LONDON, July 11, 2019 /PRNewswire/ -- Podcast leaders Stitcher and Wondery are joining forces to provide advertisers and brands in the United Kingdom with the ability to buy premium advertising inventory locally and globally into a top-tier roster of podcast shows.
The joint venture, Podfront UK, represents the first time advertisers in the U.K. have the opportunity to directly access a large catalog of household-name podcasts from Wondery and Stitcher.
Podfront UK will open a new path for podcasters to monetize their shows within the U.K. marketplace and will source high-quality podcasts and talent out of the U.K. for a growing international audience. This level of investment marks a pivotal growth moment in podcasts, bridging global content with global brands.
"Stitcher has been at the forefront of podcast creation and monetization for over a decade in the U.S., and we have the breadth and depth of listener-provided data and resources to help brands and advertisers in the U.K. tap into this growing audience," said Erik Diehn, CEO of Stitcher. "By partnering with Wondery in this endeavor, we bring together our networks and combined expertise to continue this momentum within the European market."
According to Stitcher's sales organization, Midroll, the U.K. ranks third in listening across the company's network of more than 250 podcasts, with listeners tuning in to shows like "Freakonomics," "WTF with Marc Maron" and "Oprah's SuperSoul Conversations." Blockbuster hits from Wondery including "Dirty John" and "Dr. Death" are also making waves overseas, with millions of listeners tuning in from the U.K.
"Our shows are resonating with audiences in the U.K., with two of them reaching No.1 on Apple Podcasts so far in 2019," said Hernan Lopez, founder and CEO of Wondery. "Now we'll be in a position to directly engage with brand advertisers in the U.K."
Podfront will be led by podcast veteran Ruth Fitzsimons, who comes to Podfront UK from London-based Audioboom, where she was senior vice president of international operations and content partnerships, overseeing the growth of Audioboom's U.K., Indian and Australian operations. In her new role as managing director of Podfront, Fitzsimons will build a sales, content and marketing team tasked with growing the Stitcher and Wondery networks by monetizing existing listening in the U.K., bringing U.K.-based brands to the U.S. market and expanding to European countries where there is demand.
"Podfront UK represents an exciting new chapter for podcasting," said Ruth Fitzsimons, managing director of Podfront UK. "It is a testament to the rapid growth of the medium that two of the world's biggest podcast companies, Stitcher and Wondery, have come together to grow their respective revenue internationally and create a high-quality podcast network outside of the U.S. I'm thrilled to be a part of such an innovative team and look forward to working with the robust podcasting talent pool here in the U.K to continue growing this network."
Stitcher is the best place to listen to, produce and monetize podcasts. The Stitcher app, available for iOS and Android devices, is one of the world's most popular podcast listening platforms, with a growing network of original content and a premium subscription service. Stitcher is the parent company of Midroll Media, the leading podcast advertising network representing over 200 of the world's largest podcasts, and top-ranked comedy podcast network Earwolf. With offices in Los Angeles, New York City and San Francisco, Stitcher was founded in 2007 and is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).
Wondery, creator of hits such as Dr. Death, The Shrink Next Door and Business Wars, is both the largest independent and fastest growing company on Podtrac's ranking of top podcast publishers, responsible for the #1 and #2 top new shows in 2018. Wondery's mission is to bring a world of entertainment and knowledge to our audiences, wherever they listen, by providing listeners with high-quality, emotionally immersive podcasts that allow them to feel the story. With seventeen #1 Apple Podcasts chart topping shows since its 2016 launch, Wondery has gained critical acclaim and commercial success for its immersive approach to sonic storytelling. The world-renowned series Dirty John was adapted into a highly-rated TV series for Bravo and Netflix, and five other series have been optioned for TV by Universal Content Productions, FX and WarnerMedia.