StorageTek Sweden Named 2000 Supplier of the Year; Swedish IT Magazine Recognizes Channel Program

Apr 23, 2001, 01:00 ET from StorageTek

    LOUISVILLE, Colo., April 23 /PRNewswire Interactive News Release/ --
 StorageTek(R) (Storage Technology Corp.) (NYSE:   STK) Sweden has been named
 2000 Supplier of the Year by the leading Swedish IT channel magazine,
 It-branschen ("the IT industry").  Other nominees for the award included Sun
 Microsystems and Compaq.  The award will be presented to StorageTek in
 conjunction with Sweden's IT trade show, Connect.  Anders Berghagen,
 StorageTek country manager for Sweden, will accept the award.
     "StorageTek has grown impressively.  The company's channel strategy has
 served as a model for others building strong channel relationships.  The
 StorageTek approach has been recognized not only by the Swedish market but, by
 several other European countries as well," the nomination said about Berghagen
 and his reseller team.
     The StorageTek nomination came partly as a result of the company's
 innovative Partner Profit Program (PPP).  The program strategy aims to be a
 quality assurance for StorageTek's channel partners.  The program, launched in
 1999, offers training, consultancy, financial solutions, marketing and
 certification, and has proved to be very successful among the partners.
     "StorageTek's partner program is a great initiative in a business where
 close relationships between suppliers and resellers are important and
 knowledge about products and solutions are crucial.  It is also a credibility
 guarantee to our clients," said Kjell Larsson, sales manager, Guardian
 iT/Kingswell.
     "This award is a great honor.  We're very happy to receive this
 recognition," said Berghagen.  "2000 was a very successful year for StorageTek
 Sweden finishing with a record-breaking fourth quarter.  Much of our success
 is the result of the valuable partnerships we've established.  We've put a lot
 of emphasis on maintaining strong relationships with those partners and it is
 extremely satisfying to see these efforts rewarded."
 
     About the Award
     It-branschen, the Swedish IDG channel magazine, organizes their awards
 into four categories: supplier of the year, reseller of the year, distributor
 of the year and personality of the year.  The magazine offers this industry
 recognition for the IT business.  The nominees are chosen after extensive
 research and interviews of representatives from the IT business.
 
     About StorageTek
     StorageTek (NYSE:   STK), a $2 billion worldwide company with headquarters
 in Louisville, Colo., U.S., delivers a broad range of storage solutions for
 digitized data.  StorageTek solutions are easy to manage and allow universal
 access to data across servers, media types and storage networks.  StorageTek
 is the innovator and global leader in virtual storage solutions for tape
 automation, disk storage systems and storage networking.  Because of
 StorageTek, customers can manage and leverage their digital assets as their
 businesses grow and can maximize IT productivity to ensure enterprise-class
 business continuity.  For more information, see www.storagetek.com.  In the
 U.S., call 1.800.786.7835; in Sweden call 46.8.506.866.00.
 
     TRADEMARKS: StorageTek is a registered trademark of Storage Technology
 Corp.  All other products or company names mentioned are used for
 identification purposes only, and may be trademarks of their respective
 owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X17847565
 
 

SOURCE StorageTek
    LOUISVILLE, Colo., April 23 /PRNewswire Interactive News Release/ --
 StorageTek(R) (Storage Technology Corp.) (NYSE:   STK) Sweden has been named
 2000 Supplier of the Year by the leading Swedish IT channel magazine,
 It-branschen ("the IT industry").  Other nominees for the award included Sun
 Microsystems and Compaq.  The award will be presented to StorageTek in
 conjunction with Sweden's IT trade show, Connect.  Anders Berghagen,
 StorageTek country manager for Sweden, will accept the award.
     "StorageTek has grown impressively.  The company's channel strategy has
 served as a model for others building strong channel relationships.  The
 StorageTek approach has been recognized not only by the Swedish market but, by
 several other European countries as well," the nomination said about Berghagen
 and his reseller team.
     The StorageTek nomination came partly as a result of the company's
 innovative Partner Profit Program (PPP).  The program strategy aims to be a
 quality assurance for StorageTek's channel partners.  The program, launched in
 1999, offers training, consultancy, financial solutions, marketing and
 certification, and has proved to be very successful among the partners.
     "StorageTek's partner program is a great initiative in a business where
 close relationships between suppliers and resellers are important and
 knowledge about products and solutions are crucial.  It is also a credibility
 guarantee to our clients," said Kjell Larsson, sales manager, Guardian
 iT/Kingswell.
     "This award is a great honor.  We're very happy to receive this
 recognition," said Berghagen.  "2000 was a very successful year for StorageTek
 Sweden finishing with a record-breaking fourth quarter.  Much of our success
 is the result of the valuable partnerships we've established.  We've put a lot
 of emphasis on maintaining strong relationships with those partners and it is
 extremely satisfying to see these efforts rewarded."
 
     About the Award
     It-branschen, the Swedish IDG channel magazine, organizes their awards
 into four categories: supplier of the year, reseller of the year, distributor
 of the year and personality of the year.  The magazine offers this industry
 recognition for the IT business.  The nominees are chosen after extensive
 research and interviews of representatives from the IT business.
 
     About StorageTek
     StorageTek (NYSE:   STK), a $2 billion worldwide company with headquarters
 in Louisville, Colo., U.S., delivers a broad range of storage solutions for
 digitized data.  StorageTek solutions are easy to manage and allow universal
 access to data across servers, media types and storage networks.  StorageTek
 is the innovator and global leader in virtual storage solutions for tape
 automation, disk storage systems and storage networking.  Because of
 StorageTek, customers can manage and leverage their digital assets as their
 businesses grow and can maximize IT productivity to ensure enterprise-class
 business continuity.  For more information, see www.storagetek.com.  In the
 U.S., call 1.800.786.7835; in Sweden call 46.8.506.866.00.
 
     TRADEMARKS: StorageTek is a registered trademark of Storage Technology
 Corp.  All other products or company names mentioned are used for
 identification purposes only, and may be trademarks of their respective
 owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X17847565
 
 SOURCE  StorageTek