StarMedia and L'Oreal Target 17 Million US Latina Women With New Cadamujer Destination

Apr 02, 2001, 01:00 ET from StarMedia Network, Inc.

    NEW YORK, NY, April 2 /PRNewswire/ --
 StarMedia Network, Inc., (Nasdaq:   STRM) (http://www.starmedia.com/), the
 leading Internet media company targeting Spanish- and Portuguese-speaking
 audiences worldwide, and L'Oreal, the world's leading beauty company, today
 launched Cadamujer U.S., http://cadamujer.starmedia.com/mujer, a new women's
 site dedicated to the empowerment of 17 million Latina women in the United
 States.(1)  Cadamujer U.S. offers Latinas Spanish-language online
 community-building tools, resources, and local content to help connect female
 users with their diverse Latin American origins and heritage.
     Since its launch in Latin America one year ago, Cadamujer.com has
 experienced significant traffic growth, growing 330% from the end of September
 2000 to end of February 2001.  Building on Cadamujer.com's success, StarMedia
 and L'Oreal are extending their joint partnership to target the burgeoning
 U.S. Hispanic market, by dedicating a localized version of Cadamujer.com to
 the United States' Latina community.
     Applying the Cadamujer principle of empowering Latina women through
 self-expression and community-building online, Cadamujer U.S. offers U.S.
 Latinas a wide array of special chats, user forums, and tools encouraging
 resource-sharing, as well as locally-relevant content.  To commemorate the
 launch, Cadamujer U.S. invites women to participate in an essay contest in
 which they share their personal experiences as women of Latino origin living
 in the U.S.
     "By leveraging StarMedia's 27 million unique user base and complete
 marketing solutions platform, L'Oreal has been able to successfully build
 direct consumer relationships with its target audience throughout Latin
 America. We are confident that Cadamujer.com's expansion into the U.S.
 Hispanic market will translate into another market success, allowing L'Oreal
 to pinpoint and target the preferences and needs of Latina users in the United
 States," said Peter Blacker, Senior Vice President, Global Sales Strategy &
 Partnerships, StarMedia Network.
     Cadamujer.com, which translates to "every woman" in English, originated as
 a premium Latin America Internet destination and community tailored locally
 for the Argentine, Brazilian and Mexican markets. By leveraging the expertise
 and synergy of two leading international companies with strong Latin American
 presence, Cadamujer.com has succeeded in building a strong foundation for its
 own brand and gained pan-regional presence as the premier online community for
 Latina women around the world. Only six months after its initial launch,
 Cadamujer Mexico garnered the Internet world's  "Users' Choice" award, the
 prestigious "I-Best" award (http://www.ibest.com.mx) for "Best Community Site"
 in Mexico.
     "Cadamujer U.S. reaffirms L'Oreal's mission to utilize the Internet to
 reach women around the world and provide them with resource-sharing, consumer
 communications, product promotions and e-commerce transactions," said Pam
 Alabaster, Senior Vice-President, L'Oreal USA, in charge of Corporate
 Communications and Media Relations.
 
     -- According to Strategy Research Corporation, there are approximately
        17 million women in the U.S. Hispanic market (as of January 2000) (1)
     -- 65% of U.S. Hispanic women are most comfortable speaking Spanish and
        71% speak Spanish most frequently at home (1)
     -- Currently, there are approximately 4.5 million female U.S. Hispanic
        Internet users, according to studies conducted by various research
        firms (Jupiter, Cheskin, and Roslow) (2)
 
     About StarMedia Network
     StarMedia Network empowers and connects Spanish- and Portuguese-speakers
 through the Internet, enhancing the lives of its 27 million users.  The
 Company offers an integrated Internet network for the ultimate online
 experience. StarMedia is the leading Internet media company in the
 Spanish- and Portuguese-speaking world.  The Company has operations in
 Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico, Spain, Uruguay,
 Venezuela, and throughout the United States.
     StarMedia Network and StarMedia's logos, product and service names are
 registered trademarks of StarMedia Network, Inc.
 
     About the L'Oreal Group
     L'Oreal, based in Paris with U.S. headquarters in New York City, is the
 world's largest cosmetics company, with global sales of  $13.8 billion.
 Operating in more than 150 countries and employing more than 42,000 people,
 the L'Oreal Group manufactures and markets such well known brands as L'Oreal,
 Lancome, Maybelline, Garnier, Redken 5th Ave NYC, Soft Sheen/Carson, Ralph
 Lauren Fragrances, Giorgio Armani Parfums, Biotherm and Helena Rubinstein.
 http://www.ccb-paris.com and http://www.lancome.com.
 
