Streaming Media Is a Growing Profitable Internet Business Model, International Webcasting Association Reports at NAB 2001

Apr 25, 2001, 01:00 ET from International Webcasting Association

    LAS VEGAS, April 25 /PRNewswire/ -- Streaming media is evolving as one of
 the most effective business enterprises to emerge from the Internet, the
 International Webcasting Association (IWA) announced today during the annual
 National Association of Broadcasters  (NAB) convention.
     The IWA, a worldwide nonprofit organization dedicated to promoting the
 art, technology and commerce of webcasting, is composed of some of the
 Internet's most prominent companies. The association's board of directors
 include, among significant others, members from Microsoft, RealNetworks, Apple
 Computer, and Morgan Stanley as well as webcasters, broadcasters, and
 educators from around the world.
     The IWA will present a panel today (4/25) at the NAB entitled, "Media on
 the Net from Small Streams to a Sea of Revenue:  from 2 to 6pm in Ballroom F
 of the Venetian Hotel.  Hosted by Peggy Miles, chairperson of the IWA, the
 keynote speaker is Rich Lappenbusch of Microsoft. Panelists include Lorraine
 Barclay, digital Spirit; Eric Scholl, Yahoo; Michael Turpin, Internet Wire;
 Richard Wolpert, RealNetworks; Douglas Humphrey, Cidera; Mike Rockwel, Avid
 Technology; Tom Rogers, PRIMEDIA; Graeme Weston, The Fantastic Corporation;
 David Woodrow, Qwest Digital Media; Pierre Bouvard, The Arbitron Company;
 Jason Hollins, Edison Research; and Larry Rosin, Edison Research.
     Despite the current turbulence in the general technology community, the
 use of streaming audio and video is one, if not the top requested technology
 being used in conjunction with web pages.  Streaming media on the Internet is
 one of the web's most prominent benefits as it allows the display audio or
 video, live or recorded along with text and datacasting information.  It is
 being incorporated into satellite, cable, digital TV and HDTV.
     According to Peggy Miles, chairperson of the IWA, streaming media presents
 profitable business models for both the business to business (B to B) and
 business to consumer (B to C) communities.  In additional support of this
 medium, the NAB has announced a new show dedicated to streaming media,
 interactive radio and TV called Xstream (September 5-7) in New Orleans, with
 the IWA as a strategic partner.
     The current difficulties in the radio internet broadcasting market, which
 have seen major radio station groups withdrawing their Internet broadcasts due
 to a dispute with AFTRA, is another temporary roadblock, said Miles.
 "Stations understand their audience combines both over-the-air signal and
 Internet listeners, so the current disputes will be of short duration until
 new contracts are signed and new agreements reached.
     "We predict resolution of these issues in the next six months.  We believe
 that both AFTRA and all Internet broadcasters want to work out this situation
 so both parties profit equally by this new and exciting technology."
     Another challenge for streaming media is to maintain clear and open
 communications with the RIAA and other US and international organizations to
 work together to make sure that the new laws for music on the Internet like
 the DMCA evolve to benefit all.  "It is important that everyone understand the
 implications so that the recording industry, broadcasters and webcasters can
 grow and profit fairly and share in the development of this industry," Miles
 added.
     Miles is president of Intervox Communications, a Washington DC digital
 broadcasting, business development firm, and author of numerous books on
 digital broadcasting and the future.
     Despite market conditions and the resulting reduction of streaming media
 companies, the news of some companies going out of business as well as stock
 market fluctuations, and layoffs is expected, "Every great industry or
 technological development comes to the market with a burst of euphoria,
 followed by consolidation, and emerges as a far stronger, more powerful social
 force," said Miles.  "This is not news to anyone who has followed the
 broadcasting history of radio, TV and cable.  You will see Internet
 broadcasting following the same steady growth path that we watched when we saw
 radio, TV and cable emerge in the marketplace."
     Other IWA board members' voices have been raised in strong support of the
 continuing success of streaming media.  "In the present market conditions, we
 are challenged to analyze costs for the distribution of content to our
 clients," said Roger Dean, Vice President of MultiMedia, Morgan Stanley
 Financial Services.  "When I look at factors such as reuseabilty, flexibility,
 ease of production, impact and global reach, nothing comes close to streaming
 media in terms of cost-effectiveness."
     William Mutual, chairman and founder of Popcast, Inc. which provides any
 consumer with access to their personal videos on the Internet noted, "As the
 market has driven out non-functioning business models, the streaming industry
 has been particularly punished. The reality, however, is that streaming media
 continues to accelerate exponentially in scalability and quality, with
 broadband adoption increasing on track and the prerequisite automation
 technologies needed for our industry now starting to enter service. For
 companies with proprietary technology and strong innovation, the streaming
 media market remains brighter than ever."
     "Streaming Media is largely misunderstood and so it has been unfairly
 judged," said Tony Greenberg, CEO of RampRate, working with investments and
 business growth. "For the past three years most of the hype (and
 disappointment) in Streaming Media has centered around 'entertainment."
     Broadband is simply streaming media being sent faster on different wires
 or fiber, Greenberg said.  "Streaming Media is here to stay and every major
 corporation will become a 'media,' not 'entertainment' company producing
 employee training modules to video conferencing, marketing communications and
 more. It is already happening in the financial sector.
     "As companies begin to take advantage of cost-effective distribution
 networks, they will realize the enormous cost-savings associated with various
 streaming media applications (i.e., employee training / distance learning) and
 Streaming Media will ride high again."
     Noted Gavin Starks of Tornado Productions, London UK and Chairman of IWA
 Europe, "The underlying commercial and consumer uptake of Webcasting continues
 to grow in the Europe," comments Gavin Starks, founder and CEO of Tornado
 Productions. "The fallout from the markets is that clear commercial models,
 products and services have emerged as simple, sensible and sustainable
 businesses. We are looking forward to continued expansion and innovation
 across an incredibly broad range of sectors."
     Former Chairman of the Massachusetts Broadcast Association and broadcast
 management executive usan Pickering, is the Executive Director of the IWA..
 She can be reached at  spickering@webcasters.org or 800-783-6660 or cell phone
 at 508-246-1641. To set up interviews with board members, committee chairs or
 members of the IWA, contact Skip Ferderber, Skip Ferderber & Associates PR, at
 425-418-0310.  They can be interviewed following the SuperSessions and
 Keynotes presented by the Association of Broadcasters Convention in
 conjunction with the IWA on Wednesday (4/25).
 
