-to-date information about all possible treatment options
 so they can make informed decisions."
     John R. Lyon, president and CEO of Vista Medical, added, "Our partnership
 with Spotlight Health has created campaign materials which are very effective
 in educating prospective patients about the benefits of laparoscopic gastric
 bypass surgery.  Spotlight Health's continued national outreach efforts
 through celebrity experiences such as Carnie Wilson's and the information on
 the obesity section of www.spotlighthealth.com provide support and guidance in
 making important health decisions."
 
     About Spotlight Health
     Spotlight Health is the leading creator of celebrity-featured omnimedia
 health-issue awareness campaigns.  Compelling stories of celebrities' personal
 health experiences are merged with accurate, understandable medical
 information -- creating engaging, supportive healthcare information.
 Spotlight Health delivers this unique content to target consumers and
 physicians through multiple, coordinated distribution channels that include
 the Web, television, radio, print, software and live events.  Additional
 information on Spotlight Health can be obtained at www.spotlighthealth.com.
 
     Vista Medical Technologies, Inc.
     Vista Medical Technologies, Inc. develops, manufactures and markets
 products that provide information to doctors performing minimally invasive
 general surgical, cardiac surgical and other selected microsurgical
 procedures.  The Company also develops and manages training and support
 programs which enhance the adoption of procedures incorporating use of its
 visualization technology, including the Laparoscopic Bariatric Surgery
 Preceptorship which is establishing a national network of centers performing
 minimally invasive gastric bypass surgery, to assist weight reduction in the
 morbidly obese.
     The Company's products combine a head mounted display with video cameras
 to provide surgeons with critical visual information during these
 microsurgical procedures, combined with the ability to view additional
 information in a voice-controlled, picture-in-picture format, to facilitate
 real-time decision making during surgery.  The Company also manufactures
 compact, high-resolution endoscopic cameras for original equipment
 manufacturer customers and strategic partners.  Vista Medical Technologies is
 traded on the NASDAQ SmallCap Market under the stock symbol VMTI.  The
 Company's Internet Website is www.vistamt.com.  For more information on Vista
 Medical Technologies, Inc. via facsimile at no cost, call 1-800-PRO-INFO and
 dial code VMTI.
 
 SOURCE  Spotlight Health