     (1) Strategy Research Corporation, "2000 U.S. Hispanic Market Study,"
         November 1999
     (2) Jupiter Research, "Assessing the Digital Divide(s): The Jupiter
         Internet Population Model, Part II," May 24, 2000
     (2) Cheskin Research, "The Digital World of the U.S. Hispanic II," January
         2001
     (2) Roslow Research Group, "Hispanic Internet Usage Profile," August 2000
 
 

SOURCE StarMedia Network, Inc.
    NEW YORK, NY, April 2 /PRNewswire/ --
 StarMedia Network, Inc., (Nasdaq:   STRM) (http://www.starmedia.com/), the
 leading Internet media company targeting Spanish- and Portuguese-speaking
 audiences worldwide, and L'Oreal, the world's leading beauty company, today
 launched Cadamujer U.S., http://cadamujer.starmedia.com/mujer, a new women's
 site dedicated to the empowerment of 17 million Latina women in the United
 States.(1)  Cadamujer U.S. offers Latinas Spanish-language online
 community-building tools, resources, and local content to help connect female
 users with their diverse Latin American origins and heritage.
     Since its launch in Latin America one year ago, Cadamujer.com has
 experienced significant traffic growth, growing 330% from the end of September
 2000 to end of February 2001.  Building on Cadamujer.com's success, StarMedia
 and L'Oreal are extending their joint partnership to target the burgeoning
 U.S. Hispanic market, by dedicating a localized version of Cadamujer.com to
 the United States' Latina community.
     Applying the Cadamujer principle of empowering Latina women through
 self-expression and community-building online, Cadamujer U.S. offers U.S.
 Latinas a wide array of special chats, user forums, and tools encouraging
 resource-sharing, as well as locally-relevant content.  To commemorate the
 launch, Cadamujer U.S. invites women to participate in an essay contest in
 which they share their personal experiences as women of Latino origin living
 in the U.S.
     "By leveraging StarMedia's 27 million unique user base and complete
 marketing solutions platform, L'Oreal has been able to successfully build
 direct consumer relationships with its target audience throughout Latin
 America. We are confident that Cadamujer.com's expansion into the U.S.
 Hispanic market will translate into another market success, allowing L'Oreal
 to pinpoint and target the preferences and needs of Latina users in the United
 States," said Peter Blacker, Senior Vice President, Global Sales Strategy &
 Partnerships, StarMedia Network.
     Cadamujer.com, which translates to "every woman" in English, originated as
 a premium Latin America Internet destination and community tailored locally
 for the Argentine, Brazilian and Mexican markets. By leveraging the expertise
 and synergy of two leading international companies with strong Latin American
 presence, Cadamujer.com has succeeded in building a strong foundation for its
 own brand and gained pan-regional presence as the premier online community for
 Latina women around the world. Only six months after its initial launch,
 Cadamujer Mexico garnered the Internet world's  "Users' Choice" award, the
 prestigious "I-Best" award (http://www.ibest.com.mx) for "Best Community Site"
 in Mexico.
     "Cadamujer U.S. reaffirms L'Oreal's mission to utilize the Internet to
 reach women around the world and provide them with resource-sharing, consumer
 communications, product promotions and e-commerce transactions," said Pam
 Alabaster, Senior Vice-President, L'Oreal USA, in charge of Corporate
 Communications and Media Relations.
 
     -- According to Strategy Research Corporation, there are approximately
        17 million women in the U.S. Hispanic market (as of January 2000) (1)
     -- 65% of U.S. Hispanic women are most comfortable speaking Spanish and
        71% speak Spanish most frequently at home (1)
     -- Currently, there are approximately 4.5 million female U.S. Hispanic
        Internet users, according to studies conducted by various research
        firms (Jupiter, Cheskin, and Roslow) (2)
 
     About StarMedia Network
     StarMedia Network empowers and connects Spanish- and Portuguese-speakers
 through the Internet, enhancing the lives of its 27 million users.  The
 Company offers an integrated Internet network for the ultimate online
 experience. StarMedia is the leading Internet media company in the
 Spanish- and Portuguese-speaking world.  The Company has operations in
 Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico, Spain, Uruguay,
 Venezuela, and throughout the United States.
     StarMedia Network and StarMedia's logos, product and service names are
 registered trademarks of StarMedia Network, Inc.
 
     About the L'Oreal Group
     L'Oreal, based in Paris with U.S. headquarters in New York City, is the
 world's largest cosmetics company, with global sales of  $13.8 billion.
 Operating in more than 150 countries and employing more than 42,000 people,
 the L'Oreal Group manufactures and markets such well known brands as L'Oreal,
 Lancome, Maybelline, Garnier, Redken 5th Ave NYC, Soft Sheen/Carson, Ralph
 Lauren Fragrances, Giorgio Armani Parfums, Biotherm and Helena Rubinstein.
 http://www.ccb-paris.com and http://www.lancome.com.
 
     (1) Strategy Research Corporation, "2000 U.S. Hispanic Market Study,"
         November 1999
     (2) Jupiter Research, "Assessing the Digital Divide(s): The Jupiter
         Internet Population Model, Part II," May 24, 2000
     (2) Cheskin Research, "The Digital World of the U.S. Hispanic II," January
         2001
     (2) Roslow Research Group, "Hispanic Internet Usage Profile," August 2000
 
 SOURCE  StarMedia Network, Inc.