     About the International Webcasting Association
     The International Webcasting Association (IWA) is a worldwide nonprofit
 organization dedicated to promoting the art, technology and commerce of
 webcasting on the Internet, and development of its members. The IWA serves
 members in partnership with its members around the world with offices for
 IWA-Americas in Washington, DC IWA-Asia in Seoul, Korea, and IWA-UK in London,
 England. Future offices and partnerships will be announced in the next few
 weeks.
     Offices for the IWA are located at 2020 Pennsylvania Ave., NW, Suite 182,
 Washington DC 20006. Telephone number is 800-783-6660. Website is
 www.webcasters.org.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X10233371
 
 

SOURCE International Webcasting Association
    LAS VEGAS, April 25 /PRNewswire/ -- Streaming media is evolving as one of
 the most effective business enterprises to emerge from the Internet, the
 International Webcasting Association (IWA) announced today during the annual
 National Association of Broadcasters  (NAB) convention.
     The IWA, a worldwide nonprofit organization dedicated to promoting the
 art, technology and commerce of webcasting, is composed of some of the
 Internet's most prominent companies. The association's board of directors
 include, among significant others, members from Microsoft, RealNetworks, Apple
 Computer, and Morgan Stanley as well as webcasters, broadcasters, and
 educators from around the world.
     The IWA will present a panel today (4/25) at the NAB entitled, "Media on
 the Net from Small Streams to a Sea of Revenue:  from 2 to 6pm in Ballroom F
 of the Venetian Hotel.  Hosted by Peggy Miles, chairperson of the IWA, the
 keynote speaker is Rich Lappenbusch of Microsoft. Panelists include Lorraine
 Barclay, digital Spirit; Eric Scholl, Yahoo; Michael Turpin, Internet Wire;
 Richard Wolpert, RealNetworks; Douglas Humphrey, Cidera; Mike Rockwel, Avid
 Technology; Tom Rogers, PRIMEDIA; Graeme Weston, The Fantastic Corporation;
 David Woodrow, Qwest Digital Media; Pierre Bouvard, The Arbitron Company;
 Jason Hollins, Edison Research; and Larry Rosin, Edison Research.
     Despite the current turbulence in the general technology community, the
 use of streaming audio and video is one, if not the top requested technology
 being used in conjunction with web pages.  Streaming media on the Internet is
 one of the web's most prominent benefits as it allows the display audio or
 video, live or recorded along with text and datacasting information.  It is
 being incorporated into satellite, cable, digital TV and HDTV.
     According to Peggy Miles, chairperson of the IWA, streaming media presents
 profitable business models for both the business to business (B to B) and
 business to consumer (B to C) communities.  In additional support of this
 medium, the NAB has announced a new show dedicated to streaming media,
 interactive radio and TV called Xstream (September 5-7) in New Orleans, with
 the IWA as a strategic partner.
     The current difficulties in the radio internet broadcasting market, which
 have seen major radio station groups withdrawing their Internet broadcasts due
 to a dispute with AFTRA, is another temporary roadblock, said Miles.
 "Stations understand their audience combines both over-the-air signal and
 Internet listeners, so the current disputes will be of short duration until
 new contracts are signed and new agreements reached.
     "We predict resolution of these issues in the next six months.  We believe
 that both AFTRA and all Internet broadcasters want to work out this situation
 so both parties profit equally by this new and exciting technology."
     Another challenge for streaming media is to maintain clear and open
 communications with the RIAA and other US and international organizations to
 work together to make sure that the new laws for music on the Internet like
 the DMCA evolve to benefit all.  "It is important that everyone understand the
 implications so that the recording industry, broadcasters and webcasters can
 grow and profit fairly and share in the development of this industry," Miles
 added.
     Miles is president of Intervox Communications, a Washington DC digital
 broadcasting, business development firm, and author of numerous books on
 digital broadcasting and the future.
     Despite market conditions and the resulting reduction of streaming media
 companies, the news of some companies going out of business as well as stock
