Stuart Little(TM) Makes His Nintendo(R) Video Game System Debut Through an Exclusive Licensing Deal Between Activision And Sony Pictures Consumer Products

Activision Acquires Worldwide Nintendo Rights

To Blockbuster Feature Film and Upcoming Sequel



Apr 11, 2001, 01:00 ET from Activision, Inc.

    SANTA MONICA, Calif., April 11 /PRNewswire/ -- E.B. White's loveable
 mouse, Stuart Little, will leap from the big screen and spring to life in a
 series of new animated interactive adventures on Nintendo video game systems
 through an exclusive agreement between Activision, Inc. (Nasdaq: ATVI) and
 Sony Pictures Consumer Products, Inc.
     Under the terms of the deal, Activision has acquired the worldwide rights
 to develop and publish interactive games for Nintendo's Game Boy(R) Color and
 Game Boy(R) Advance based on Columbia Pictures' blockbuster motion picture
 "Stuart Little," as well as the exclusive option to develop and publish a
 NINTENDO GAMECUBE(TM) title based on the film.  Additionally, Activision has
 obtained rights to develop Nintendo games based on the highly anticipated
 sequel, "Stuart Little 2," which is slated for release in summer 2002.
     "The 'Stuart Little' franchise will further complement Activision's slate
 of family entertainment games that includes such popular titles as
 Disney/Pixar's Toy Story 2(TM), The Lion King(TM): Simba's Mighty Adventure
 and Disney's Tarzan(TM)," states Greg Goldstein, vice president of licensing
 for Activision, Inc.  "Interactive games based on this phenomenally successful
 property will allow children and families to become completely immersed in a
 'Stuart Little' world that brings the film's popular characters to life."
     One of the top-100 feature films of all time, "Stuart Little" grossed more
 than $300 million dollars in worldwide theatrical box office receipts.  Based
 on the classic children's book, the film starred Geena Davis and Hugh Laurie
 and Jonathan Lipnicki and followed the zany adventures of Stuart, an orphaned
 mouse that is adopted by a kind couple, the Littles, as a brother for their
 youngest son George.  A computer-generated character, Stuart was brought to
 life by the voice over talent of Michael J. Fox.
     According to Michael Peikoff, Senior Vice President Marketing and Client
 Relations at Sony Pictures Consumer Products, "We are genuinely excited to be
 partnering with Activision on the Stuart Little property.  Stuart Little is
 considered an evergreen franchise for Sony Pictures Consumer Products and
 Activision's vibrant interactive games will delight and enchant children as
 well as their families around the world."
 
     About Sony Pictures Consumer Products
     Sony Pictures Consumer Products, based in Los Angeles, handles the
 merchandising and branding efforts for some of the most recognized properties
 in film and television.  SPCP is a division of Sony Pictures Entertainment
 (SPE), whose global operations encompass motion picture production and
 distribution, television programming and syndication, home video acquisition
 and distribution, operation of studio facilities, development of new
 entertainment technologies and distribution of filmed entertainment in
 67 countries.
 
     About Activision
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted revenues of
 $572 million for the fiscal year ended March 31, 2000.
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia, and the Netherlands.  More information
 about Activision and its products can be found on the company's World Wide Web
 site, which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such
 forward-looking statements.  These important factors, and other factors that
 could affect Activision, are described in Activision's Annual Report on Form
 10-K for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
 

SOURCE Activision, Inc.
    SANTA MONICA, Calif., April 11 /PRNewswire/ -- E.B. White's loveable
 mouse, Stuart Little, will leap from the big screen and spring to life in a
 series of new animated interactive adventures on Nintendo video game systems
 through an exclusive agreement between Activision, Inc. (Nasdaq: ATVI) and
 Sony Pictures Consumer Products, Inc.
     Under the terms of the deal, Activision has acquired the worldwide rights
 to develop and publish interactive games for Nintendo's Game Boy(R) Color and
 Game Boy(R) Advance based on Columbia Pictures' blockbuster motion picture
 "Stuart Little," as well as the exclusive option to develop and publish a
 NINTENDO GAMECUBE(TM) title based on the film.  Additionally, Activision has
 obtained rights to develop Nintendo games based on the highly anticipated
 sequel, "Stuart Little 2," which is slated for release in summer 2002.
     "The 'Stuart Little' franchise will further complement Activision's slate
 of family entertainment games that includes such popular titles as
 Disney/Pixar's Toy Story 2(TM), The Lion King(TM): Simba's Mighty Adventure
 and Disney's Tarzan(TM)," states Greg Goldstein, vice president of licensing
 for Activision, Inc.  "Interactive games based on this phenomenally successful
 property will allow children and families to become completely immersed in a
 'Stuart Little' world that brings the film's popular characters to life."
     One of the top-100 feature films of all time, "Stuart Little" grossed more
 than $300 million dollars in worldwide theatrical box office receipts.  Based
 on the classic children's book, the film starred Geena Davis and Hugh Laurie
 and Jonathan Lipnicki and followed the zany adventures of Stuart, an orphaned
 mouse that is adopted by a kind couple, the Littles, as a brother for their
 youngest son George.  A computer-generated character, Stuart was brought to
 life by the voice over talent of Michael J. Fox.
     According to Michael Peikoff, Senior Vice President Marketing and Client
 Relations at Sony Pictures Consumer Products, "We are genuinely excited to be
 partnering with Activision on the Stuart Little property.  Stuart Little is
 considered an evergreen franchise for Sony Pictures Consumer Products and
 Activision's vibrant interactive games will delight and enchant children as
 well as their families around the world."
 
     About Sony Pictures Consumer Products
     Sony Pictures Consumer Products, based in Los Angeles, handles the
 merchandising and branding efforts for some of the most recognized properties
 in film and television.  SPCP is a division of Sony Pictures Entertainment
 (SPE), whose global operations encompass motion picture production and
 distribution, television programming and syndication, home video acquisition
 and distribution, operation of studio facilities, development of new
 entertainment technologies and distribution of filmed entertainment in
 67 countries.
 
     About Activision
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted revenues of
 $572 million for the fiscal year ended March 31, 2000.
     Activision maintains operations in the US, Canada, the United Kingdom,
 France, Germany, Japan, Australia, and the Netherlands.  More information
 about Activision and its products can be found on the company's World Wide Web
 site, which is located at http://www.activision.com.
 
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such
 forward-looking statements.  These important factors, and other factors that
 could affect Activision, are described in Activision's Annual Report on Form
 10-K for the fiscal year ended March 31, 2000, which was filed with the United
 States Securities and Exchange Commission.  Readers of this press release are
 referred to such filings.
 
 SOURCE  Activision, Inc.

RELATED LINKS

http://www.activision.com