Stop & Shop Goes Mobile with New Grocery Application

Mar 28, 2011, 11:26 ET from The Stop & Shop Supermarket Company

QUINCY, Mass., March 28, 2011 /PRNewswire/ -- Stop & Shop today announced the launch of its first mobile application for iPhone® and Android™ devices. The new addition to its suite of digital offerings is the evolution of Stop & Shop's efforts to offer customers a variety of solutions to simplify the shopping experience. Customers are invited to download the mobile application for free at the App Store or Android Market.

"It's all about customer choice. Our goal is to give our shoppers options, and for those who enjoy technology, we think they will enjoy our new mobile application," said Mark McGowan, division president of Stop & Shop New England. "With mobile application downloads expected to jump 60 percent in the next three years(i), Stop & Shop is committed to keeping up with the latest technology. We're thrilled to take this next step and will be rolling out new and innovative features in the months ahead."

The mobile application syncs with customer loyalty cards, providing customers with access to their online accounts -- including checking for gas points, A+ School Rewards and personalized savings. Customers can access store circulars to check out every day savings on the go and also get directions to the nearest Stop & Shop.

Stop & Shop is committed to rolling out additional features to its mobile application that will continue its tradition of staying on the cutting edge of technology and convenience in a grocery store setting. The company also intends to conduct consumer testing to ensure that the digital application offers what customers are looking for in the latest offering of grocery shopping technology.

"Over the last decade, we've introduced self check-out aisles, deli kiosks, Weigh-It! scales and hand-held Scan-It! devices in an effort to take advantage of emerging trends to make grocery shopping easier," added Ron Onorato, division president of Stop & Shop New York Metro. "Our new mobile application is an extension of this customer promise and just the beginning of our new digital offerings."

To learn more about Stop & Shop's in-store digital offerings and latest mobile application, visit www.stopandshop.com.

About Stop & Shop

The Stop & Shop Supermarket Company employs nearly 62,000 associates and operates more than 390 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer, and promotes general health and wellness -- with an emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

(i) Kerri Shannon (Dec. 31, 2010). Retrieved March 3, 2011 from the Daily Trade Alert website:  http://dailytradealert.com/2010/12/31/these-stocks-are-set-to-soar-in-2011/.  

SOURCE The Stop & Shop Supermarket Company



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