Spray On Your Summer Smooth at the VEET(R) Spray On Soiree

May 06, 2009, 00:01 ET from Reckitt Benckiser

VEET(R) kicks off summer with Pop Star, Shontelle

NEW YORK, May 6 /PRNewswire/ -- Tonight, Wednesday, May 6th at 7pm, VEET(R), the number one hair depilatory brand in the world, is officially welcoming summer at their Spray On Soiree being held at M2 Ultra Lounge in New York City with a special live performance by VEET(R) Spokes Model, Pop Star, Shontelle. The brand is celebrating the launch of the newest addition to the VEET(R) collection, the Spray On Hair Removal Cream.

Shontelle, will be showing off her touchably smooth legs as guests enjoy the latest offering from Smirnoff(R) Ready to Serve Cocktails - Smirnoff(R) Tuscan Lemonade and chocolate from M&M'S(R) Premiums. Raffles will be held throughout the night giving attendees the chance to meet Shontelle and win ultimate prize packs. The first 1,000 attendees will receive exclusive gift bags filled with products from VEET(R) and event sponsors, Smirnoff and M&M'S(R) Premiums.

Guests will also be encouraged to enter the VEET(R) Spray On Photo Booth where they will have the opportunity to show off their smooth legs and enter the VEET(R) Spray On Your Summer Smooth Campaign, located at www.veet.us/legs . The campaign invites women to submit photos of their legs and explain why they are their best assets. The Grand Prize winner, selected by VEET(R) from the top five highest scoring finalists that advanced from round two, will receive a trip for two to the Caribbean paradise of Barbados and a year's supply of VEET(R) products.

The VEET(R) Spray On Soiree is the official kick off to summer, promoting the new VEET(R) Spray On Hair Removal Cream. VEET(R) Spray On Hair Removal Cream gives the smoothness you crave without the bumps, nicks and scratches of a razor in just 3-5 minutes leaving legs touchably smooth for up to twice as long as shaving. It also comes in easy to use spray format thus no hands, no fuss!

This is a 21 and over event. You must RSVP to attend and ID's will be checked at the door. For more information on VEET(R) Spray On Hair Removal Cream visit www.veet.us.

About VEET(R)

VEET(R) helps women radiate sexy femininity through beautiful, touchably smooth skin. With Creams and Waxes designed for different skin types, VEET(R) leaves you long-lasting smoothness without nicks or razor stubble. VEET(R) is available at all mass and drug retailers throughout the US including Target, Wal-Mart, Rite Aid, K-Mart, CVS & Walgreens. VEET(R). What beauty feels like.(TM)

About Reckitt Benckiser

With over 15 known Power Brands in 180 different countries and net revenues in excess of $9 billion, Reckitt Benckiser is one of the largest consumer products companies in the world, with the following brands in the US: LYSOL(R), WOOLITE(R), AIR WICK(R), VEET(R), CLEARASIL(R), SPRAY 'n WASH(R), NEUTRA-AIR(R), ELECTRASOL(R), and FRENCH'S(R).

About Smirnoff(R) Cocktails

Smirnoff(R) Tuscan Lemonade is the newest, ready-to-serve addition to the brand's Cocktails Collection, which already includes Pomegranate Martini, Vodka Mojito and Smirnoff Grand Cosmopolitan. Made with Smirnoff(R) 21, the world's best-selling premium vodka in the world, Limoncello liqueur and hints of lemon and citrus, Smirnoff Tuscan Lemonade recreates a true cocktail experience inspired by the world's greatest mixologists.

About M&M's(R)

M&M'S(R) Premiums are collection of shimmering chocolate gems that provide a colorful new way to experience premium chocolate - as a treat for yourself or to be shared with friends. M&M'S(R) Premiums are rich with layers of flavor and a soft shimmering shell. These "dressed up" chocolate candies taste as good as they look. The five varieties of M&M'S(R) Premiums are seriously good without being serious: Raspberry Almond, Mint Chocolate, Chocolate Almond, Triple Chocolate and NEW Dark Chocolate. The six-ounce M&M'S(R) Premiums gems are available nationwide in food, mass, convenience and drugstores for a suggested MSRP of $3.49. For more information on the entire line of new M&M'S(R) Premiums products, please visit www.mms.com.

SOURCE Reckitt Benckiser