Steven Madden, Ltd. Plans New Retail Store Opening in Cincinnati, Ohio

Apr 11, 2001, 01:00 ET from Steven Madden, Ltd.

    LONG ISLAND CITY, N.Y., April 11 /PRNewswire/ --
 Steven Madden, Ltd. (Nasdaq:   SHOO), a leading designer, wholesaler and
 marketer of fashion footwear for women, men, and children, today announced it
 plans to open a new retail store in Cincinnati, Ohio.  The new store will
 represent the third retail store in Ohio and the sixty-eighth store
 nationwide.
     The Company's new 1,500 square foot retail location will carry the Steve
 Madden womens shoe collection and assorted licensed products.  This store will
 be built according to the Company's newest design model, which includes
 innovative wall and floor units.  The store will be located in the Kenwood
 Towne Centre, which is considered one of the top shopping centers in
 Cincinnati and houses approximately one hundred and eighty premium retailers.
 The opening is scheduled for mid-May and standard promotional activities are
 planned.
     Steve Madden, Chief Executive Officer for Steven Madden, Ltd., commented,
 "We are excited to be opening a store in The Kenwood Towne Centre as it is an
 upscale mall which is home to a great mix of high-end retailers who cater to
 our target consumer.  Also, the space fits with our latest design criteria and
 will allow us to showcase our shoes and licensed products in an exciting
 setting."
     Rhonda Brown, President of Steven Madden, Ltd., concluded, "Our retail
 strategy is proving very successful in terms of both building the brand and
 increasing sales and earnings.  The division remains strong, with comps
 running on plan and average sales totaling over $700 per square foot.  We are
 very pleased with the progress of our expansion into the Midwest region of the
 U.S. and as evidenced by the newest store, we continue to find outstanding
 locations to add to our retail portfolio."
     Steven Madden, Ltd. designs and markets fashion-forward footwear for
 women, men and children.  The shoes are sold through Steve Madden Retail
 Stores, Department Stores, Apparel and Footwear Specialty Stores, and on-line
 at http://www.stevemadden.com, http://www.stevies.com, and
 http://www.stevemaddenmens.com.  The Company has several licenses for the
 Steve Madden & Stevies brands -- including outerwear, leather sportswear,
 eyewear, hosiery, watches, handbags, and belts -- owns and operates two retail
 stores under its David Aaron brand, and is the licensee for l.e.i. Footwear
 and Jordache Footwear.
 
     Statements in this press release that are not statements of historical or
 current fact constitute "forward-looking statements" within the meaning of the
 Private Securities Litigation Reform Act of 1995.  Such forward-looking
 statements involve known and unknown risks, uncertainties and other unknown
 factors that could cause the actual results of the Company to be materially
 different from the historical results or from any future results expressed or
 implied by such forward-looking statements.  In addition to statements which
 explicitly describe such risks and uncertainties readers are urged to consider
 statements labeled with the terms "believes", "belief", "expects", "intends",
 "anticipates" or "plans" to be uncertain and forward-looking.  The forward
 looking statements contained herein are also subject generally to other risks
 and uncertainties that are described from time to time in the Company's
 reports and registration statements filed with the Securities and Exchange
 Commission.
 
 

SOURCE Steven Madden, Ltd.
    LONG ISLAND CITY, N.Y., April 11 /PRNewswire/ --
 Steven Madden, Ltd. (Nasdaq:   SHOO), a leading designer, wholesaler and
 marketer of fashion footwear for women, men, and children, today announced it
 plans to open a new retail store in Cincinnati, Ohio.  The new store will
 represent the third retail store in Ohio and the sixty-eighth store
 nationwide.
     The Company's new 1,500 square foot retail location will carry the Steve
 Madden womens shoe collection and assorted licensed products.  This store will
 be built according to the Company's newest design model, which includes
 innovative wall and floor units.  The store will be located in the Kenwood
 Towne Centre, which is considered one of the top shopping centers in
 Cincinnati and houses approximately one hundred and eighty premium retailers.
 The opening is scheduled for mid-May and standard promotional activities are
 planned.
     Steve Madden, Chief Executive Officer for Steven Madden, Ltd., commented,
 "We are excited to be opening a store in The Kenwood Towne Centre as it is an
 upscale mall which is home to a great mix of high-end retailers who cater to
 our target consumer.  Also, the space fits with our latest design criteria and
 will allow us to showcase our shoes and licensed products in an exciting
 setting."
     Rhonda Brown, President of Steven Madden, Ltd., concluded, "Our retail
 strategy is proving very successful in terms of both building the brand and
 increasing sales and earnings.  The division remains strong, with comps
 running on plan and average sales totaling over $700 per square foot.  We are
 very pleased with the progress of our expansion into the Midwest region of the
 U.S. and as evidenced by the newest store, we continue to find outstanding
 locations to add to our retail portfolio."
     Steven Madden, Ltd. designs and markets fashion-forward footwear for
 women, men and children.  The shoes are sold through Steve Madden Retail
 Stores, Department Stores, Apparel and Footwear Specialty Stores, and on-line
 at http://www.stevemadden.com, http://www.stevies.com, and
 http://www.stevemaddenmens.com.  The Company has several licenses for the
 Steve Madden & Stevies brands -- including outerwear, leather sportswear,
 eyewear, hosiery, watches, handbags, and belts -- owns and operates two retail
 stores under its David Aaron brand, and is the licensee for l.e.i. Footwear
 and Jordache Footwear.
 
     Statements in this press release that are not statements of historical or
 current fact constitute "forward-looking statements" within the meaning of the
 Private Securities Litigation Reform Act of 1995.  Such forward-looking
 statements involve known and unknown risks, uncertainties and other unknown
 factors that could cause the actual results of the Company to be materially
 different from the historical results or from any future results expressed or
 implied by such forward-looking statements.  In addition to statements which
 explicitly describe such risks and uncertainties readers are urged to consider
 statements labeled with the terms "believes", "belief", "expects", "intends",
 "anticipates" or "plans" to be uncertain and forward-looking.  The forward
 looking statements contained herein are also subject generally to other risks
 and uncertainties that are described from time to time in the Company's
 reports and registration statements filed with the Securities and Exchange
 Commission.
 
 SOURCE  Steven Madden, Ltd.