Student Car Share to launch first car-sharing service of its kind in Canada

Aug 29, 2013, 09:00 ET from Student Car Share

Student Car Share to meet transportation needs of university, college students and faculty in partnership with Kia Canada Inc. and Discount Car and Truck Rentals; first roll-out across Ontario

TORONTO, Aug. 29, 2013 /CNW/ - Rolling onto campus in time for the start of the 2013/14 school year, Student Car Share - the first car sharing service in Canada geared towards the transportation needs of students 18+ - will be launching at 16 university and college campuses across Ontario and one in Quebec in September.

Poised to become a hub of student life, Student Car Share (SCS) is the convenient, affordable and eco-friendly way to get around - without the expense and commitment of car ownership. Membership perks include free gas, free insurance, free maintenance, and free 24/7 roadside assistance included with each reservation. While other car sharing programs require a minimum age of 21 to reserve a car, SCS has an 18+ reservation policy meaning that SCS is introducing a new generation to the personal, financial and environmental benefits of a car sharing lifestyle.

"We have a tremendous opportunity with students through Student Car Share to impart a sense of social responsibility and pride of ownership without the expense," said Michael Lende, Founder of Student Car Share. "Alongside our trusted partners, we look forward to establishing a dynamic and united car sharing community across all Canadian university and college towns."

In an exclusive partnership with Kia Canada and Discount Car and Truck Rentals, Student Car Share will offer members 24-hour access to a network of versatile Kia vehicles, including the Kia Soul Urban Utility vehicle (UUV) hatchback and the award-winning Kia Rio sub-compact sedan.

"We're proud to be Student Car Share's exclusive vehicle provider," said Robert Staffieri, Director of Marketing, Kia Canada Inc. "We are looking forward to offering students a convenient, flexible and cost-effective way to meet their transportation needs."

Vehicle reservations can be conveniently made via desktop at, mobile device, or by calling SCS' toll-free reservation line at 1.855.872.6393. Members can plan their trip up to six months or in as little as 15 minutes in advance. All SCS vehicles are parked at designated SCS parking lots (identified by its signature reserved parking signs) on and/or near campus where students live and can be unlocked by members at the time of their reservation by using their SCS Smart Card. Car keys are then found - and remain  - inside the vehicle. Simply turn the ignition on and hit the open road! An SCS membership costs $50 a year, with a non-refundable $25 application fee and rates as low as $8 per hour or $56 per day, including gas and insurance. To celebrate its launch, SCS is offering a $50 membership with $50 driving credit as a back-to-school special.

"We are thrilled to be powering the Student Car Share fleet," said Jay Singer, President and CEO, Discount Car and Truck Rentals. "As Canada's only national Canadian owned car and truck rental company, it is our privilege to be a partner with Student Car Share in this innovative program."

Beyond meeting their transportation needs, SCS is benefiting students in a variety of ways including the creation of over 100 student jobs educating peers on the benefits of car sharing with SCS and providing the opportunity for easy, on-the-spot membership sign-up via tablet, and offering members the ability to build an insurance history. Being a Student Car Share member also means helping communities' social and environmental initiatives, including teaching students about the accountability and responsibilities that come with being a member of a community and the positive environmental impact of car sharing. SCS will be lessening parking demands on and around campus and encouraging the creation of more community green spaces and pedestrian walkways. In partnership with Kia Canada, Student Car Share will also be supporting M.A.D.D. initiatives across universities and colleges.

With future plans to expand throughout the country, Student Car Share will begin its roll-out in 2013/14 at Algonquin College, Bishop's University, Carleton University, Conestoga College, Durham College, Fanshawe College, Fleming College, University of Guelph, Wilfrid Laurier University, McMaster University, University of Ontario Institute of Technology (UOIT), Queen's University, Trent University, University of Ottawa, University of Waterloo, University of Western Ontario and the University of Windsor.

About Student Car Share
Student Car Share (SCS) is the first car sharing service in Canada geared towards the transportation needs of students 18+. With future plans to expand throughout the country, SCS will be available at university and college campuses across Ontario starting in September 2013. Offering a hip, affordable and environmentally savvy way to get around, Student Car Share provides members 24/7 access to a network of Kia vehicles that can be reserved via desktop, smartphone app or toll-free reservation line for as little as an hour to several days. Gas, insurance and roadside assistance are included with each reservation. Visit for more information and to sign up for a membership. Join Student Car Share on Facebook, and find us on Twitter and Instagram @StudentCarShare

About Kia Canada Inc.
Kia Canada Inc. ( - a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 181 dealers nationwide. Kia Canada Inc. employs 159 people in its Mississauga, Ontario headquarters and four regional offices across Canada, with an all-new state-of-the-art facility in Montreal. Kia's brand slogan "The Power to Surprise" represents the company's global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.

About Discount Car & Truck Rentals
Founded in 1980 and headquartered in Toronto, Discount Car & Truck Rentals is a nationally recognized brand operating neighborhood rental locations in Canada and Australia.  With over 300 neighborhood branch offices located within 15 minutes from 90 percent of the Canadian population, Discount is proud to be the largest car rental company in Canada owned by Canadians.  Discount is known for renting cars and trucks at exceptionally low prices while providing outstanding customer service.  Discount is proud to have originated picking up and dropping off its clients at no extra cost.  .  In 2010, Discount was named one of Canada's 10 Most Admired Corporate Cultures TM and continues to be a Platinum award winner for 2011 and 2012.  Discount has also won the Consumer's Choice Award for Business Excellence for 11 consecutive years.  For more information about Discount, visit

SOURCE Student Car Share