Steamboat Springs Man Wins BMW X5 In Internet Contest

Apr 30, 2001, 01:00 ET from American Skiing Company

    NEWRY, Maine, April 30 /PRNewswire/ -- A Colorado man will receive the
 keys to a new BMW X5 Sports Activity Vehicle on Tuesday, May 1.
     David Wittlinger, 26, of Steamboat Springs, Co., won the vehicle after
 participating in American Skiing Company's (NYSE:   SKI) online "Win a BMW"
 sweepstakes.
     The presentation will occur May 1, 2001, at 11:00 a.m. at the Steamboat
 Grand Resort Hotel, which is located at the Steamboat Ski Resort in Steamboat
 Springs. Mr. Wittlinger, who works for a local property management company,
 will be allowed to visit BMW's website and custom-design the features of his
 new X5.
     BMW is the official vehicle of American Skiing Company and its nine
 resorts.
     The contest, which drew entries from all over the world, invited
 participants to sign up for daily or weekly ski condition reports from
 American Skiing Company resorts.
     "This was one of the most successful promotions our company has created,"
 said Chris Brink, senior vice president of marketing and sales for American
 Skiing Company, "and it's far and away the most successful promotion we've run
 in order to drive skiers and snowboarders to our resort websites and
 databases."
     Each week during the ski season, American Skiing Company resorts
 communicate with more than half a million households through opt-in E-mail
 marketing programs, Brink said.  He added that the company will launch a new
 "Win a BMW" contest this week, with the prize awarded during the 2002-2003 ski
 season.
     "BMW is proud that American Skiing Company has chosen the X5 Sports
 Activity Vehicle as the grand prize for their promotion," said Holly Babich,
 Manager of Consumer Events for BMW of North America, LLC.  "This reinforces
 our highly-integrated partnership and clearly indicates that ASC recognizes
 BMW as a valued partner."
 
     Headquartered in Newry, Maine, American Skiing Company, founded by Leslie
 B. Otten, is the largest operator of alpine ski, snowboard and golf resorts in
 the United States.  Its resorts include Steamboat in Colorado; Killington,
 Mount Snow and Sugarbush in Vermont; Sunday River and Sugarloaf/USA in Maine;
 Attitash Bear Peak in New Hampshire; The Canyons in Utah; and Heavenly in
 California/Nevada.  Additional information is available on the company's Web
 site, www.peaks.com.
 
     BMW of North America, LLC was established in 1975. Since then, the company
 has grown to include marketing, sales and financial service organizations in
 the United States for the BMW and MINI brands; a South Carolina manufacturing
 operation; DESIGNWORKS/USA, an industrial design firm in California; a
 technology office in Silicon Valley and various other operations throughout
 the country. The BMW Group is represented in the U.S. through a network of
 more than 340 car, 315 Sports Activity Vehicle and 160 motorcycle retailers.
 BMW US Holding Corp., the Group's headquarters for North, Central and South
 America, is located in Woodcliff Lake, New Jersey.  Information about BMW
 Group products is available to consumers via the World Wide Web on the BMW
 homepage at http://www.bmwusa.com and www.miniusa.com.  Journalist note:
 Information about the BMW Group and its products is available to journalists
 on-line at the BMW Group PressClub at the following address --
 www.press.bmwgroup.com.
 
 

SOURCE American Skiing Company
    NEWRY, Maine, April 30 /PRNewswire/ -- A Colorado man will receive the
 keys to a new BMW X5 Sports Activity Vehicle on Tuesday, May 1.
     David Wittlinger, 26, of Steamboat Springs, Co., won the vehicle after
 participating in American Skiing Company's (NYSE:   SKI) online "Win a BMW"
 sweepstakes.
     The presentation will occur May 1, 2001, at 11:00 a.m. at the Steamboat
 Grand Resort Hotel, which is located at the Steamboat Ski Resort in Steamboat
 Springs. Mr. Wittlinger, who works for a local property management company,
 will be allowed to visit BMW's website and custom-design the features of his
 new X5.
     BMW is the official vehicle of American Skiing Company and its nine
 resorts.
     The contest, which drew entries from all over the world, invited
 participants to sign up for daily or weekly ski condition reports from
 American Skiing Company resorts.
     "This was one of the most successful promotions our company has created,"
 said Chris Brink, senior vice president of marketing and sales for American
 Skiing Company, "and it's far and away the most successful promotion we've run
 in order to drive skiers and snowboarders to our resort websites and
 databases."
     Each week during the ski season, American Skiing Company resorts
 communicate with more than half a million households through opt-in E-mail
 marketing programs, Brink said.  He added that the company will launch a new
 "Win a BMW" contest this week, with the prize awarded during the 2002-2003 ski
 season.
     "BMW is proud that American Skiing Company has chosen the X5 Sports
 Activity Vehicle as the grand prize for their promotion," said Holly Babich,
 Manager of Consumer Events for BMW of North America, LLC.  "This reinforces
 our highly-integrated partnership and clearly indicates that ASC recognizes
 BMW as a valued partner."
 
     Headquartered in Newry, Maine, American Skiing Company, founded by Leslie
 B. Otten, is the largest operator of alpine ski, snowboard and golf resorts in
 the United States.  Its resorts include Steamboat in Colorado; Killington,
 Mount Snow and Sugarbush in Vermont; Sunday River and Sugarloaf/USA in Maine;
 Attitash Bear Peak in New Hampshire; The Canyons in Utah; and Heavenly in
 California/Nevada.  Additional information is available on the company's Web
 site, www.peaks.com.
 
     BMW of North America, LLC was established in 1975. Since then, the company
 has grown to include marketing, sales and financial service organizations in
 the United States for the BMW and MINI brands; a South Carolina manufacturing
 operation; DESIGNWORKS/USA, an industrial design firm in California; a
 technology office in Silicon Valley and various other operations throughout
 the country. The BMW Group is represented in the U.S. through a network of
 more than 340 car, 315 Sports Activity Vehicle and 160 motorcycle retailers.
 BMW US Holding Corp., the Group's headquarters for North, Central and South
 America, is located in Woodcliff Lake, New Jersey.  Information about BMW
 Group products is available to consumers via the World Wide Web on the BMW
 homepage at http://www.bmwusa.com and www.miniusa.com.  Journalist note:
 Information about the BMW Group and its products is available to journalists
 on-line at the BMW Group PressClub at the following address --
 www.press.bmwgroup.com.
 
 SOURCE  American Skiing Company