 market fluctuations, and layoffs is expected, "Every great industry or
 technological development comes to the market with a burst of euphoria,
 followed by consolidation, and emerges as a far stronger, more powerful social
 force," said Miles.  "This is not news to anyone who has followed the
 broadcasting history of radio, TV and cable.  You will see Internet
 broadcasting following the same steady growth path that we watched when we saw
 radio, TV and cable emerge in the marketplace."
     Other IWA board members' voices have been raised in strong support of the
 continuing success of streaming media.  "In the present market conditions, we
 are challenged to analyze costs for the distribution of content to our
 clients," said Roger Dean, Vice President of MultiMedia, Morgan Stanley
 Financial Services.  "When I look at factors such as reuseabilty, flexibility,
 ease of production, impact and global reach, nothing comes close to streaming
 media in terms of cost-effectiveness."
     William Mutual, chairman and founder of Popcast, Inc. which provides any
 consumer with access to their personal videos on the Internet noted, "As the
 market has driven out non-functioning business models, the streaming industry
 has been particularly punished. The reality, however, is that streaming media
 continues to accelerate exponentially in scalability and quality, with
 broadband adoption increasing on track and the prerequisite automation
 technologies needed for our industry now starting to enter service. For
 companies with proprietary technology and strong innovation, the streaming
 media market remains brighter than ever."
     "Streaming Media is largely misunderstood and so it has been unfairly
 judged," said Tony Greenberg, CEO of RampRate, working with investments and
 business growth. "For the past three years most of the hype (and
 disappointment) in Streaming Media has centered around 'entertainment."
     Broadband is simply streaming media being sent faster on different wires
 or fiber, Greenberg said.  "Streaming Media is here to stay and every major
 corporation will become a 'media,' not 'entertainment' company producing
 employee training modules to video conferencing, marketing communications and
 more. It is already happening in the financial sector.
     "As companies begin to take advantage of cost-effective distribution
 networks, they will realize the enormous cost-savings associated with various
 streaming media applications (i.e., employee training / distance learning) and
 Streaming Media will ride high again."
     Noted Gavin Starks of Tornado Productions, London UK and Chairman of IWA
 Europe, "The underlying commercial and consumer uptake of Webcasting continues
 to grow in the Europe," comments Gavin Starks, founder and CEO of Tornado
 Productions. "The fallout from the markets is that clear commercial models,
 products and services have emerged as simple, sensible and sustainable
 businesses. We are looking forward to continued expansion and innovation
 across an incredibly broad range of sectors."
     Former Chairman of the Massachusetts Broadcast Association and broadcast
 management executive usan Pickering, is the Executive Director of the IWA..
 She can be reached at  spickering@webcasters.org or 800-783-6660 or cell phone
 at 508-246-1641. To set up interviews with board members, committee chairs or
 members of the IWA, contact Skip Ferderber, Skip Ferderber & Associates PR, at
 425-418-0310.  They can be interviewed following the SuperSessions and
 Keynotes presented by the Association of Broadcasters Convention in
 conjunction with the IWA on Wednesday (4/25).
 
     About the International Webcasting Association
     The International Webcasting Association (IWA) is a worldwide nonprofit
 organization dedicated to promoting the art, technology and commerce of
 webcasting on the Internet, and development of its members. The IWA serves
 members in partnership with its members around the world with offices for
 IWA-Americas in Washington, DC IWA-Asia in Seoul, Korea, and IWA-UK in London,
 England. Future offices and partnerships will be announced in the next few
 weeks.
     Offices for the IWA are located at 2020 Pennsylvania Ave., NW, Suite 182,
 Washington DC 20006. Telephone number is 800-783-6660. Website is
 www.webcasters.org.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X10233371
 
 SOURCE  International Webcasting Association