SquareTrade Hires Former Hotwire CMO

Feb 01, 2012, 12:06 ET from SquareTrade

SAN FRANCISCO, Feb. 1, 2012 /PRNewswire/ -- SquareTrade announced today that Ty Shay has joined SquareTrade as Chief Marketing Officer.  He will oversee the growth and strategic direction of SquareTrade's marketing efforts.

Shay joins SquareTrade with a history of growing brands and businesses at Hotwire, Esurance, Clorox and Procter & Gamble.  Most recently Shay founded FanIQ, a sports social games site, which he grew to over 12 million users.  Prior to FanIQ, Shay joined Hotwire prior to launch and as CMO grew it into a top five travel site, culminating in a sale to IAC Corporation for more than $660 million.  Before Hotwire, Shay oversaw the launch of Esurance's first branding and marketing efforts.

"Ty's expertise and leadership in building industry-transforming brands like Hotwire and Esurance makes him an ideal fit," said Steve Abernethy, SquareTrade Founder and CEO. "Ty shares our obsession on consumer focus. We are excited to attract his unique combination of entrepreneurship and consumer branding skill."

"SquareTrade is the next great brand in Financial Services," said Shay.  "Warranties are a $20 billion category with high dissatisfaction, and SquareTrade meteoric rise in 2011 shows that a consumer-centric approach to warranties has been long overdue.  Consumers have suffered the indignity of poor warranty service for far too long, and I look forward to making SquareTrade a household name."

Shay has an MBA from the Stanford Graduate School of Business and a BS from the University of Illinois at Urbana-Champaign where he graduated with Highest Honors. 

About SquareTrade
Founded in 1999, SquareTrade offers warranties that make sense, with fair prices and no-hassle service. The company boasts millions of customers who have consistently rated the warranty service 5-star reviews. SquareTrade was named one of PC Magazine's Top 100 Websites of 2010, is the winner of the 2011 Stevie Award for Sales & Customer Service, and the 2011 Golden Bridge Award for Best Customer Service. SquareTrade is privately held and headquartered in San Francisco. For more information, visit SquareTrade.com or find SquareTrade on Facebook.

SOURCE SquareTrade